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Presented By: Mithalesh Verma Hardeep Tatla Deepak Devnath M.Suryakant IMRB

Indian Marketing Research Bureau :

Indian Marketing Research Bureau

What is IMRB ?:

What is IMRB ? IMRB International (formerly “ Indian Market Research Bureau ”) is a multi-country market research, and business consultancy firm that offers a range of syndicated data and customized research services. Headquartered in Mumbai, India with operations in over 15 countries IMRB is a part of the Kantar Group, WPP’s research, insights and consultancy network.

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Type Market Research Founded 1970 Founder Hindustan Thompson Associates Headquarters Mumbai, Maharashtra, India Employees 1200 Website Official Website (

History :

History IMRB was established in 1970 to provide market research services to the clients of Hindustan Thompson Associates . Early clients included FMCG companies such as Unilever , ITC , Pond’s , and Horlicks . The initial decade saw rapid expansion into new areas of business, with the first qualitative study being conducted by the end of the decade, and IMRB pioneering psephology in India through an ongoing series of opinion poll surveys for India Today , that successfully predicted Congress ’ victory in the 1980 general election.

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Company Structure IMRB is headquartered in Mumbai, India. Its parent company is Hindustan Thompson Associates , which in turn is owned by Martin Sorrell’s WPP Group plc. Within WPP, IMRB is aligned with the Kantar Group , an umbrella network of global market research companies that together account for over $2 billion in revenues and form the world’s second biggest market research organization.

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Business Divisions and Services Name of Division Year of Establishment Media and Panel Group 1992 Business and Industrial Research Division 1994 Quantitative Research Wing 1970 Mind Tech Systems 2001 Brand Science 1996 Social and Rural Research Institute 1991 Probe Qualitative Research 1979 Abacus Market Analytics 2001 Customer Satisfaction Management and Measurement 1994

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IMRB International Divisions: ABACUS MARKET ANALYTICS ABACUS MARKET ANALYTICS unit offers a wide range of services to all the research units in IMRB. These include data processing, charting, statistical analysis, database management and updation , software development and testing. IMRB International Divisions: BIRD BIRD, the Business & Industrial Research Division of IMRB International, is the market research and consultancy division servicing B2B and industrial markets. For catering to technology markets including IT hardware, software & services and Telecommunication, there is an exclusive eTechnology Group within BIRD. IMRB International Divisions: BSG The Brand Science Group (BSG) is a new unit at IMRB International that primarily focuses on Brand and Communication Research. Over the last few years IMRB Brand Science has been working towards the development of various tools that would help us get a better understanding of the Brand and its communication in an Indian Context.

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IMRB International Divisions: CSMM Customer Satisfaction Management & Measurement (CSMM) is an independent, specialist unit of IMRB International. CSMM is an exclusive member of the Walker Information Global Network (WIGN) in the Indian subcontinent. IMRB International Divisions: Media & Panel Group Media and Panel is an independent, specialist unit of IMRB International, incorporated in 1992. MPG handles different kinds of research both syndicated and customized. MPG has 4 different verticals: Consumer Panel (Market Pulse), Retail Unit, Media Unit, Mind tech Software and Systems. IMRB International Divisions: PQR Probe Qualitative Research is one of India's leading qualitative research groups and has executives specially trained in India and overseas in qualitative research methods.

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IMRB International Divisions: Quantitative Research IMRB International's Customized Quantitative Research Division offers custom research solutions using quantitative methods to clients in India and abroad through its five offices in Mumbai, Delhi, Kolkata, Bengaluru and Chennai. IMRB MindTech Systems: Software development house MindTech Systems has been in software development to enhance Market Research services. MindTech Systems services are a value addition to existing MR services. Our solutions help clients to convert market research information into actions. IMRB International Divisions: SRI Social and Rural Research Institute (SRI) has been set up by IMRB International in 1990 with the objective servicing the clients in the development sector with focused efforts. SRI, over the years, has developed strong expertise and capabilities for designing and conducting surveys.

Sectors They research :

Sectors They research

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Services They offer

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Syndicated offers Homemaker Bioscope - A decision support system for a comprehensive understanding of Homemakers. TGI ( Target Group Index )INDIA - A single source marketing, communication and planning tool National Food Survey STAR - Small Town and Rural


Conclusion The Main reason of The Success of the Organization which is good management & Team Work. “If we have good management in our Organization so undoubtedly we will achieve our goal”

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