SSU Project last

SSU : 

Anaytullah Darawal Anoop Soontornchot Abdul Saleem Khan Denise Corazza Sukyeon Shin Uygar Sul SSU

A-ASSEMBLING THE GLOBAL TEAM : 

A-ASSEMBLING THE GLOBAL TEAM To Have a Global Team To Have Manager from different location brings different thought Saleem

A-ASSEMBLING THE GLOBAL TEAM : 

A-ASSEMBLING THE GLOBAL TEAM We already have people from different locations We can maximize our team by hiring some ex student of SSU Saleem

A-ASSEMBLING THE GLOBAL TEAM : 

After having a great team - we need to have meeting every two month - CEO should travel different locations Saleem A-ASSEMBLING THE GLOBAL TEAM

B-DEFINING THE BUSINESS : 

B-DEFINING THE BUSINESS SSU today offers different programs such as Associate of Arts in Business Administration (AAB) Bachelor of Business Administration (BBA) Bachelor’s Completion Program in Business Administration (resulting in a BBA) Maters of Business Administration (MBA) Uygar

B-DEFINING THE BUSINESS : 

B-DEFINING THE BUSINESS Doctor of Business Administration (DBA) TESOL certificate program English as a second language Tax and Financial Planning Certificate Program Masters of Science and Financial Planning Uygar

B-DEFINING THE BUSINESS : 

B-DEFINING THE BUSINESS However, for building a strong brand and future global recognition, SSU programs should be focus only toward -Masters in Business Administration -Bachelors in Business Administration This way, SSU will become specialized in one niche, making the University stands apart from its competitors, enabling students to overcome global challenges and providing them with practical education Uygar

C- IDENTIFYING KEY MARKETS : 

C- IDENTIFYING KEY MARKETS Today, SSU target costumers are foreign students who are looking for managerial experience in United States, F1 visa, competitive prices and the opportunity of working legally in the country. In the future, the University will aim not only foreign students, but also local students Uygar

C- IDENTIFYING KEY MARKETS : 

C- IDENTIFYING KEY MARKETS The profile of the SSU target costumers difference since the education system varies from country to country SSU main US location should be able to accommodate students from all over the world who are looking for the culture exposure and working environment experience in the country Uygar

D- IDENTIFYING COMPETITORS : 

D- IDENTIFYING COMPETITORS Today, SSU’s key competitors are SDUIS (San Diego University of Integrated Studies): competitive prices, comparative programs, similar location and same target students Denise

D- IDENTIFYING COMPETITORS : 

D- IDENTIFYING COMPETITORS Today, SSU’s key competitors are University of Phoenix: used to target only foreign students just as SSU, but after getting accredited, they have gained competitive advantage. After that, they included American citizen in their educational system. University of Phoenix have similar Business programs, however a much higher price Denise

D- IDENTIFYING COMPETITORS : 

D- IDENTIFYING COMPETITORS Today, SSU’s key competitors are National University: aims foreign students. National University has many locations within United States, much different kind of programs, and wider network overseas. But SSU today has the price advantage Denise

D- IDENTIFYING COMPETITORS : 

D- IDENTIFYING COMPETITORS Today, SSU’s key competitors are Community Colleges: compete with SSU when it comes to bachelors programs, attractive prices, location and F1-visa. As advantages SSU has superior programs, more experienced professors and a more flexible class schedule Denise

D- IDENTIFYING COMPETITORS : 

D- IDENTIFYING COMPETITORS By becoming unique and focused on one segment of education, SSU would create its own identity, making it difficult to other institutions to compete with Denise

E- CHECKING THE CORE STRATEGY : 

THE CORE STRATEGIES OF SSU IS TO HELP FOREIGN GRADS TO PURSUE THEIR DREAM PROVIDING THEM KNOWLEDGE,COPETITIVE ADVANTAGE E- CHECKING THE CORE STRATEGY Anayat

E- CHECKING THE CORE STRATEGY : 

FOR FORESEEABLE FUTURE RECRUITING FOREIGN GRADS NOT ONLY FROM OVERSEE THROUGH AN AGENT BUT ALSO RECRUITING FOREIGN DRADS WHO ALREADY ARE IN US.WITH F-1 VISA, BY DOING ADS. IN E- CHECKING THE CORE STRATEGY Anayat

E- CHECKING THE CORE STRATEGY : 

BRAZILIAN- MAG. JAPANESE -MAG. KOREAN -MAG. WHICH PUBLISHED IN SND/LA EREA. AND CAN BE FOUND IN ALMOST ALL LANGUAGE-SCHOOLS E- CHECKING THE CORE STRATEGY Anayat

E- CHECKING THE CORE STRATEGY : 

AS PART OF CORE-STRATEGY IS ALSO SUSTAINABLE COMPETITIVE ADVANTAGE,THAT MEANS NOT ONLY OFFERING LOWER PRICE,BUT ALSO PROVIDING INTERSHIPS IN LOCAL BUSINESSES E- CHECKING THE CORE STRATEGY Anayat

E- CHECKING THE CORE STRATEGY : 

MAKE SSU UNIQU, BY DEVELOPING UNIQUE-CORRECULUM WHICH DIFFERENTIATE ITSELF FROM COMPETITORS. - INVITING GUEST-PROFESSORS - ENTERPRENEURS - CEOs OF SMALL COMPANIES E- CHECKING THE CORE STRATEGY Anayat

E- CHECKING THE CORE STRATEGY : 

TO GIVE LECTURES,SHARE THEIR EXPERIENCE DEVLOP CURRECULUM WITH COOPERATION OF THESE BUSINESSES E- CHECKING THE CORE STRATEGY Anayat

F- CHECKING COUNTRY SELECTION : 

F- CHECKING COUNTRY SELECTION When going global, SSU should plan opening MBA programs in the following countries: Brazil, China, Kenya, and an Eastern European County Denise

F- CHECKING COUNTRY SELECTION : 

F- CHECKING COUNTRY SELECTION Those choices were based on: Size of market: Brazil, China and Kenya have today a large population Growth rate of market: China’s growth rate makes the market preferable to have SSU branches Denise

F- CHECKING COUNTRY SELECTION : 

F- CHECKING COUNTRY SELECTION Those choices were based on: Barriers to entry: While entering those countries, barriers such as language differences, government regulations, education level and cultural differences are points to be considered. (SSU can take advantage of it alumni or even from its current students from those countries) Denise

F- CHECKING COUNTRY SELECTION : 

F- CHECKING COUNTRY SELECTION Those choices were based on: Price levels: SSU can take advantage of partnerships in order to decrease price level barrier while entering those countries Denise

F- CHECKING COUNTRY SELECTION : 

F- CHECKING COUNTRY SELECTION Those choices were based on: Tax rates: Foreign investors contemplating entry into the Chinese market should consider the impact of additional income tax burden on the project return in the course of the investment decision. Taxation in Brazil is a vast and complex field comprising numerous federal, State and Municipal taxes Denise

F- CHECKING COUNTRY SELECTION : 

F- CHECKING COUNTRY SELECTION Those choices were based on: Macroeconomic: It is basically an indication of country’s overall inflation rate, growth rate and industrial output among others Denise

F- CHECKING COUNTRY SELECTION : 

F- CHECKING COUNTRY SELECTION Those choices were based on: Political risk: Companies which are doing business internationally are willing to take big risks. The most effective management of political risk abroad is the integration of these potential risks into a systemic process embedded in a company’s regular business Denise

G- EVALUATING GLOBAL STRATEGY LEVERS : 

G- EVALUATING GLOBAL STRATEGY LEVERS The global dimension refers to spaces, systems and elements that constitute worldwide or large-scale regional relations, such as the global system of research publication which has now emerged. Globalization refers to convergence and integration on a world or pan-national scale and is associated with the growing mobility of people and ideas Annop

G- EVALUATING GLOBAL STRATEGY LEVERS : 

Global Market Participation: Educational capitalism plays a much larger role in a trans–national markets in global mobility in and through education, than in national markets in status good Global Activity Location: SSU focused on the market size base on the competition and market in higher education. (Source by Asian development bank 2003) China population in 2000-2015 Beijing 10.8-11.7 millions. Brazil population in 2000-2015 San Paolo 18.0-21.2 millions G- EVALUATING GLOBAL STRATEGY LEVERS

G- EVALUATING GLOBAL STRATEGY LEVERS : 

G- EVALUATING GLOBAL STRATEGY LEVERS Summary of Business and Competitors The enhanced global spatiality is associated with a new menu of strategic tools and choices for institutions, some involving governments: networks and partnerships, Internet-based delivery, the cross-border mobility of institutions. In many countries, domestic pressures and global competition have together generated enhanced investment in innovation capacity Annop

G- EVALUATING GLOBAL STRATEGY LEVERS : 

G- EVALUATING GLOBAL STRATEGY LEVERS Summary of Business and Competitors In China the number of students enrolled in tertiary education multiplied by 4.5 between 1998 and 2005. China has the second largest R&D budget and the largest student enrolment in the world and the quality of its higher education institutions is also advancing Annop

H- EVALUATING ORGANIZATION CAPABILITY : 

H- EVALUATING ORGANIZATION CAPABILITY SSU MUST BE AWARE OF WHAT IS HAPPENING IN THE WORLD AROUND IT SOCIAL,TECHNOLOGICAL,ENVIRONMENTAL,POLITICAL CHANGES RECOGNIZE THE DRIVERS THAT WILL AFFECT ITS FUTURE VIABILITY AND PERFORMANCE BASED ON THESE FACTORS REEXAM ITS CURRENT STRATEGIES , CAPABILITIES AND ITS RELATIONSHIP WITH STUDENTS/FACULTY MEMBERS Anayat

H- EVALUATING ORGANIZATION CAPABILITY : 

CAPABILITIES CAN BE ORGANIZED IN 3- CATAGORIES 1.PROCESS CAPABILITY IT PROVIDES WAYS OF WORKING,TRANSFORMATION ACTIVITIES, WORKFLOWS AND DELEVERING RESULTS H- EVALUATING ORGANIZATION CAPABILITY Anayat

H- EVALUATING ORGANIZATION CAPABILITY : 

2. PROCESS ENABLING CAPABILITY: IT PROVIDES PHYSICAL FACILITIES,BUILDINGS EQUIPMENTS,PLANT INFORMATION: DATA-NETWORKS AND RELATED INFRASTRACTURE HUMAN-RESOURCES: COMPETENCIES,MOTIVATION CAPACITIES OF STUFF. WITHOUT THESE RESOURCES PROCESS WILL FAIL AND BUSINESS PERFORMANCE SUFFER H- EVALUATING ORGANIZATION CAPABILITY Anayat

H- EVALUATING ORGANIZATION CAPABILITY : 

3. PROCESS GUIDANCE CAPABILITY: IT PROVIDES LESON LEARED FROM EXPERIENCE OR DIRECT FEED BACK FROM STUDENTS/STUFF THIS PROCESS HAS RELEVANCE IF IT RESPECTED,SHARED AND TURNED IN TO REALITY H- EVALUATING ORGANIZATION CAPABILITY Anayat

H- EVALUATING ORGANIZATION CAPABILITY : 

KNOWLEDGE CAPABILITY: ACCESS TO KNOWLEDGE RESOURCES,TECHNIQUES FOR PROCESS EXECUTION,DOCUMENTATION,TRAINING MATERIALS ANDWEBSITES H- EVALUATING ORGANIZATION CAPABILITY Anayat

H- EVALUATING ORGANIZATION CAPABILITY : 

TO ENSURE CAPABILITY, ALL OF THESE SHOULD BE INDEPENDENT OF ONE-ANOTHER BUT ALIGNED WITH SSU’S BUSINESS DIRECTION AND STUDENTS NEEDS H- EVALUATING ORGANIZATION CAPABILITY Anayat

I- DEVELOPING GLOBAL PROGRAMS : 

I- DEVELOPING GLOBAL PROGRAMS SSU is the university that offers unique and tailor-made programs in selected countries where it has special interests It works in countries such as China, Brazil and Kenya, as well as in the United States As a growing rapidly, it has the unique ability to provide programs to suit students' needs and personal, one-on-one service Anne

I- DEVELOPING GLOBAL PROGRAMS : 

I- DEVELOPING GLOBAL PROGRAMS Global Emphasis Program SSU provides other schools incorporate study or travel abroad experiences into its MBA programs to gain international experience and credentials Anne

I- DEVELOPING GLOBAL PROGRAMS : 

I- DEVELOPING GLOBAL PROGRAMS Learning by doing program -It is important that students learn and get business experience in international field: culturally aware of global differences -Example Coursework on global business system in India: 10 days to attend classes and meet with company executives and government officials Anne

I- DEVELOPING GLOBAL PROGRAMS : 

I- DEVELOPING GLOBAL PROGRAMS International Skills -It is must-have skills to MBA students because business has been changed in worldwide -China and India have completely reshaped the landscape of how people do business and how people think about business education Anne

I- DEVELOPING GLOBAL PROGRAMS : 

I- DEVELOPING GLOBAL PROGRAMS High Quality Program -Make SSU fit best with students’ professional and personal life planning -SSU will invest in good teachers to offers superior education and provide lectures from real business person Anne

I- DEVELOPING GLOBAL PROGRAMS : 

I- DEVELOPING GLOBAL PROGRAMS Internship -It will aims intensive working experiences, business networking for the students -Internship is a way to test ability in a variety of career fields and to gain real-life experiences Anne

I- DEVELOPING GLOBAL PROGRAMS : 

I- DEVELOPING GLOBAL PROGRAMS Job Fair -Many opportunities to meet with multiple employers in the same day -If SSU offer an opportunity to reach interviewing, the highest possible number of students will be available to get a job Anne

I- DEVELOPING GLOBAL PROGRAMS : 

I- DEVELOPING GLOBAL PROGRAMS SSU ability to develop highly customized products for key target students is a key competitive advantage SSU enable its students to work with other students with different cultural background that give them the kind of expertise that can deliver to business professionals in a quickly changing marketplace Anne