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The Managerial Decision-Making ProcessFifth Edition : 

The Managerial Decision-Making ProcessFifth Edition Author: E. Frank Harrison, Ph.D. Slides by Monique A. Pelletier, Ph.D.

General Motors and Philip Morris : 

General Motors and Philip Morris Chapter 14 Case Set No. 3

Table 14.1 General Motors: A Chronology of Significant Events : 

Table 14.1 General Motors: A Chronology of Significant Events Date Event 1978 GM’s CEO Thomas A. Murphy establishes a long-range strategic objective to use $40 billion to spend the “competition into the ground.” 1981 Roger B. Smith succeeds Thomas A. Murphy as GM’s CEO. 1982 Roger Smith conceives the Saturn automobile. 1983 GM enters into a joint venture with Toyota (NUMMI). 1983 GM creates the Saturn Corporation and earmarks $5.1 billion to produce the Saturn automobile. 1984 GM purchases Electronic Data Systems (EDS) from Ross Perot for $2.5 billion. 1984 GM undertakes a vast internal reorganization.

Table 14.1 General Motors: A Chronology of Significant Events (cont’d) : 

Table 14.1 General Motors: A Chronology of Significant Events (cont’d) Date Event 1985 GM purchases Hughes Aircraft for $5.2 billion in cash and stock. 1986 GM commences production of the Saturn automobile. 1990 The Saturn automobile comes to market. 1990 Roger B. Smith retires as GM’s CEO. 1990 Robert C. Stempel is named GM’s CEO. 1992 Robert C. Stempel steps down as GM’s CEO. 1992 John (Jack) Smith, Jr. is named GM’s CEO. 2

Comparative Case Summaries of Decision Success : 

Comparative Case Summaries of Decision Success Managerial attitudes toward the decision-making process l Philip Morris: open decision-making process; attainable objective l General Motors: closed decision-making process; unattainable objective

Comparative Case Summaries of Decision Success (cont’d) : 

Comparative Case Summaries of Decision Success (cont’d) Managerial attitudes toward the decision l Philip Morris: Judgmental decision making strategy; satisficing outcome l General Motors: computational decision-making strategy; maximized outcome

Comparative Case Summaries of Decision Success (cont’d) : 

Comparative Case Summaries of Decision Success (cont’d) Strategic decision type l Philip Morris: TYPE A l General Motors: TYPE D

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