Opening: Give Evidence...:
Opening: Give Evidence... Relate an incident that clearly illustrates your main point. Establish how the incident relates to your audience.
Action:
Action State the action you recommend. Be specific: “I recommend….”
Benefits:
Benefits State the benefits to your audience for taking this action Benefit #1 Evidence Benefit #2 Evidence Benefit #3 Evidence
Close:
Close Restate specific actions and the key benefits Action #1 and benefits Action #2 and benefits Action #3 and benefits