mortgage companies

MORTGAGE COMPANIES: 

MORTGAGE COMPANIES Presented By - TRILOK MANOJ

INTRODUCTION : 

INTRODUCTION Mortgage Companies are engaged in issuing loans against any of the personal property of the mortgagor which serves as the security for the repayment of the loan. Apart from these services, the mortgage companies provide other mortgage related facilities like free mortgage quotes.

Mortgage Companies in India: : 

Mortgage Companies in India: The mortgage industry has grown by leaps and bounds in the past few years. The idea of mortgage banking is relatively fresh in India and has come to be known as the housing finance industry. The net worth of the housing finance sector has been calculated at US$ 18 billion as per the recent researches on this sector. The commercial banks have shown substantial development in the direct housing finance segment that rose from 27 % in the year 2000 to nearly 57 % in the year 2003. The prominent banks engaged in mortgage banking are Housing Development Finance Corporation, Industrial Credit and Investment Corporation of India, the State bank of India, and Citibank.

The most prominent mortgage companies in India are: : 

The most prominent mortgage companies in India are: Housing Development Finance Corporation Ltd. LIC Housing Finance Ltd. ICICI Home Finance Company Ltd. PNB Housing Finance Ltd. Can Fin Homes Ltd. BOB Housing Finance Ltd.

Types of Mortgages offered by Mortgage Companies: : 

Types of Mortgages offered by Mortgage Companies : The mortgage companies offer a wide variety of mortgages to the borrowers to choose from in order to meet specific requirements of the mortgagors. For example , the reverse mortgage is ideal for the senior citizens as the spouse of the mortgagor is allowed to posses the collateral till the time of his or her death. After the death of the spouse, the mortgage company takes over the possession of the collateral and utilizes it to meet the outstanding arrears

The other prominent types of mortgage are: : 

The other prominent types of mortgage are: Participation Mortgage Commercial Loan Assumed Mortgage Blanket loans Bridge Loan Fixed rate mortgage loan Non-Conforming Mortgage Reverse Mortgage

Cont……: 

Cont…… Budget Loan Seasoned Mortgage Equity Loan Jumbo Mortgages Adjustable rate mortgage loans

HDFC: 

HDFC The Housing Development Finance Corporation Limited (HDFC) was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. “HDFC Bank's mission is to be a World-Class Indian Bank.” The bank is committed to maintain the highest level of ethical standards, professional integrity, corporate governance and regulatory compliance .

ADVERTISING STRATEGY : 

ADVERTISING STRATEGY HDFC BANK have too many goals which they want to achieve. Those goals are for accomplishing the objectives as follows in a way that banks develop advertising campaigns and use media. 1.Conceive customers to examine all kinds of services that banks offer 2. Increase use of services 3. Create well fit image about banks and services 4. Change customers’ attitudes 5. Introduce services of banks 6. Support personal selling 7. Emphasize well service

Banks should care about following criteria for selection of media.: 

Banks should care about following criteria for selection of media. Which media the target market prefer Characteristics of service Content of message Cost Situation of rivals

Media-Based Marketing : 

Media-Based Marketing

Appeal in the add : 

Appeal in the add Fear Rationality Emotions

Impact of advertisement appeal: 

Impact of advertisement appeal Emotional appeals will lead to enhanced consumer implicit \ explicit memory

THANK YOU…: 

THANK YOU…