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types of crm

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Types/Variations: 

Types/Variations Sales Force Automation- Streamline all phases of the sales process Minimize Time Fewer sales representative to manage clients Marketing Helps the enterprises to identify & target potential clients & generate leads. Marketing capability is tracking & measuring multichannel campaigns. Customer Service & Support CRM software provides a business with the ability to create, assign and manage requests made by customers. E.g.- call centre Attracts n Retains customer

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Appointment Creates & schedules appointment with customers. An automated system is used to offer a suite of suitable appointment times to a customer via e-mail or through a web site. Integrated/collaborative Use of technology to build a bridge between departments. Social Media Virtual marketplace & Far reaching effects Customers also can research & ask for recommendations.

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Non profit & Membership based Tracks fund raising, demographics, Membership levels, Membership directories, Volunteering & communication with individuals. Horizontal V/s Vertical In Horizontal, same non-specialized base product across all industries. They tend to be cheaper (Less costly upfront and more costly in future) Vertical CRM offer specialized, specific industry.(More costly upfront & less costly in future)