pa_presentation

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

Project Attrition : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Project Attrition Presenter Name Presenter Title Presenter Employer

Project Attrition : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Project Attrition Made possible by generous support from the meetings, conventions and exhibitions industry. Lead contributors are the foundations of: Meeting Professionals International (MPI) American Society of Association Executives (ASAE) Professional Convention Management Association (PCMA) American Hotel & Lodging Association (AH&LA)

Attrition is… : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Attrition is… The difference between the actual number of sleeping rooms picked-up and the number agreed to in the terms of the contract.

Project Attrition is… : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Project Attrition is… An initiative developed by the Convention Industry Council designed to help educate the meetings, conventions and exhibitions industry on attrition while pursuing solutions to minimize the impact of the problem.

Project Attrition’s Components : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Project Attrition’s Components 1. Case Study Resource: an ongoing industry resource providing relevant case study information 2. Educational Tools: planning templates and timelines designed to assist the event organizer, the convention & visitors bureau (CVB) executive and the hotel executive in minimizing attrition potential  3. Industry Research: a two part industry-wide research study of looking at practices of the event organizer and the attendee/exhibitor.

Project Attrition’s Components...Continued : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Project Attrition’s Components...Continued 4. Technology Review: an analysis of the available technological resources for the industry. 5. Long-Term Recommendations: a series of long-term recommendations on the attrition issue will be reported to the APEX Housing and Registration Panel. 6. Legal Considerations for Event Management: a review of approaches in dealing with the risk and the burden of attrition in event contracts.

1. Case Study Resources : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org 1. Case Study Resources A repository of over 90 case studies is at www.conventionindustry.org Case studies are organized into 3 categories: Associations Corporations Exhibitions AND, they are catalogued with: Name of Event Host Name of Meeting Issue Faced Solution Identified

2. Education Tools : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org 2. Education Tools Event organizer timeline for events with a signed contract Event organizer timeline for events without a signed contract Hotelier timeline for events Convention & Visitors Bureau Timeline for Events Decision Matrix

3. Industry Research : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org 3. Industry Research Purpose of the Current Study formalize a ‘snapshot’ of the attrition situation to provide an accurate assessment of the breadth and depth of the problem evaluate the potential value of certain measures for analysis

Methodology : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Methodology 2200 event planners were invited to participate the survey was offered to a large cross section of events 342 event planners completed the online questionnaire the process yielded a “convenience” sample

Survey SampleBreakdown by Event Type : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Survey SampleBreakdown by Event Type

Survey SampleBreakdown by Block and Sponsor Type : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Survey SampleBreakdown by Block and Sponsor Type

Survey Findings : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Survey Findings The percentage of groups assessed attrition fees rose to 32% in 2002/2003 The percentage of these groups assessed attrition fees in 1998 was 4% 41% of events with multiple hotel blocks were assessed attrition in 2002/2203

More Survey Findings : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org More Survey Findings Establish a formal plan to Cope With Attrition Involve Leadership in the Plan Offer Online Housing Registration Combine Event and Housing Registration Shorten Time that Room Block is Open Conduct a Room Audit Use Outside Housing Company Require Attendees to Pre-Pay Hotel Room

Even More Survey Findings : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Even More Survey Findings 52 % of respondents have a formal plan; 80% who have a formal plan feel it is successful Events with shorter housing registration period had an average of 93% pickup; Events with longer periods had an average of 84% pickup

Even More Survey Findings : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Even More Survey Findings The average gain from room audits resulted in an average increase of 5% 91% of respondents who asked their attendees to pre-pay hotel rooms were successful in getting them to

Accomplishments : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Accomplishments Determined that attrition is a problem Created a repository of case studies Published several educational tools Suggested possible solutions to minimize attrition fees

Slide 18: 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org Questions

More Information : 

Project Atttition is an initiative of the Convention Industry Council | www.conventionindustry.org More Information More information on Project Attrition, including a free copy of the complete report, can be found at: www.conventionindustry.org

authorStream Live Help