percept

TABLE OF CONTENT: 

TABLE OF CONTENT About The Company Strength Of Company Services Network Our Clients Case Study

ABOUT US : 

ABOUT US Founded in 1984, Percept Limited, an ENTERTAINMENT, MEDIA and COMMUNICATIONS company. India's number 1 entertainment, media and communications conglomerate. Team of over 1,000 people. 62 offices in India and the Middle East. A capitalized billings of about INR 26 billion (FY’11).

The Philosophy: 

The Philosophy Vision To be the preferred solutions provider in the entertainment, media & communications domain globally. Mission To create and build enduring relationships with all our stakeholders. Values Integrity , Commitment, Teamwork & Excellence

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Mr. Shailendra Singh Joint Managing Director and Director Mr. harindra Singh Vice chairman and managing Director Key Executives

PERCEPT OPERATES IN 3 VERTICALS:: 

PERCEPT OPERATES IN 3 VERTICALS:

Business Domains of Percept:: 

Business Domains of Percept: Entertainment Percept Pictures Percept Talent Mgmt. Bollywood corporation P9 Integrated Media Allied Media Percept Out-Of-Home Percept Knorigin Communications Percept/H Hakuhodo Percept MASH Advertising IBD India Percept Gulf Fz LLC Percept Profile India

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An Integrated Solution Provider

STRENGTHS: 

STRENGTHS Part of the Percept Holdings – One of the largest communications conglomerate in Asia. Percept Profile - A Complete Communications Consultancy that successfully establishes the critical link between your business mission and message. Larger perceptive and 360º approach due to the associations / discussions with group companies on the regular basis. Expert and experienced team from diverse field.

SERVICES : 

SERVICES Strategic Planning Brand consultancy Corporate communication Internal communication Public Relations Digital P R Investor Relations Crisis Management

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Our Clients

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OBJECTIVE To position Micromax as the Leading Indian Brand setting new technology benchmarks for the mobile phone industry in the country committed to provide the customers with cutting edge technology at pocket friendly price . THE CHALLENGE How they launch their 3G mobile handset H360 ?

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An Integrated Solution Provider

Press Meet: 

Press Releases PRESS RELEASE DISSEMINATION OF 3G H360 LAUNCH Press Meet QUALCOMM EVENT Launch of Micromax H360 - India’s first ever operator branded 3G Mobile handset

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Campaign TEASER CAMPAIGN Designed Teaser Campaign to create a buzz Considering the launch of Micromax H360 at a exclusive platform of Qualcomm and the presence of all the major industry players at the       event we suggested the teaser campaign prior to the launch Designed a teaser campaign in the form of Flower bouquet with the introduction of selected existing handsets of Micromax and created       curiosity in media about the launch of next revolutionizing product Media appreciated the campaign and the teaser helped in brand recall of Micromax at the time of Qualcomm media coverage

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Economic Times - MTNL bundles Micromax 3G Handset with Jadoo Times of India - 3G phones to cost less than Rs 5000 soon Business Standard- Cheapest 3G cell from Micromax CNBC Awaaz - The new 3G handset by Micromax Zee News - Micromax H360 with MTNL Jadoo News 24 - The pocket friendly 3G phone by Micromax Business Bhaskar - Micromax launches 3G phone with MTNL Amar Ujala - Micromax launched the lowest price 3G handset in Indian Market Telecom tiger - Micromax , MTNL launch India’s cheapest 3G handset- H360 News created on the launch through media…

Result: : 

Result: Successful coordination of the event Successfully organized the teaser campaign to ensure brand recall at the event Generated maximum media turnout at the press conference even after back to back press conferences lineup at the event

PRESENTED BY:: 

PRESENTED BY: Rohit singh 682 Sandeeep survanshi 684 Ruchi bagal 633

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