7 P’s Of Hotel Industary

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7 P’s Of Hotel Industary:

7 P’s Of Hotel Industary

Examples of Service Industries:

Examples of Service Industries Health Care hospital, medical practice, dentistry, eye care Professional Services accounting, legal, architectural Financial Services banking, investment advising, insurance Hospitality restaurant, hotel/motel, bed & breakfast, ski resort, rafting Travel airlines, travel agencies, theme park Others: hair styling, pest control, plumbing, lawn maintenance, counseling services, health club

Hotel Industry:

Hotel Industry Indian hospitality industry is in the midst of a strong cyclical upturn on the back of a buoyant economy, with a growth in business and leisure tourists @ 25% p.a. and an existing shortage in room supply of about 100,000 guest rooms The Premium end of the market (5 Star Deluxe) in which the Company operates, generates around 65-70% of industry revenue Very few projects are under implementation in Bangalore, Chennai, Hyderabad & Pune. Hence, the next few years are likely to witness a limited capacity addition with strong increase in annual demand of about 15%. There are strong barriers to entry viz., scarcity of suitable plots of land at good locations, excessive land prices in metropolitan cities

Hotel Industry - Demand:

Hotel Industry - Demand Growth in business-tourist traffic to India remains strong in the double digits The trends for ARR growth and room demand remain encouraging. Recent rupee appreciation of 7-9% could have a near-term impact on revenues Most hotel chains are looking to either increase dollar tariffs or subsequently move to rupee tariffs for domestic as well as international customers

Hotel Leela, Mumbai:

Hotel Leela, Mumbai Located near Mumbai International Airport Customers: predominantly business travellers and airline crew Largest Ballroom in the City Average ROOM RATE during 2006-07 has been Rs 9,375 compared to Rs. 6,745 for the previous year Market Information: Average room rate in North Mumbai grew by 42% in FY2007 No additional supply expected in 2007 / 2008 Future positive developments: Modernisation of International Airport with Flyover connectivity to Highway/ Rapid improvement in local infrastructure : Roads, Airports, Seaports / Mushrooming of IT, ITES, BPO Units in the North Mumbai area.

7 P’s Of Hotel Industry :

7 P’s Of Hotel Industry Product Price Place Promotion People Process Physical Evidence

The Services Marketing Triangle:

The Services Marketing Triangle Internal Marketing Interactive Marketing External Marketing Company (Management) Customers Employees “enabling the promise” “delivering the promise” “setting the promise”

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