neeta lulla

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NEETA LULLA - The Face Of Indian Fashion

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HISTORY Neeta Lulla was born in Mumbai and brought up in Ahmadabad . Entered the fashion industry more than 2 decades ago. Got married in her teens and later graduated from Sreemathi Nathibai Damodar Thackerseys (SNDT) Women’s University. Passionate of fashion choreography, started as assistant choreographer to former leading Indian choreographer Jeanne Nooroji , in late 80’s. First movie for which she designed costumes was Tamascha . But, it was winning National Award for designing Sridevi’s costumes in Yash film Lamhe that bought her to limelight. Other notable projects were – Darr, Aaina, Hum Hain Rahi Pyar ke, Hum Dil De Chuke Sanam, Devdas, Jodha Akbar, etc.

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Latest venture includes high profile wedding of actress Aishwarya Rai Bachan with Abhishek Bachan. “ “Fashion for me is a lifelong pursuit of excellence, an honest endeavour to interpret the mysticism that lies beneath the woven thread,” says Neeta Lulla, Diva of fashion designing. Undying love for her work and her immense creativity serves as a motivating factor for many aspiring designers. For her, designing is not merely a profession but a fanatical passion.

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DESIGNER PROFILE: 25 years of experience in fashion industry trend setter In depth consumer understanding Considered as among India’s top 5 fashion designers for bridal and trousseau consultancy enjoys national and international recognition with widespread client base. Provided costumes for over 375 mainstream cinema projects Bollywood projects include epics such as Jodha Akbar, Devdas, Lamhe, Darr, Hum Dil De Chuke Sanam, etc. Also designed for Hollywood projects like Bride n Prejudice, One Night With A King, Mistresses of Spices, provoked. Clientele include Aishwarya Rai Bachhan, Rani Mukherjee, Sri Devi, Hema Malini, Priyanka Chopra, Lara Dutta, etc.

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Achievements and Awards National Film Award for Best Costume Design 2009 for Jodhaa Akbar. IIFA Best Costume Design Award 2009 for Jodhaa Akbar. Bollywood Movie Award – Best Costume Designer 2003 for Devdas. National Film Award for Best Costume Design 2002 for Devdas. Bollywood Movie Award – Best Costume Designer 2001 for Mission Kashmir. National Film Award for Best Costume Design 1991 for Lamhe . IIFA Award for Taal in 2000 Best Designer of The Year Award by SNDT University The Presidents Award for Jodha Akbar, Devdas. Mikano’s Women Achiever Award. Etc....

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Neeta Lulla - The Brand

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Labels: Neeta Lulla Couture & Neeta Lulla Nishk BRIDALS  The brand offers exclusive range of bridals which is also the signature line and is custom made for most of the clients. COUTURE  The couture line consists of high end ranges of saris, stitched saris , corsets , gowns,etc. High end fashion is redefined using ethnic prints & designs. DIFFUSION  It caters to informal occasions consisting of tunics, saris, kurta, skirts,etc. PRETS  It consists of ready to wear garments consisting of tunics, skirts, tops, kurta, etc. FILMS  having designed for more than 375 films and having won national awards & President award, Neeta lulla is one of the most renowned designer in the film industry.

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BRIDAL COLLECTION

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COUTURE COLLECTION

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DIFFUSION COLLECTION

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PRET

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Films

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CLIENTELE Having been in the industry for 25 years and completing over 375 film projects has earned the brand the respect and patronage of celebrities such as Aishwariya Rai, Rani Mukherhee, Hema Malini, Juhi Chawla, Sushmita Sen, Deepika Padukone, Lara Dutta, etc.

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BOUTIQUES Neeta Lulla launched Neeta Lulla flagship store in 2005 in Mumbai to cater to her growing clientele. She also heads NSL Fashions Pvt. Ltd. that deals with exclusive bridals and trousseau packages. Her boutique and online stores serve as the retail touch points for consumers. She is also a visiting faculty in SNDT Women University since last 20 years.

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competitors Ritu kumar Sabyasachi mukherjee Ritu beri

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REFRENCES www.neetalulla.com Fashionfad.in THANK YOU Monika Sharma Shikha Singh PGDRM 06

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