E - COMMERCE: An Overview : Made by:
Sneha E - COMMERCE: An Overview What is e-commerce? : What is e-commerce? TYPES: : TYPES: Evolution of E-commerce : Evolution of E-commerce Users and Usage : Users and Usage Users (millions) Time spent on the internet (hours per week) Source: IAMAI INVESTMENTS : INVESTMENTS * Till August Source: VCCEDGE TOP 10 START-UP DEALS SINCE 2009 : TOP 10 START-UP DEALS SINCE 2009 E Commerce Market in India : E Commerce Market in India 47% EXPECTED GROWTH IN 2011 OVER 2010 SOME EXAMPLES:
Flipkart sells 10 products per minute; its online sales have zoomed from Rs 2.5cr in all of 2008-08 to Rs 75 cr in the April-June 2011 quarter alone.
Motorexchange sells 6,000 vehicles a month and has secured a funding of $13 million
Tax-spanner has 200,000 users filling tax returns online via its site ONLINE ADVERTISING : ONLINE ADVERTISING *2011 figures are estimates Source: IAMAI REASONS FOR GROWTH : REASONS FOR GROWTH INCREASE IN NUMBER OF USERS
Against 5 million in 2000, as per networldstats.com, India now has 100 million users (as of March 2011), making it the 3rd largest Internet user base after China (477 million) and the US (245 million). Although only 7.4 out of those 100 million have shopped online, there is plenty of room for growth
INCREASE IN NUMBER OF MOBILE SUBSCRIBERS
There has been an increase from 3 million in 2001 to 800 million subscribers – number 2 in the world. IAMAI puts the number of mobile Internet users at 26 million and projects this to increase to 46 million by September
Technology has become more accessible, cheaper and endowed with greater possibilities. The startup time as far as technology is concerned has shrunk from one year in 2000 to 24-48 hours now
INCREASE IN NUMBER OF DEBIT CARDS
The number of debit cards in circulation, according to Reserve Bank of India, was 181 million in 2010, compared to 49 million in 2007; credit cards have increased five- fold since 2000 to 20 million, enabling Internet transactions TALKING HEADS : According to the promoters of Letsbuy, Naaptol and Flipkart, about half their sales come from tier- II and tier- III cities like Mysore, Indore, Nagpur and Mohali.
Says Sachin Bansal CEO of Flipkart: “We have delivered products to some of the smallest towns and villages in India, including every pin code in Kerala.”
Many of these customers opt for cash-on-delivery. About 60% of Flipkart’s sales are in cash, 90% for Naaptol and 50% for Letsbuy TALKING HEADS LIMITATIONS: : LIMITATIONS: CONCLUSION : CONCLUSION These hiccups notwithstanding, business is growing at a rate typical of a new industry.
“For the size off our population and mobile phone base, we have barely scratched the surface.”
-Rajan Anandan, vice-president (sales & operations), Google India.
“What happened in the last 10 yrs in the online economy in China (for internet startups) will happen in the next three yrs in India.”
- Vinay Sanghi, Founder & CEO, motorexchange.in Slide 17: THANK YOU !!