Social vs. Corporate Advertising:
Social vs. Corporate Advertising Objectives are different Social behavior more important than consumer behavior Cultural implications of communication are critical Impact is most of the times on the bottom of the pyramid Theme, flavor, copy has to be congruent to social target group
Social Campaigns - Government:
Social Campaigns - Government Sarva Siksha Abhiyan AIDS campaign –Shabana Azmi Polio Immunization – Amitabh and others Iodine in Salt Vaccination DPT Consumer Rights and Awareness campaign – Sayani Rani – Jago Grahak Jago Operation Flood Egg campaign
Social Campaigns – Non-Profits:
Social Campaigns – Non-Profits IT education by Intel Nanhi Kali by Mahindra Tsunami Donations Earth Quake Donations Make a Wish foundation Cancer Research foundation
Contemporary Issues:
Contemporary Issues Leveraging CSR for Social Advertisement Leveraging Cause Related Marketing Leveraging newer Media like Web and Mobile Innovating Ideas Creating Community brands Study & Strategy on Advocacy Applying brand management and communication management for society
Thank You:
Thank You