logging in or signing up 10 Advertising Strategies post aSGuest124593 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 17 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: January 21, 2012 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript PowerPoint Presentation: Sender Receiver Medium Message Communication FlowPowerPoint Presentation: The Core Concepts of MediaAll media messages are constructed. : All media messages are constructed . Are reality shows 100% real ?2. Media messages are constructed using a creative language with its own rules.: 2. Media messages are constructed using a creative language with its own rules . What makes Happy Yipee Yehey different from Eat Bulaga ?PowerPoint Presentation: Each medium has a unique aesthetic form - its own codes and interpretations -Different media will report the same event, but create different impressions and messages. 3. Different people experience the same messages differently.: 3. Different people experience the same messages differently. personal needs the pleasures or troubles gender family and cultural background4. Media have embedded values and points of view.: 4. Media have embedded values and points of view . How does media contribute in forming one’s character?PowerPoint Presentation: proclaim values and ways of life. Explicitly or implicitly convey ideological messages about such issues and values.PowerPoint Presentation: Cartoons and video games can affect how children behave. Television can greatly influence the election of a national leader on the basis of image .5. Media messages are constructed to gain profit and power.: 5. Media messages are constructed to gain profit and power. A relatively small number of individuals control what we watch, read and hear in the media. How?Product Placement: Product PlacementPowerPoint Presentation: Advertising is any form of communication intended to promote the sale of a product or service to influence public opinion, to gain political suppor t or to advance a particular cause .MEDIA LITERACY: MEDIA LITERACY deconstructing these constructions Analyze Study Why?PowerPoint Presentation: Paid form of public persuasion - To buy, support and believeWhat encourages you to patronize a product?: What encourages you to patronize a product?BRAND AWARENESS: BRAND AWARENESS aims to create BRAND RECALL - determines the success of the advertising campaignUSP Unique Selling Point: USP Unique Selling Point The Unique Selling Point or USP is the unique quality or feature of the product which the campaign focuses on.: Ivory’s unique quality was a result of an accident Harley Procter came up with the name “Ivory" while listening to a bible reading at church one morning in 1879 Today, the “pure” quality remains an effective strategyPublic Service Advertisements: Public Service Advertisements advertisements sponsored by private and government agencies which promote value messages PURPOSE?PowerPoint Presentation: Strategies In Advertising1. Sex Appeal: 1. Sex Appeal Sex is used as a “hook” to catch attention2. Emotion: 2. Emotion a. Positive Emotions (E.G. Joy, Happy)2. Emotion: 2. Emotion b. Negative Emotions (E.G. Fear)3. Status Or Snobbery: 3. Status Or Snobbery latest models , the most hi-tech qualities, the best performance and will make them appear as necessary .3. Status Or Snobbery : 3. Status Or Snobbery The packaging of the product or the ambiance of its venue suggest a superior status. Other fast food chains offer brewed coffee but Starbucks could make it appear that their coffee is of a better quality.4. Conformity: 4. Conformity Slogans like “Are You One of Us?” are very effective to prey on your need to belong .5. Economy: 5. Economy A special offer….Prices have been slashed…. Big savings… Special Promos These prey on your desire to save money5. Economy: 5. Economy “ Free Stuff” may be attached with these products making you think you’re savingIs it really free?: Is it really free?6. Excitement, Fun, Novelty & Adventure: 6. Excitement, Fun, Novelty & Adventure A stunt, a new wonder, extravagant production numbers.7. Sensual Gratification: 7. Sensual Gratification The promise of soothing, comfort and pampering All these offer you bodily pleasuresSensual Gratification: Sensual Gratification The ambience contribute to a relaxing and soothing environment7. Sensual Gratification: 7. Sensual Gratification Food is made up to look sumptuous Great Taste may be suggested in the visual presentation of the product or the reaction of the models in the ad campaignFood Styling: Food Styling8. Authority & Celebrity : 8. Authority & Celebrity Characters in lab coats immediately add authority and visual credibility Nike features prominent celebrities from the sports industry: Nike features prominent celebrities from the sports industry8. Authority & Celebrity : 8. Authority & Celebrity CELEBRITY ENDORSEMENTS Emma Watson, Rihanna , MadonnaCan ads have more than one strategy?: Can ads have more than one strategy? You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
10 Advertising Strategies post aSGuest124593 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 17 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: January 21, 2012 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript PowerPoint Presentation: Sender Receiver Medium Message Communication FlowPowerPoint Presentation: The Core Concepts of MediaAll media messages are constructed. : All media messages are constructed . Are reality shows 100% real ?2. Media messages are constructed using a creative language with its own rules.: 2. Media messages are constructed using a creative language with its own rules . What makes Happy Yipee Yehey different from Eat Bulaga ?PowerPoint Presentation: Each medium has a unique aesthetic form - its own codes and interpretations -Different media will report the same event, but create different impressions and messages. 3. Different people experience the same messages differently.: 3. Different people experience the same messages differently. personal needs the pleasures or troubles gender family and cultural background4. Media have embedded values and points of view.: 4. Media have embedded values and points of view . How does media contribute in forming one’s character?PowerPoint Presentation: proclaim values and ways of life. Explicitly or implicitly convey ideological messages about such issues and values.PowerPoint Presentation: Cartoons and video games can affect how children behave. Television can greatly influence the election of a national leader on the basis of image .5. Media messages are constructed to gain profit and power.: 5. Media messages are constructed to gain profit and power. A relatively small number of individuals control what we watch, read and hear in the media. How?Product Placement: Product PlacementPowerPoint Presentation: Advertising is any form of communication intended to promote the sale of a product or service to influence public opinion, to gain political suppor t or to advance a particular cause .MEDIA LITERACY: MEDIA LITERACY deconstructing these constructions Analyze Study Why?PowerPoint Presentation: Paid form of public persuasion - To buy, support and believeWhat encourages you to patronize a product?: What encourages you to patronize a product?BRAND AWARENESS: BRAND AWARENESS aims to create BRAND RECALL - determines the success of the advertising campaignUSP Unique Selling Point: USP Unique Selling Point The Unique Selling Point or USP is the unique quality or feature of the product which the campaign focuses on.: Ivory’s unique quality was a result of an accident Harley Procter came up with the name “Ivory" while listening to a bible reading at church one morning in 1879 Today, the “pure” quality remains an effective strategyPublic Service Advertisements: Public Service Advertisements advertisements sponsored by private and government agencies which promote value messages PURPOSE?PowerPoint Presentation: Strategies In Advertising1. Sex Appeal: 1. Sex Appeal Sex is used as a “hook” to catch attention2. Emotion: 2. Emotion a. Positive Emotions (E.G. Joy, Happy)2. Emotion: 2. Emotion b. Negative Emotions (E.G. Fear)3. Status Or Snobbery: 3. Status Or Snobbery latest models , the most hi-tech qualities, the best performance and will make them appear as necessary .3. Status Or Snobbery : 3. Status Or Snobbery The packaging of the product or the ambiance of its venue suggest a superior status. Other fast food chains offer brewed coffee but Starbucks could make it appear that their coffee is of a better quality.4. Conformity: 4. Conformity Slogans like “Are You One of Us?” are very effective to prey on your need to belong .5. Economy: 5. Economy A special offer….Prices have been slashed…. Big savings… Special Promos These prey on your desire to save money5. Economy: 5. Economy “ Free Stuff” may be attached with these products making you think you’re savingIs it really free?: Is it really free?6. Excitement, Fun, Novelty & Adventure: 6. Excitement, Fun, Novelty & Adventure A stunt, a new wonder, extravagant production numbers.7. Sensual Gratification: 7. Sensual Gratification The promise of soothing, comfort and pampering All these offer you bodily pleasuresSensual Gratification: Sensual Gratification The ambience contribute to a relaxing and soothing environment7. Sensual Gratification: 7. Sensual Gratification Food is made up to look sumptuous Great Taste may be suggested in the visual presentation of the product or the reaction of the models in the ad campaignFood Styling: Food Styling8. Authority & Celebrity : 8. Authority & Celebrity Characters in lab coats immediately add authority and visual credibility Nike features prominent celebrities from the sports industry: Nike features prominent celebrities from the sports industry8. Authority & Celebrity : 8. Authority & Celebrity CELEBRITY ENDORSEMENTS Emma Watson, Rihanna , MadonnaCan ads have more than one strategy?: Can ads have more than one strategy?