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Definition : Creativity 'Creativity' is the generation of new ideas either new ways of looking at existing problems, or of seeing new opportunities, perhaps by exploiting emerging technologies or changes in markets Creativity idea idea idea idea idea idea

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The ability to produce work that is both novel (i.e., original, unexpected) and appropriate (i.e., useful, adaptive concerning task constrains). Definition : Creativity The state or quality of being creative. The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination The process by which one utilizes creative ability:

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Production of a creative work (for example, a new work of art or a scientific hypothesis) that is both novel and useful. Original? Meaningful? Need to evaluate the end outcome? Unlike many phenomena in science, there is no single, authoritative perspective or definition of creativity. Unlike many phenomena in psychology, there is no standardized measurement technique.

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Definition : Innovation 'Innovation' is the successful exploitation of new ideas. It is the process that carries them through to new products, new services, new ways of running the business or even new ways of doing business.

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Innovation and Creativity Amabile et al. (1996) defined innovation and its relation to creativity: "All innovation begins with creative ideas…creativity by individuals and teams is a starting point for innovation; the first is necessary but not sufficient condition for the second".

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Definition : Design 'Design' is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end.

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Definition of creativity: pragmatic approach

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Definition of creativity: confluence approach “Many recent works on creativity hypothesise that multiple components must converge for creativity to occur.” - Handbook of creativity, p.10

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Definition of creativity: confluence approach The major variables affecting creativity Cognitive Variables Environmental Variables Personality variables Intelligence Knowledge Technical skills Special talents Politico-religious factors Cultural factors Socioeconomic factors Educational factors Internal motivation Confidence Non-conformity

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Creativity in Art & literature Originality Psychological creativity vs. historical creativity (P-creativity) vs. (H-creativity)

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What we want to achieve today An exploration of definitions, language, and associated terms

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Then, how do we do it? By developing a ‘creative’ tree through the ‘Pyramids (or snowball)’ play

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How to draw a ‘creative tree’ Develop a list of related (affecting) elements to the concept of ‘creativity’ (e.g. innovation, ideas, design, etc) 2. Identify relation (e.g. part of, produces, influences, effects, etc)

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Rule You must agree as a group.

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Food for thought Creativity adjectives breakthroughs serious discovery purposeful playful professional humourous reshaping uncomfortable connective original systematic inventive expressive imaginative acceptability delusion doubt delirium mistakes recognisable novel

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Programme Developing a ‘creative tree’ working individually in pairs in fours in eights as a whole Discussion and summary End

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