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Definition of comparative advertisement Comparative advertising, as a special form of advertising, is a sales promotion device that compares the products or services of one undertaking with those of another, or with those of other competitors .
Issue:
Issue lead actor asks a kid which is his favourite drink. He mutters the word “Pepsi”, which can be seen from his lip movement though the same is muted. The lead actor thereafter asks the boy to taste two drinks in two different bottles covered with lid and the question asked by the lead actor is that “ Bacchon Ko Konsi pasand aayegi ” ? After tasting, the boy points out to one drink and say that that drink would be liked by the children because it is sweet. In his words he says. “Who meethi hain , Bacchon ko meethi cheese pasand hai
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There are other commercials by the respondents where the lead actor said “Wrong choice baby ”, and that the “ Thums Up” is a right choice , and “ Kyo Dil Maange No More” for the appellant’s products.
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T h a n k s Y o u