is the buying behaviour of final consumers

Q1) ____________ is the buying behaviour of final consumers. : 

Q1) ____________ is the buying behaviour of final consumers. Global purchasing Reseller buyer behaviour . Consumer buyer behaviour Business buying behaviour

PowerPoint Presentation: 

Consumer buying behavior

Q2)All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT: : 

Q2)All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT: Reference groups. Occupation . Roles and status. Family.

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Occupation.

Q3)Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour? : 

Q3)Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour ? Social class. Lifestyle . Family . Reference groups.

PowerPoint Presentation: 

Social class

Q4)Which of the following would be the BEST description of the major AIO dimensions that describe a person's pattern of living? : 

Q4)Which of the following would be the BEST description of the major AIO dimensions that describe a person's pattern of living? Activities, Interests, and Opinions. Attitudes , Income, and Observations. Activities, Innovation, and Occasions. Attitudes, Interests, and Opinions

PowerPoint Presentation: 

Activities, Interests, and Opinions.

Q5)We are what we have" would be associated with which of the following concepts?   .: 

Q5)We are what we have" would be associated with which of the following concepts?   . Beliefs. Personality. A person's self-concept. Attitudes

PowerPoint Presentation: 

A person's self-concept.

Another term for a motive (especially after it has become activated or directed) is a: : 

Another term for a motive (especially after it has become activated or directed) is a: Action. Need . Drive. Cue.

PowerPoint Presentation: 

Drive.

Q6)Basic needs such as hunger and thirst are called: : 

Q6)Basic needs such as hunger and thirst are called: Psychological needs. Physiological needs . Safety needs. Social needs.

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Physiological needs.

Q7)___________ describes changes in an individual's behaviour arising from experience. : 

Q7)___________ describes changes in an individual's behaviour arising from experience. Learning. Motivation. A cue. Stimulus object.

PowerPoint Presentation: 

Learning.

Which step of the buyer decision process immediately precedes the purchase decision? : 

Which step of the buyer decision process immediately precedes the purchase decision? Post-purchase behaviour . Need recognition. Information search. Evaluation of alternatives.

PowerPoint Presentation: 

d. Evaluation of alternatives.

Q8)If a consumer has discomfort caused by post-purchase conflict, the consumer is experiencing;-: 

Q8)If a consumer has discomfort caused by post-purchase conflict, the consumer is experiencing;- Cognitive dissonance. Stimulus ambiguity. Subliminal persuasion. Confirmation .

PowerPoint Presentation: 

a.Cognitive dissonance

Q9)The stage in the adoption process where the consumer considers whether trying the new product makes sense is called: : 

Q9)The stage in the adoption process where the consumer considers whether trying the new product makes sense is called: Interest . Adoption . Evaluation. Trial.

PowerPoint Presentation: 

Evaluation.

Q10) With respect to product characteristics that impact the rate of adoption of a product, ____________ is the degree to which the innovation is difficult to understand or use. : 

Q10) With respect to product characteristics that impact the rate of adoption of a product, ____________ is the degree to which the innovation is difficult to understand or use. Relative advantage. Divisibility . Compatibility . Complexity .

PowerPoint Presentation: 

Complexity.

Q11)During which stage of the business buying decision process does the business buyer list such items as technical specifications, the quantity needed, expected time of delivery, return policies, and warranties? : 

Q11)During which stage of the business buying decision process does the business buyer list such items as technical specifications, the quantity needed, expected time of delivery, return policies, and warranties? Proposal solicitation. Order-routine specification. Supplier selection. Supplier search.

PowerPoint Presentation: 

Order-routine specification

PowerPoint Presentation: 

Q12)Marketing intelligence is everyday information about developments in the marketing environment that assists marketers in their preparation of their plans and strategies. This information is obtained from a number of sources and includes which of the following? Sales representative feedback Trade journals Customer feedback Competitor intelligence Newspaper article All of the above

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All of the above

Q13)The marketing research process consists of four steps. Which of the following is not one of these steps?: 

Q13)The marketing research process consists of four steps. Which of the following is not one of these steps? Developing the research plan for collecting information. Defining the problem and research objectives. Evaluating the competitor strategies.

PowerPoint Presentation: 

Evaluating the competitor strategies.