Reliance Retail

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By Divakar Badola BTech (PGDM)


Contents Intro to Retailing Intro of Reliance Retail ltd. Vision, values and specialty SWOT analysis Current Status and Competitors of RRL Future of RRL Conclusion

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What is Retail ?????

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Retail Philosophy — “By The People, For The People and Of The People” Retailing involves selling products and services to consumers for their individual or family use. As the final link between consumers and manufacturers, retailers are a vital part of the business world. Retailers add value to products by making it easier for manufactures to sell and consumers to buy. The Indian Retail Sector can be broadly classified into— Indian Retail Sector Food Retailers Health & Beauty Products Home Furniture & Household Clothing & Footwear Durable Goods Leisure & Personal Goods The Basics Of Retail… destination369

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Brief Detail Type Supermarket Founded 30 October 2006 Headquarters Mumbai, India Key people Mukesh Ambani, CEO Industry Retail


vision With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead Reliance Group’s foray into organized retail.

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Since its inception in 2006,with a capital of Rs 370,687.7 crores (April 11, 2008) (Reliance Industries Ltd.) Reliance Retail Limited (RRL) has grown into an organization that caters to millions of customers..

Management Team:

Management Team Mukesh D. Ambani - Chairman & Managing Director . President Reliance Retail-Bijou Kurien, Nikhil R. Meswani - Executive Director Hital R. Meswani - Executive Director Executive Directors H.S.Kohli - Ramniklal H. Ambani Mansingh L. Bhakta Yogendra P. Trivedi Dr. D. V. Kapur M. P. Modi S. Venkitaramanan Prof. Ashok Misra Prof. Dipak C Jain Dr. Raghunath Anant Mashelkar

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Reliance Fresh Reliance Super Reliance Footprints Reliance Wellness Reliance Digital Reliance Trends Major Business Divisions destination369

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Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani . Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products.

RRL operates several ‘value’ & ‘specialty’ formats. :

RRL operates several ‘value’ & ‘specialty’ formats. ‘Reliance Fresh’, a neighborhood concept. ‘Reliance Mart’, an all under one roof supermarket concept. ‘Reliance Super’, a mini-mart concept. ‘Reliance Digital’, a consumer durables & information technology concept. ‘Reliance Trends’, an apparel & accessories concept. ‘Reliance Footprint’, a footwear concept.

RRL operates several ‘value’ & ‘specialty’ formats.:

RRL operates several ‘value’ & ‘specialty’ formats. ‘Reliance Wellness’, a health, wellness & beauty concept. ‘iStore by Reliance Digital’, an exclusive Apple products concept. ‘Reliance Jewels’, a jewellery concept. ‘Reliance TimeOut’, a books, music & entertainment concept. ‘Reliance AutoZone’, an automotive products & services concept. ‘Reliance Living’, a homeware, furniture, modular kitchens, furnishings concept.

SWOT Analysis:

SWOT Analysis Strengths…. Demographic favor. Increase in people in earner category. Urbanization. Changing consumer habits and lifestyles. Plastic card revolution. Greater availability shopping space.

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Weakness……. Policy related issues Numerous license , permits and registration Farmer and retailer unfriendly APMC act. Limited consumer insight lack of detailed region specific customer data. Inadequate human resources lack of trained personnel at all level . stringent employment and industry laws. Taxation hurdle. Underdeveloped supply chain and underdeveloped logistics infrastructure.


Opportunities……… Potential for investment. Lavational advantage. Sectors with high growth potential. Fastest growing formats. Rural retail. E-retailing. Retail franchising.


Threats…… Political issues. Social issues. Inflation. Lack of differentiation among the malls that are coming. Poor inventory turns and stock availability .

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Through ‘Reliance One’, RRL’s loyalty membership program, RRL enjoys the patronage of over 5.5 million customers. In the coming year, RRL will continue on its mission to delight the customers every visit. RRL will continue to provide unprecedented value to customers across all its formats and stores. Customer’s concern



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More than 3 years into operation, RRL has now expanded its presence in more than 85 cities across 14 states in India. The firm currently has 1,000 retail stores across all formats. Expansion Of RRL

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RIL invested another Rs1,220 crore in Reliance Retail Ltd (RRL) in FY10 , taking its total investment to Rs5,220 crore, according to RIL’s annual accounts that were sent to shareholders this week. Reliance Retail continues to get capital from parent

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The total investment by RIL in its retail operations is at least Rs5,220 crore, including an earlier investment of Rs3,390 crore in the fully paid-up equity shares of the company. As on 31 March, RIL had cash and cash equivalent assets to the tune of Rs13,462.64 crore. Investments

Major Competitors:

Major Competitors Shoppers' Stop Westside (Trent) Pantaloon (Big Bazaar) Lifestyle RPG Retail (Food world, Music world) Crossword Wills Lifestyle Globus Piramals ( Pyramid & Crosswords) Ebony Retail Holdings Ltd.

Current Status:

Current Status Currently, it has stores in less than 100 cities , the most among its peers. India’s largest retailer by sales, Pantaloons Retail India Ltd , is in 74 cities while Aditya Birla Retail Ltd and Spencer’s Retail Ltd , a subsidiary of RPG Enterprises , are yet to reach the 50-city mark. Specialty retailers such as Reebok India Co., Bata India Ltd and Raymond Ltd are present in over 200 towns nationwide.

Current Share Prices of RIL:

Current Share Prices of RIL Last Price1051.20 according to NSE 1,050.60 +2.30 ( 0.22% ) according to BSE

International mergers:

International mergers RRL rapidly expanded the stores network it operates through strategic partnerships with world-class companies such as Marks & Spencer and Pearl Europe.

Future Of RRL:

Future Of RRL Reliance Retail plans to 3,000-4,000 stores in 3-4 yrs. The dream project of Reliance Industries Chairman Mukesh Ambani, Reliance Retail has all the potential to become the market leader in this sector.

Future Of Retailing In India:

Future Of Retailing In India If we look at the total retail market of India, management consulting firm A.T. Kearney's annual study of retail investment in 30 emerging markets estimates it at $350billion , which is expected to grow 13% this year. The study says that India's top five retailers together still account for less than 2% of the retail market.

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Commercial awareness Self-confidence Flexibility Strong time management skills Team work Leadership qualities Communication skills Analysis and problem-solving skills Numeric skills Attention to detail You just need to be good with them Career in retail industry


Conclusion RRL unveiled is an ambitious company strengthening presence in multi-format retail stores, focusing on hypermarkets, building world class infrastructure and training facilities.

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