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Vision, Mission & Strategy for organization:

Vision, Mission & Strategy for organization Prepared by : Ketan Vaghasiya Hiren Vadhela Nitish Jaiswal Mitul Patel Anshu

Vision/Mission Statements:

Vision/Mission Statements Statements that explain who we are Type of organization Products/services Needs we fill Statements that explain our direction, our purpose, our reason for being What difference do we make? Statements that explain what makes us unique Values People Combination of products and services

Components of a Vision Statement:

Components of a Vision Statement Core ideology Core Values - timeless guiding principles Core Purpose - reason for being Envisioned future Big Hairy Audacious Goals (BHAG) - clearly articulated goals Vivid description - a graphic description of what success and the future will be like Recognition of service to stakeholders Owners/creditors Employees Customers

Mission Statements:

Mission Statements The mission statement of an organization is normally short, to the point, and contains the following elements: Provides a concise statement of why the organization exists, and what it is to achieve; States the purpose and identity of the organization; Defines the institution's values and philosophy; and Describes how the organization will serve those affected by its work.


JOURNEY AT A GLANCE…. India's largest Fast Moving Consumer Goods company with 100 factories across India. In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). HUL formed in November 1956 ; The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. one of the country's largest exporters and recognised as a Golden Super Star Trading House The mission – “ add vitality to life .”

SWOT Analysis :

SWOT Analysis Strengths: Strong brand portfolio , price quantity & variety . Innovative Aspects. Presence of Established distribution networks in both urban and rural areas. Solid Base of the company. Corporate Social Responsibility( CSR ) Weaknesses: " Me-too " products which illegally mimic the labels and brands of the established brands. Strong Competitors & availability of substitute products . Low exports levels. High price of some products. High Advertising Costs.

PowerPoint Presentation:

Opportunities: Large domestic market – over a billion populations . Untapped rural market . Changing Lifestyles & Rising income levels , i.e. increasing per capita income of consumers. Export potential and tax & duty benefits for setting exports units. Threats: Tax and regulatory structure. Mimic of brands Removal of import restrictions resulting in replacing of domestic brands. Temporary Slowdown in Economy can have an impact on FMCG Industry.


MARKETING STRATEGIES OF HUL FOR URBAN INDIA Adopted Total Productive Maintenance( TPM ) to meet zero error , zero loss . Focuses on short supply chain for distribution. To meet the every needs of people everywhere. Also uses Direct selling channel( HUN ), franchisee to reach everyone e.g. Aviance , Ayush . Build segments & market for the future where Unilever has strong expertise.

Corporate Social Responsibility:

Providing education on health and hygiene Women empowerment Water management Rehabilitation of special or underprivileged children Care for the destitute and HIV-positive Rural development. Plays active role in natural calamities Corporate Social Responsibility

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