BMW 2010 Product comparison, Threats, Solutions.

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Presentation Description

Principles of Management presentation I made together with the paper. It focuses on BMW group and comparison between their products, and competitive offers. Implementation of BMW Efficient Dynamics technology examined through comparison of efficiency in C segment vehicles, and dynamics in charged E class segment of vehicles.

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Presentation Transcript

BMW History: 

BMW History The origin of BMW - 1913 - A irplane E ngines C urrent BMW logo since 1920 In 1923, first motorcycle was made In 1928, first car was made World War II, hard times for BMW

PowerPoint Presentation: 

Since 1972 they produce car models as we know now. (3,5 or 7 series) In 1998, bought Rolce Royce Since 2000 BMW owned Mini

Sales Statistics C class: 

Sales Statistics C class

Sales Statistics D class: 

Sales Statistics D class

Sales statistics E class: 

Sales statistics E class

Sales Statistics Total: 

Sales Statistics Total

BMW Efficient Dynamics: 

BMW Efficient Dynamics Intelligent Lightweight C onstruction High Precision Direct Injection Auto Start/Stop Brake Energy Regeneration Twin Scroll Turbo

PowerPoint Presentation: 

C Class Comparison

PowerPoint Presentation: 

Supercharged E Class Comparison

PowerPoint Presentation: 

BMW M5 (F10) 4.4 TwinPower Turbo 102,700 € MB E63 AMG (W221) 5.5 Twin Turbo 105,971 € Audi RS6 (C6) 5.0 Twin Turbo 105,550 €

Supercharged E Class Comparison: 

Supercharged E Class Comparison 0-100: 4.0 s 295 HP/ Tonne 3,38kg / 1HP Nordschleife time: 7 min 55 s 0-100: 4.3 s 281 HP/ Tonne 3,56kg/ 1HP Nordschleife time: 8min 10 sec 0-100: 4.1 s 288 HP/ Tonne 3,47kg / 1HP Nordschleife time: 8 min 09 sec http://www.vimulator.com/#/ v4/drag/stock-23+stock-30 http://www.vimulator.com/#/ v4/drag/stock-23+2205

Current Threats for BMW : 

Current Threats for BMW EU is to set up new emission limits of CO2 130g/km by 2015 Increasing quality of Asian automotive industry products Constantly increasing fuel prices, together with trend towards hybrid/electronic vehicles. Increasing demand for small euro cars.

BMW Solutions on Emission Restrictions: 

BMW Solutions on E mission R estrictions BMW Active Hybrid BMW Active E

PowerPoint Presentation: 

Further Solutions: i Concepts

PowerPoint Presentation: 

Thank you for your attention