BM

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Silk N Smooth For smooth and shiny hair have silk and smooth shampoo..

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Our commitment to quality and service ensure our clients a great value!

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The shampoo market in India is estimated at over Rs 3,000 crore Hindustan Unilever’s Clinic Plus is the market leader among shampoos. The shampoo market in India is valued at Rs 4.5 bn with the penetration level at 13% only. The market is expected to increase due to lower duties and aggressive marketing by players Shampoo is also available in a sachet, which is affordable and makes upto 40% of the total shampoo sale.

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OPPORTUNITY… FMCG Urban Rural Total% of Rural Shampoo 66.3 35.2 44.2

Target Market for Shampoo…: 

Target Market for Shampoo… Hair Shampoo are target at… Upper middle class

BENEFITS…OF SILK N SMOOTH: 

Multiple uses from the same product. Why pay more? A little (of the product) goes a long way. BENEFITS…OF SILK N SMOOTH

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Packaging Strategies – Packaging is defining new paradigms in urban marketing, making it perhaps the most important component in the marketing mix. Innovative packages are packages to add value to the premium products. Innovations which help to lower the price are desirable. Company which desire to establish t hem selves in urban market should introduce small packs and combo packs.

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Customer Value Strategies They are more concerned about functional benefits of the products and the value for money they pay.

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Promotion Strategies Designing Urban promotion strategy is a challenge. Whether to utilize universal approach to reach rural and urban or differently tailored approach for urban marketing is the first question to be answered. In the unban context, personal one-to- one communication is effective. So the companies can establish this through sales persons and mailers Newspaper and magazine advertisement have unlimited scope in urban areas. Apart from these posters, publicity vans, hoardings and audio-visual publicity can also be used.

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Distribution Strategy Considering the vastness of the urban market distribution is not an important challenge. One of the ways could be using company delivery van which can serve two purposes - it can take the products to the customers in every nook and corner of the market and malls , and it also enables the firm to establish direct contact with them, and thereby facilitate sales promotion. However, only the bigwigs can adopt this channel. The companies with relatively resources can go in for syndicated distribution where a tie-up between non-competitive marketers can be established to facilitate distribution.