The Real Psychology of Selling

Views:
 
     
 

Presentation Description

What is the real psychology of selling? Few salespeople understand it, but those who do close far more sales than their competition. Learn how to use secrets of negotiation to sell more - the real psychology of selling!

Comments

Presentation Transcript

The REAL Psychology of Selling : 

The REAL Psychology of Selling A presentation by Frank Rumbauskas New York Times Best-Selling Author www.NeverColdCall.com

What is Selling?: 

SELLING IS NEGOTIATION! In fact, all sales activities are negotiation, from the obvious – haggling over price – all the way down to asking for an appointment, or even for a contact name. What is Selling?

PowerPoint Presentation: 

POWER IN NEGOTIATION In every negotiation, the person with the power wins. This is true 100% of the time, with no exceptions ever. In sales, “ winning ” means making a sale. To a prospect, it means saying “ no ” and getting rid of us, or buying, but at a cut-rate discount price – and lower commission for us.

PowerPoint Presentation: 

WHO HAS THE POWER? The person in power is the one with the ability to fulfill a need and say either “ yes ” or “ no. ” The person who is in need, who is at the mercy of the one who can say either “ yes ” or “ no ” , DOES NOT have the power! How does this play out in sales?

PowerPoint Presentation: 

WHO HAS THE POWER? The one who is approached has the power. A salesperson who cold calls a prospect identifies himself as saying “ I need a sale, ” the prospect can then say either “ yes ” or “ no, ” and it ’ s all over! The salesperson doesn ’ t have the power and has given it to the prospect!

PowerPoint Presentation: 

GETTING THE POWER When a prospect calls a salesperson, on the other hand, and says, “ Can you meet with me? We may need your product, ” the salesperson then has the power! The prospect has said, “ I need something, ” and the salesperson can now fulfill that need! A sale will be made, and at a fair price and good commission.

GETTING PROSPECTS TO CALL YOU INSTEAD OF YOU CALLING THEM IS THE SECRET TO POWER IN SELLING! : 

GETTING PROSPECTS TO CALL YOU INSTEAD OF YOU CALLING THEM IS THE SECRET TO POWER IN SELLING!

PowerPoint Presentation: 

If you avoid low-power sales techniques like cold calling, and can get prospects to call YOU instead, you will become a sales superstar!

PowerPoint Presentation: 

Thank You For Reading! For a FREE 37-page PDF preview of the Never Cold Call Again system, please visit www.nevercoldcall.com