PISCO PORTON - CUSTOMER PRESENTATION - GENERAL - OCT 2011

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Introducing The New Mixable White Spirit

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Contents Pisco Is The “Hot” Category The Pisco Port ό n Brand Pisco Port ό n Press Pisco Port ό n Support Plan Partnership Discussion Summary

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Pisco Is The “Hot” Category

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Pisco Sales Surge In The U.S. Market Sales of Pisco in the United States rose 88% in 2010, making it one of the fastest growing spirits in the US. Source: NY Times and Distilled Spirits Council of the United States

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Pisco Is The “Hot” Category South American cuisine and cocktails are a ‘Hot Trend” with U.S. consumers according to the 2010 NRA Chef Survey. Leading mixologists from all over the country have embraced Pisco for its exceptional flavor and supreme mixability. U.S. consumers are actively looking to discover new mixable spirits and new cocktail experiences. New brands of Pisco are poised to arrive into the U.S. driving a “Pisco Boom” that fuel category growth for years to come. Pisco will be the next major spirits category to take hold in the U.S.

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What Is Pisco? A white mixable spirit. Invented in Peru in the 1600’s. Distilled from grapes. Distilled to proof, no water is added. Never aged in wood. By Peruvian law, no water, artificial flavors, additives or color can ever be added to Pisco. Pisco can also be made in Chile but Pisco from Peru is regarded as best.

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The Pisco Port ό n Brand

The Pisco Portón Brand : 

The Pisco Portón Brand Possibly the finest white mixable spirit ever made. Created by Master Distiller, Johnny Schuler, the world’s Pisco authority. Produced at the oldest distillery in the Americas at Hacienda La Caravedo. It takes 18 pounds of quality grapes to make each bottle of Pisco Portón. Completely unique taste that inspires a whole new world of cocktails. The most awarded Pisco on the market.

Pisco Portón is… More Flavorful Than Vodka Yet More Subtle Than Tequila: 

The Finest White Mixable Spirit Ever Made Pisco Portón is… More Flavorful Than Vodka Yet More Subtle Than Tequila

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Master Distiller & Creator – Johnny Schuler Johnny Schuler the world’s foremost authorities on Pisco. As Peru’s Ambassador for Pisco, he received the county’s Congressional Medal Of Honor for his many contributions to the Pisco category. H e travels throughout the world as a judge in many of the industry’s most prestigious spirits competitions. He is a trained chef, restaurateur and host of his own weekly TV show on Pisco in Peru. “When using adjectives as ‘cosmopolitan’, ‘smooth’ and ‘refined’ one could either be discussing Pisco Portón or its Master Distiller Johnny Schuler -- or both.” The Tasting Panel

Hacienda La Caravedo: 

Hacienda La Caravedo Established in 1684, it is now home to both the oldest operating distillery in all the Americas and the most modern distillery in the world. The original distillery where a portion of every bottle of Pisco Portón is still made. The new distillery designed to replicate the processes of the original distillery.

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18 Pounds Of Grapes In Every Bottle By law Pisco can be made from only 8 types of grapes and Pisco Portón is an Acholado Pisco meaning that it is blended from more than one variety of grape. Pisco Portón is made from a blend of Quebranta, Torontel and Albilla grapes each selected for their unique flavors. Quebranta - 85 % For body & full flavor Torontel – 10% For citrus & peach aromas Albilla - 5 % For a smooth finish

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Pisco Portón Taste 92 Pisco Port ό n Mosto Verde Pisco, Peru ($45) Smooth and creamy with vanilla and hints of black pepper; thick, spicy with a note of grappa earthiness; long and rich with an aromatic finish. The Tasting Panel Pisco Port ό n is a remarkably clean, smooth spirit, and as it never sees time in a wooden barrel, the unique flavors of each grape assert their personalities.

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Pisco Port ό n Awards After launching in March, 2011, Pisco Port ό n has quickly become the most awarded Pisco on the market. Concours Mondial de Bruxelles, 2011 Gold Medal: Pisco Port ό n Puro Torontel Gold Medal: Pisco Port ό n Mosto Verde Quebranta Silver Medal: Pisco Port ό n Acholado Spirits International World Competition, 2011 Great Gold Medal: Pisco Port ό n Mosto Verde Torontel Gold Medal: Pisco Port ό n Puro Torontel Silver Medal: Pisco Port ό n Acholado Silver Medal: Pisco Port ό n Mosto Verde Quebranta Regional Pisco Championship of Ica, 2011 Gold Medal: Pisco Port ό n Puro Torontel Gold Medal: Pisco Port ό n Mosto Verde Moscatel Gold Medal: Pisco Port ό n Mosto Verde Quebranta Gold Medal: Pisco Port ό n Mosto Verde Italia Gold Medal: Pisco Port ό n Mosto Verde Acholado Silver Medal: Pisco Port ό n Puro Quebranta

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Pisco Port ό n Press

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Pisco Port ό n Support Plan

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Distribution California Arizona Georgia Florida DC / MD New Jersey Texas South Carolina Massachusetts New York = Market Managers = Region Managers Pisco Port ό n has a dedicated 31-person field sales team working with distributors, on and off premise accounts, and consumers. Lousiiana Illinois Ohio Pennsylvania Colorado Wisconsin Connecticut Minnesota

Distribution In Top Trend Setting Accounts : 

Distribution In Top Trend Setting Accounts Pisco Port ό n is carried by thousands of the country’s most influential on and off-premise retailers.

Drink Menus: 

Drink Menus Pisco Port ό n is featured on over 600 drink menus in the top trend setting bars and restaurants across the county.

Events : 

Events Pisco Port ό n has sponsored hundreds of large scale influencer events throughout the country reaching over 50,000 consumers.

In Store Tastings : 

In Store Tastings Pisco Port ό n has executed thousands of off-premise tasting events sampling over 100,000 consumers nationally.

Pisco Portón Off-premise POS: 

Pisco Portón Off-premise POS Counter Card Shelf Talker Recipe Tear Pad 50ml Counter Display 18 Bottle Display Rack

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Back Bar Glorifier Boston Shakers Napkin Tray Bar Mat Pisco Portón On-premise PO S

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Banner Table Cloth Banner Stand Fact Card Poster Pisco Portón Sampling Event POS Sampler shirts

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Pisco Portón Core Drinks Strategy

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Pisco Portón Core Drinks Strategy The unique flavor of Pisco Port ό n lends itself to a wide range of cocktails.

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750ML 50ML 375ML Available 4/1/12 Pisco Portón Sizes

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Partnership Discussion

Long-term Partnership Programming : 

Long-term Partnership Programming Virtually unlimited number of consumer tasting events. On-going commitment to staff trainings on the category and brand. Custom POS to support tasting events. Sampling events supported by $10 coupons where legal. Support for advertising, promotion and email blasts Pisco Port ό n believes in supporting their retail account partners on a long-term basis to help pull through what is sold in.

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Summary

Summary : 

Summary Pisco is the “Hot” spirits category. Pisco Port ό n is the “Hottest” and best brand of Pisco. Pisco Port ό n has generated buzz and excitement with the press. Pisco Port ό n is backed by a massive, long-term support plan Pisco Port ό n will partner with you for profitable success.

Thank You! We Look Forward To Partnering With You : 

Thank You! We Look Forward To Partnering With You