logging in or signing up NPD aSGuest121114 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 18 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 04, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript NEW PRODUCT DEVELOPMENT: NEW PRODUCT DEVELOPMENT By Puneet Mendon Vaibhav More Pooja Ghuge Mahesh Khumbhar Bhushan MulmuleNEW PRODUCT DEVELOPMENT: NEW PRODUCT DEVELOPMENTIdea Generation: Idea Generation Use of projectors in today’s corporate world have increased tremendously. This usage has caused following inconvenience - Space - Time - Money - ConfusionIdea Generation: Idea Generation Idea generation gives a unique concept that can create huge difference in competition. After many brain storming sessions with top level and lower level management many ideas was taken into consideration.Idea Screening: Idea Screening ABC company had a main objective of providing customer satisfaction. Also, they had a target of achieving 30% market share by next year. Thus, the company is hunger to have an idea that can boost its competitions.Idea Screening: Idea Screening After dropping many ideas, one single concept was selected. PROJECTOR SPOTTED LAPTOPConcept Development: Concept Development Following concept was developed due to this idea. “FAST ACCESS TO SUCCESS” “INSTANT WAY TO COMMUNICATE”Product Positioning: Product Positioning Expensive In Expensive Slow FastMarketing Stratergy: Marketing Stratergy Advertisement Social Websites. Direct Marketing.Price: Price Projector Cost =Rs 20,000 Laptop Cost = Rs 40,000 Total= Rs 60,000 Our Product Price range= RS 35000-Rs 45000Business Analysis: Business Analysis This product is designed for corporate and B-Schools. Due to these target markets the purchase will be mostly on mass. It will also attract individual customers.Business Analysis: Business Analysis This will give definitely give more profit. Also it will increase the market share.Product Development: Product DevelopmentProduct Development: Product Development The changes needed is a small projector with a minimum resolution of 1000 by 1200. Design change in LCD covers with an hollow slot for the lens.Product Development: Product Development Product is tested and certified by engineers. We have enhanced the backup period of battery.Market Testing: Market Testing This product will be tested in Navi Mumbai. Demo will be illustrated in 20 B-Schools and feed back was taken. 50 corporate will be given demo and they used our product for one week.Market Testing: Market Testing Feedback will be taken and more development will be done. More research on increasing better back up If succeeded , we will go for commercial launchCommercialisation: Commercialisation National Launch. More focus on corporate and B-School thus launch will have more focus on Delhi, Mumbai and Bangalore. If suceeded will focus on other cities.PowerPoint Presentation: THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
NPD aSGuest121114 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 18 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 04, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript NEW PRODUCT DEVELOPMENT: NEW PRODUCT DEVELOPMENT By Puneet Mendon Vaibhav More Pooja Ghuge Mahesh Khumbhar Bhushan MulmuleNEW PRODUCT DEVELOPMENT: NEW PRODUCT DEVELOPMENTIdea Generation: Idea Generation Use of projectors in today’s corporate world have increased tremendously. This usage has caused following inconvenience - Space - Time - Money - ConfusionIdea Generation: Idea Generation Idea generation gives a unique concept that can create huge difference in competition. After many brain storming sessions with top level and lower level management many ideas was taken into consideration.Idea Screening: Idea Screening ABC company had a main objective of providing customer satisfaction. Also, they had a target of achieving 30% market share by next year. Thus, the company is hunger to have an idea that can boost its competitions.Idea Screening: Idea Screening After dropping many ideas, one single concept was selected. PROJECTOR SPOTTED LAPTOPConcept Development: Concept Development Following concept was developed due to this idea. “FAST ACCESS TO SUCCESS” “INSTANT WAY TO COMMUNICATE”Product Positioning: Product Positioning Expensive In Expensive Slow FastMarketing Stratergy: Marketing Stratergy Advertisement Social Websites. Direct Marketing.Price: Price Projector Cost =Rs 20,000 Laptop Cost = Rs 40,000 Total= Rs 60,000 Our Product Price range= RS 35000-Rs 45000Business Analysis: Business Analysis This product is designed for corporate and B-Schools. Due to these target markets the purchase will be mostly on mass. It will also attract individual customers.Business Analysis: Business Analysis This will give definitely give more profit. Also it will increase the market share.Product Development: Product DevelopmentProduct Development: Product Development The changes needed is a small projector with a minimum resolution of 1000 by 1200. Design change in LCD covers with an hollow slot for the lens.Product Development: Product Development Product is tested and certified by engineers. We have enhanced the backup period of battery.Market Testing: Market Testing This product will be tested in Navi Mumbai. Demo will be illustrated in 20 B-Schools and feed back was taken. 50 corporate will be given demo and they used our product for one week.Market Testing: Market Testing Feedback will be taken and more development will be done. More research on increasing better back up If succeeded , we will go for commercial launchCommercialisation: Commercialisation National Launch. More focus on corporate and B-School thus launch will have more focus on Delhi, Mumbai and Bangalore. If suceeded will focus on other cities.PowerPoint Presentation: THANK YOU