RELIANCE-Presentation

RELIANCE “ THE BRAND ’’: 

RELIANCE “ THE BRAND ’’ Presented By prakash dhandole 0809 MITCON INSTITUTE OF MANAGEMENT PUNE

What is Brand: 

What is Brand A Brand is a name , term, sign ,symbol or design or combination of them that distinguishes from there competitor. eg. “ Brand is state of mind ’’

PowerPoint Presentation: 

The most admired and most trusted integrity utility company in the world Create superior value for stake holder Deliver reliable and quality product at the competitive cost with international standard of consumer care

Birth of business Tycoon: 

Birth of business Tycoon Born on 28 ,Dec.1932 in Chorwad, which is in Junagarh district in Gujarat. At the age of 17 Went to Yaman . Work on petrol pump and earn Rs 300 monthly. Reach the position of sales manager in 3 year Come back to in India and started Reliance commercial corporation (RCC).

Major Subsidiaries & Associates of Reliance : 

Major Subsidiaries & Associates of Reliance Major Subsidiaries : Reliance Petroleum Limited Reliance Retail Limited Retail Insurance Broking Limited Reliance Retail Finance Limited Reliance Service Solutions Limited Reliance Strategic Investments Limited Reliance Exploration & Production - DMCC Reliance Global Management Services Major Associates: Indian Petrochemicals Corporation Limited Reliance Industrial Infrastructure Limited Reliance Europe Limited

BASIC MARKETING STRATIGES: 

BASIC MARKETING STRATIGES New Product Development Marketing and Sales Operations Distribution Service Business Strategy New Product Strategy Marketing Strategy Supply Chain Strategy

Dhirubhai’s secrets of success: 

Dhirubhai’s secrets of success By using fire brand style of management. In mid 1960 GOI introduced export promotion scheme in which the earning from the export of Rayon fabrics could be used for import of nylon fabrics. 1977 , he went to public. he promise to create “ khazana’’ to all his share holder most of them are middle class.

Cont..: 

Cont.. The biggest success story of Reliance was Dhirubhai's ability to carry people with him. From brilliant technocrats to messenger boys. Reliance, since then have been the biggest scraps in the market. Over the years, Dhirubhai created an extensive marketing network consisting of over 500 distributors, 2500 showrooms and 34,000 retail outlets.

A Journey of Phenomenal Growth: 

Polyester Manufacturing Polymers Manufacturing Cracker Commissioned Refinery Commissioned KGD6 Discovery IPCL Acquired IPO Fortune 500 Trevira Acquired Demerger RPL Refinery In US$ million A Journey of Phenomenal Growth

PowerPoint Presentation: 

Reliance RIL ADAG Reliance industry IPCL Reliance capital Reliance energy Reliance Infocom

PowerPoint Presentation: 

Reliance is India’s leading business house, consistently pursuing growth opportunities to maximise shareholder value Reliance Value Creation Philosophy Growth Opportunity Superior returns on investments Shareholder value enhancement Brand equity Huge domestic market Cash flows Project execution Reliance

Reliance created reliance : 

Reliance created reliance End-to-end connectivity to end customers without reliance on external infrastructure - the only way to ensure high quality connectivity in the Indian context. Reliance will lead the market with sustainable advantages in terms of cost and the ability to provide high quality service to customers. Reliance never skipped dividends for their invester Dhirubhai also known as “ Messiah ’’.

CSR: 

CSR # Create and sustain diversity at the workplace. # Encourage employees to volunteer and spend time for community activities. # Bring the benefits of modern medical care to the needy, through health care initiatives # Each Reliance family is linked to a HIV+/AIDS child’s family # 20 HIV + children have been adopted by the Reliance Ladies Club for educational and nutritional support. We subscribe to the philosophy of co-existence - “Vasudhaiva Kutumbakam” - the whole world is one family.

PowerPoint Presentation: 

Thank You Growth is Life