PR and Photography presentation

Importance of Pictorials in Public Relations: 

1 Importance of Pictorials in Public Relations By Abdul Rauf M.Sc Media & Communication (Public Relations) KIU

Outline:: 

Outline: The Public Relations Tools The two type of Photographs in PR organization Importance of Pictorials in Public Relations Image building through some media channels Pictorial connections with Some media channels IMAGE FORMATION Tools Thematic pictorial view of an organization (a quotation) 2

The Public Relations Tools: 

3 The Public Relations Tools PR Tools Multimedia Posters & Exhibits Printed Materials Feature Articles Press Kits News Releases Photos or Pictorials

The two type of Photographs in PR organization:: 

The two type of Photographs in PR organization: For an organization itself (internal image) For media coverage (external use) 5

Importance of Pictorials in Public Relations: 

Importance of Pictorials in Public Relations Since people look at photos in a newsletter or local newspaper before they read all the stories, it’s a great way for a non profit organization or a small business to get exposure without too much effort.

Photography for PR: 

Photography for PR Photography is an essential element in public relations Experts said: “ Pictures tell a story better than words ” Make Your Photo Say a 1000 Words

Importance of Pictorials in Public Relations: 

The picture will attract the audience attention & double your organization image, An interesting and relevant picture will always increase your organization coverage in the media chances. If you can take the time to supply a good photograph in an important situation, it greatly increases the chance that the media will use your material. Journalists say: "Let great photos be your trump card" 8 Importance of Pictorials in Public Relations

Public Relations Photography is a worthwhile investment : 

Public Relations Photography is a worthwhile investment When your PR package lands on an editor's desk, assuming it's not a world changing story, what does an editor look for? Whatever the publication, they're looking for just one thing - a good reason to include or exclude your story! There's probably enough press releases on their desk to fill several editions; so how do they choose? A great picture is one of the most certain ways of convincing even the most cynical editor to print your story.

Professional Images Techniques: 

Professional Images Techniques Professional Images provides creative publicity press & PR editorial professional photographers to the public relations Unprofessional Professional

Image building for an organization through media channels: 

Image building for an organization through media channels MEDIA -> TARGET GROUP -> GEOGRAPHIC AREA- > USEFULNESS Displays & Exhibits Specific or General Urban & Rural Maintain contact with important audiences. Television, Literate & Non-Literate, Urban, Semi-Urban & Rural, Visuals have better impact and recall. (seeing is believing) 11

Pictorial connections of Some media channels: 

MEDIA -> TARGET GROUP -> GEOGRAPHIC AREA- > USEFULNESS Motion picture, Literate & Non-Literate, Semi-urban & Rural, Demonstration is possible, (Cinema AD) Repetition is possible. Hoardings, Literate & also Non- Literate, Urban & Rural, Transit etc. Useful for short information. Pictorial connections of Some media channels

Pictorial connections of Some media channels: 

MEDIA -> TARGET GROUP -> GEOGRAPHIC AREA- > USEFULNESS Puppet show, General Public, Semi-urban & Rural, Possibility of concept telling through stories Posters, Educated, Semi-Urban & Rural, Less expensive, Easy to adopt 13 Pictorial connections of Some media channels

IMAGE FORMATION Tools: 

14 IMAGE FORMATION Tools Corporate Image Attitude & behaviour of employees Experience Corporate Social Responsibility Physical Environment Financial Performance Organisation Structure & Culture Quality of goods & services Communities Communications Tools

Thematic pictorial view of an organization: 

“If we picture a company as a living organism, say a tree, then half of the mass or more of that tree is underground in the root system. And whereas the flavour of the fruit and the colour of the leaves provides evidence of how healthy that tree is right now, understanding what is going on in the roots is a far more effective way to learn how healthy that tree will be in years to come” ( Leif Edvinsson and Michael S. Malone) Thematic pictorial view of an organization

PowerPoint Presentation: 

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