01 Introduction to tourism

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Tourism concepts: 

Tourism concepts Dr. Nimit Chowdhary Professor Indian Institute of Tourism and Travel Management Introduction to tourism

The tourism society…: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 2 The tourism society… Tourism is deemed to include any activity concerned with temporary short term movement of people to destinations outside the places where they normally live and work, and their activities during the stay at these destinations.

Visitor demand: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 3 Visitor demand International visitors Who are residents of countries other than that being visited and travel for tourism purposes. Inbound tourism International visitors Who are residents of a country visiting other countries and travel for tourism purposes. Outbound tourism Residents Visiting destinations within their own country’s boundaries who travel for tourism purposes. Domestic tourism

Visitor- the Consumer: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 4 Visitor- the Consumer Visitor Excursionists Tourist

Tourist: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 5 Tourist Business Congress Convention Family Friends Health Holiday Leisure Meeting Mission A visitor staying more than 24 hours in a country and making an overnight stay for any of the following reasons: Recreation Religion Sport Study Vacation

Excursionists: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 6 Excursionists Are classed as temporary visitors staying less than 24 hours, including cruise travelers but excluding travelers in transit.

Tourism!: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 7 Tourism! Experimental Ephemeral Experiential Edutainment

Tourism- a process: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 8 Tourism- a process A combination of tangible and intangible tourism products Scope of these products Attraction Access Amenities Organized as a seamless supply chain

Tourism- a supply chain: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 9 Tourism- a supply chain Providers need to be effective with tourism products along tourism supply chain Efficient with products Creativity in combining products and delivery Technology leverage Supply Chain Suppliers Tourism Products

Tourism- a supply chain: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 10 Tourism- a supply chain Tourism Suppliers is a business such as attraction, hotel or other type of accommodation, restaurant, transportation company, tour wholesaler, travel agency etc. Tourism Products Tangibles - furnishings in a hotel, food served in a restaurant, etc, Intangibles - atmosphere at a resort, service provided by an airlines

Working definition of travel and tourism: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 11 Working definition of travel and tourism Tourism comprises the activities of traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes. WTO, 1992- subsequently ratified by the UN Statistical Commission

Understanding this definition: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 12 Understanding this definition Visitor activity is concerned only with aspects of life outside normal routines of work and social commitments, and outside the location of those routines. The activity necessitates travel and, in nearly every case, some form of transport to the destination.

Understanding this definition: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 13 Understanding this definition Specific destinations are the focus for a range of activities and a range of facilities required to support those activities. Such activities and facilities have a combination of economic, social and physical environmental effects that are the basis for tourism policy and visitor management programmes.

5 characteristics of this definition: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 14 5 characteristics of this definition There is nothing that restricts the total market to overnight stays; it includes same day visits. There is nothing in it that restricts the total market to travel for leisure or pleasure. It includes travel for business, social, religious, educational, sports, and most other purposes.

5 characteristics of this definition: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 15 5 characteristics of this definition All tourism includes an element of travel but all travel is not tourism. The definition excludes all routine commuter travel and purely local travel such as to neighbourhood shops, schools or hospitals, etc.

5 characteristics of this definition: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 16 5 characteristics of this definition Travel and tourism absorbs large elements of individual leisure time and encompasses many recreational activities, but it is not synonymous with either because bulk of all leisure and recreation takes place in or around home.

5 characteristics of this definition: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 17 5 characteristics of this definition All travel and tourism trips are temporary movements; the bulk of the total market comprises trips of no more than a few hours’ or nights’ duration.

How tourism industry works: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 18 How tourism industry works Influences on demand Tourism impacts DEMAND Domestic and international tourists SUPPLY Tourist destinations and facilities TRAVEL Tourism intermediaries Regulatory framework

Slide 19: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 19 Systematic link between demand and supply

International tourism industry structure: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 20 International tourism industry structure

Understanding tourism industry: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 21 Understanding tourism industry Demand generators Suppliers Attraction Amenities Accommodation Access (transport) Activity (Events) Intermediaries Tour operators Travel agents Other players International agencies Public sector Trade associations Multinational corporations Scope of this course I-101

Slide 22: 

November 9, 2011 (C) Prof. Nimit Chowdhary @IITTM 22 Accommodation sector Hotels/ motels Guest houses/ B & B Farm houses Apartments/ flats/ villas/ cottages Condominiums/ time share resorts Vacation villages/ holiday centres Conference/ exhibition centres Static and touring caravans/ camping sites Marinas Attraction sector Theme parks Museums and galleries National parks Wildlife parks Gardens Heritage sites and centres Sports/ activity centres Themed retail/ leisure/ entertainment centres Festivals and events Travel organizer's sector Tour operators Tour wholesalers/ brokers Retail travel agents Conference organizers Booking agencies (e.g. accommodation) Incentive travel organizers Destination organization sector National tourist offices (NTOs) Destination marketing organizations (DMOs) Regional/ state tourist offices Local tourist offices Tourist associations Transport sector Airlines Shipping lines/ ferries Railways Bus/ coach operators Car rental operators Main sectors of the travel and tourism industry