BRAND AWARENESS OF KANWAL FOODS & SPICES

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Theme of the research company profile limitations of the study objectives of the study Research methodology analysis & interpretation findings:

Theme of the research company profile limitations of the study objectives of the study Research methodology analysis & interpretation findings ASALAMU ALIKUM :- PEACE AND MERCY BE ON ALL OF YOU

BRAND AWARENESS OF KANWAL FOODS & SPICES. :

BRAND AWARENESS OF KANWAL FOODS & SPICES .

Slide 3:

Kanwal foods & spices is situated at district anantnag j & k . The company product range is 77 . It is one of the leaders in the FMCG sector in the subcontinent, committed to provide quality products to its customers. Its industrial units are located in various parts of the country including national capital Delhi , Bangalore.JAMMU AND KASHMIR

Slide 4:

The company provides spices for the domestic market under the brand name “KANWAL” and “ALAMIN” in the international market. The company is registered with the spices board, GOI and Indian spices exporters’ forum and exports its quality products to Saudi Arabia, Bahrain, Kuwait, Oman, Dubai etc. The company provides direct employment to around 500 people and indirect employment more than5000 people. This human resource base is also an efficient for dissemination and collection of information and customer inputs. s

LIMITATIONS OF THE STUDY:

LIMITATIONS OF THE STUDY The responses from the respondents could be casual in nature. This may be due to lack of interest or time on their part . The responses from the respondents could not be correct due to unawareness about the market. Some of the information provided by the respondents might not be correct. Getting timely responses from the respondents was a difficult task.

objectives:

objectives To study the role of marketing strategies adopted by Kanwal brand To study the level of brand awareness about Kanwal foods and spices. To study consumer preferences towards Kanwal spices To study consumer brand loyalty among consumers of Kanwal brand

RESEARCH METHODOLOGY :

RESEARCH METHODOLOGY

Slide 8:

Nature of data: In this study primary and secondary data are used . Collection of data : The data were collected from the respondents through the distribution of questionnaire . Area of the study : This study covers SRINAGER CITY, BUDGAM & TANGMARG AREA. Sample size : The sample size of this study is 100.

Tools for analysis:

Tools for analysis With the usual statistical tools such as tables, percentages, pie charts, bar charts, were used for analyzing the data and arriving at the conclusion.

analysis and interpretation:

analysis and interpretation

Q.1 :-Purchase spices from the market ? :

Q.1 :-Purchase spices from the market ? INFERANCE :-It is clear from the above table that 80 % of respondents have purchase spice from the market every 1 month,15%purchase every 1-2 months,5% of the respondents Purchase every 2-3 month. S.No Purchase Frequency Percentage 01 Every 1Month 80 80.0% 02 Every 1-2 Month 15 15.0% 03 Every 2-3Month 05 5.0% 04 Every 3Month or More 0 0.0%

Q.2:- Which brand(s) of spices do you generally prefer ?  :

Q.2:- Which brand(s) of spices do you generally prefer ? S.No Preferences Frequency Percentage % 01 Kanwal 50 50.0% 02 Rehmat 30 30.0% 03 Mehak 15 15.0% 04 Hidden Valley 05 5.0%

Q.3:-Are you familiar with kanwal brand spices:

Q.3:-Are you familiar with kanwal brand spices S.No Brand Awareness Of kanwal Frequency Percentage 01 yes 90 90.0 02 No 10 10.0 When asked about Brand awareness of Kanwal products, it was noticed that 90% of the respondents answer tends to “yes” and 10%of the respondents answer tends to “No ” it is clear from the graph and as the above responses on different parameters that Kanwal is holding good brand name in minds of consumers due to its quality and availability offered to the consumers as well as to the Wholesalers and retailers. Kanwal has its brand recall in top of minds of consumers as noticed by the researchers while undergoing the study.

Q.4:-categorize Kanwal brand spices in terms of quality ? :

Q.4:-categorize Kanwal brand spices in terms of quality ? S.No Quality Frequency Percentage 01 Excellent 50 55% 02 Good 30 33% 03 Average 10 12% 04 Poor 0 Inference:- It is clearly seen in the graph that the Quality of Kanwal holds the pleasing image in the minds of people When asked about quality of Kanwal products, it was noticed that 55% of the respondents answer tends to “ Excellent”33% respondents said “Good” 12%of the respondents rates “Average” and 0% “poor”

Q.5:- Category of Kanwal products on the bases of the value for money   :

Q.5:- Category of Kanwal products on the bases of the value for money S.No Terms of value for money Frequency Percentage 01 Excellent 35 39% 02 Good 50 55% 03 Average 5 6% 04 Poor 0 0.00 90 100 inference It is clearly seen in the graph that the Quality of Kanwal products in terms of value of money are categorized as Excellent by 39%Respondents Good by 55% ,Average by 6%respondents.

Q.6:- Factors which influence to the customers ?  :

Q.6: - Factors which influence to the customers ? S.No Factors Frequency Percentage 01 Quality 68 75% 02 Fame 15 17% 03 Pricing 5 6.00 04 Any other 2 2% 90 100% inference As mentioned above it is clearly seen in the graph that the Quality of Kanwal holds the pleasing image in the minds of people as around 68% of the people are Influenced with the quality that Kanwal offers in its product range from basic spices and blended spices, it means that people give maximum emphasis on quality .

Q.7:-Usage of Kanwal products? :

Q.7:-Usage of Kanwal products? S.No Usage of Kanwal products Frequency Percentage 01 Basic spices 45 50% 02 Blended spices 29 32% 03 Jams/pickles 6 7% 04 Honey 10 11% 05 Ready to cook and instant Mixes --------------- ----------------- 06 Others ------------------ -------------- 90 100% From the data above we can see that 55% of the customers prefer to buy and use basic spices,32% bought blended spices, jams/pickles 7% Honey 11%.so, it means the market share of the knawel in blended spices and other products are low except basic spices has high market share.

Q.8:-In case Kanwal Brand Spices are not available in the market due to certain reasons, which brand of spices, do you buy?:

Q.8:-In case Kanwal Brand Spices are not available in the market due to certain reasons, which brand of spices, do you buy? S.No Buying Frequency Percentage 01 Rehmat 80 89% 02 Mehak 8 9% 03 Hidden valley 02 2% 04 Others ---------------- ---------- 90 100% Inference :- From the data above we can see that 89% of the customers are hard core loyal of Rehmat after Kanwal brand,9% customers are Brand loyal of Mehak spices and 2% are loyal of Hidden Valley.

FINDINGS:

FINDINGS During the study it is found that consumers have positive attitude towards the Kanwal bran spices. During the study it is found that the brand image of spices is good as compared to other spice products in the market . Through my survey, I came to know that most of the customers are satisfied with the Kanwal brand spices .

FINNDINGS:

FINNDINGS Through my survey, I came to know that most of the wholesalers and retailers are not satisfied with the company due to weak distribution channels and sales promotion. Consumer differ in their opinion about the quality and price of knawel brand spices on the basis of Age, qualification an knowledge about the market. Most of the consumers prefer Kanwal products for their good quality. However , there is a misconception about pricing of Kanwal products among the consumers. They Perceived them to be high priced.

FINDINGS :

FINDINGS Loyalty and quality are the factors which play important role in achieving sales for Kanwal. . Proper Communication is required to meet the expectation of Retailers, wholesalers as well as Consumers/ultimate users

Theme of the research company profile limitations of the study objectives of the study Research methodology analysis & interpretation findings:

Theme of the research company profile limitations of the study objectives of the study Research methodology analysis & interpretation findings

Slide 23:

Kanwal foods & spices is situated at district anantnag j & k . The company product range is 77 . It is one of the leaders in the FMCG sector in the subcontinent, committed to provide quality products to its customers. Its industrial units are located in various parts of the country including national capital Delhi , Bangalore.JAMMU AND KASHMIR

Slide 24:

The company provides spices for the domestic market under the brand name “KANWAL” and “ALAMIN” in the international market. The company is registered with the spices board, GOI and Indian spices exporters’ forum and exports its quality products to Saudi Arabia, Bahrain, Kuwait, Oman, Dubai etc. The company provides direct employment to around 500 people and indirect employment more than5000 people. This human resource base is also an efficient for dissemination and collection of information and customer inputs. s

LIMITATIONS OF THE STUDY:

LIMITATIONS OF THE STUDY The responses from the respondents could be casual in nature. This may be due to lack of interest or time on their part . The responses from the respondents could not be correct due to unawareness about the market. Some of the information provided by the respondents might not be correct. Getting timely responses from the respondents was a difficult task.

objectives:

objectives To study the role of marketing strategies adopted by Kanwal brand To study the level of brand awareness about Kanwal foods and spices. To study consumer preferences towards Kanwal spices To study consumer brand loyalty among consumers of Kanwal brand

RESEARCH METHODOLOGY :

RESEARCH METHODOLOGY

Slide 28:

Nature of data: In this study primary and secondary data are used . Collection of data : The data were collected from the respondents through the distribution of questionnaire . Area of the study : This study covers SRINAGER CITY, BUDGAM & TANGMARG AREA. Sample size : The sample size of this study is 100.

Tools for analysis:

Tools for analysis With the usual statistical tools such as tables, percentages, pie charts, bar charts, were used for analyzing the data and arriving at the conclusion.

analysis and interpretation:

analysis and interpretation

Q.1 :-Purchase spices from the market ? :

Q.1 :-Purchase spices from the market ? INFERANCE :-It is clear from the above table that 80 % of respondents have purchase spice from the market every 1 month,15%purchase every 1-2 months,5% of the respondents Purchase every 2-3 month. S.No Purchase Frequency Percentage 01 Every 1Month 80 80.0% 02 Every 1-2 Month 15 15.0% 03 Every 2-3Month 05 5.0% 04 Every 3Month or More 0 0.0%

Q.2:- Which brand(s) of spices do you generally prefer ?  :

Q.2:- Which brand(s) of spices do you generally prefer ? S.No Preferences Frequency Percentage % 01 Kanwal 50 50.0% 02 Rehmat 30 30.0% 03 Mehak 15 15.0% 04 Hidden Valley 05 5.0% Inference :- From the data above we can see that Kanwal is being preferred by 50% of consumers , Rehmat was preferred b y 30% where as Mehak was preferred by15%where others Hidden valley were 5% Second leading brand is Rehmat, though it has not been favored by consumers as high as Kanwal but their market is increasing and it can be a big threat for the market share of Kanwal • Mehak is third most brand preferred by consumers, and it has a good impact over the Consumer’s minds.

Q.3:-Are you familiar with kanwal brand spices:

Q.3:-Are you familiar with kanwal brand spices S.No Brand Awareness Of kanwal Frequency Percentage 01 yes 90 90.0 02 No 10 10.0 When asked about Brand awareness of Kanwal products, it was noticed that 90% of the respondents answer tends to “yes” and 10%of the respondents answer tends to “No ” it is clear from the graph and as the above responses on different parameters that Kanwal is holding good brand name in minds of consumers due to its quality and availability offered to the consumers as well as to the Wholesalers and retailers. Kanwal has its brand recall in top of minds of consumers as noticed by the researchers while undergoing the study.

Q.4:-categorize Kanwal brand spices in terms of quality ? :

Q.4:-categorize Kanwal brand spices in terms of quality ? S.No Quality Frequency Percentage 01 Excellent 50 55% 02 Good 30 33% 03 Average 10 12% 04 Poor 0 Inference:- It is clearly seen in the graph that the Quality of Kanwal holds the pleasing image in the minds of people When asked about quality of Kanwal products, it was noticed that 55% of the respondents answer tends to “ Excellent”33% respondents said “Good” 12%of the respondents rates “Average” and 0% “poor”

Q.5:- Category of Kanwal products on the bases of the value for money   :

Q.5:- Category of Kanwal products on the bases of the value for money S.No Terms of value for money Frequency Percentage 01 Excellent 35 39% 02 Good 50 55% 03 Average 5 6% 04 Poor 0 0.00 90 100 inference It is clearly seen in the graph that the Quality of Kanwal products in terms of value of money are categorized as Excellent by 39%Respondents Good by 55% ,Average by 6%respondents.

Q.6:- Factors which influence to the customers ?  :

Q.6: - Factors which influence to the customers ? S.No Factors Frequency Percentage 01 Quality 68 75% 02 Fame 15 17% 03 Pricing 5 6.00 04 Any other 2 2% 90 100% inference As mentioned above it is clearly seen in the graph that the Quality of Kanwal holds the pleasing image in the minds of people as around 68% of the people are Influenced with the quality that Kanwal offers in its product range from basic spices and blended spices, it means that people give maximum emphasis on quality .

Q.7:-Usage of Kanwal products? :

Q.7:-Usage of Kanwal products? S.No Usage of Kanwal products Frequency Percentage 01 Basic spices 45 50% 02 Blended spices 29 32% 03 Jams/pickles 6 7% 04 Honey 10 11% 05 Ready to cook and instant Mixes --------------- ----------------- 06 Others ------------------ -------------- 90 100% From the data above we can see that 55% of the customers prefer to buy and use basic spices,32% bought blended spices, jams/pickles 7% Honey 11%.so, it means the market share of the knawel in blended spices and other products are low except basic spices has high market share.

Q.8:-In case Kanwal Brand Spices are not available in the market due to certain reasons, which brand of spices, do you buy?:

Q.8:-In case Kanwal Brand Spices are not available in the market due to certain reasons, which brand of spices, do you buy? S.No Buying Frequency Percentage 01 Rehmat 80 89% 02 Mehak 8 9% 03 Hidden valley 02 2% 04 Others ---------------- ---------- 90 100% Inference :- From the data above we can see that 89% of the customers are hard core loyal of Rehmat after Kanwal brand,9% customers are Brand loyal of Mehak spices and 2% are loyal of Hidden Valley.

FINDINGS:

FINDINGS During the study it is found that consumers have positive attitude towards the Kanwal bran spices. During the study it is found that the brand image of spices is good as compared to other spice products in the market . Through my survey, I came to know that most of the customers are satisfied with the Kanwal brand spices .

FINNDINGS:

FINNDINGS Through my survey, I came to know that most of the wholesalers and retailers are not satisfied with the company due to weak distribution channels and sales promotion. Consumer differ in their opinion about the quality and price of knawel brand spices on the basis of Age, qualification an knowledge about the market. Most of the consumers prefer Kanwal products for their good quality. However , there is a misconception about pricing of Kanwal products among the consumers. They Perceived them to be high priced.

FINDINGS :

FINDINGS Loyalty and quality are the factors which play important role in achieving sales for Kanwal. . Proper Communication is required to meet the expectation of Retailers, wholesalers as well as Consumers/ultimate users

Theme of the research company profile limitations of the study objectives of the study Research methodology analysis & interpretation findings:

Theme of the research company profile limitations of the study objectives of the study Research methodology analysis & interpretation findings

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