*Alternatives Evaluation and Purchase Decision :
*Alternatives Evaluation and Purchase Decision One way to evaluate alternative is to use a single criterion to screen all options. Options that do not meet this criterion are deleted from the list before other factors are even considered. *5 stage decision-making process in any purchase* 1.Need Recognition and Problem Awareness . 3. Evaluation of Alternatives 4.Purchase 5.Post-purchase Evaluation 2.Information Search .
Another way to evaluate alternatives is to develop a mental weighted average that includes several factors weighted according to their importance. * Purchase decision is made::
Another way to evaluate alternatives is to develop a mental weighted average that includes several factors weighted according to their importance. * Purchase decision is made: Before a purchase decision is made, at any point during the course of action, consumer may completely stop the problem solving or go back one or more steps to repeat some of the activities .
*Post-purchase Evaluation* :
*Post-purchase Evaluation* When a major purchase decision is made, consumers may still have a number of concern that have been only partly resolved in the decision making process. This set of concerns and the feeling of discomfort is referred to as cognitive dissonance . Another part of post-purchase evaluation is conducted after the service have been provided.
*The Process Characterized as continuum w/ 2 extremes *:
*The Process Characterized as continuum w/ 2 extremes * Complex Decision making - means the consumer goes through every stage of the process at least once and makes a highly involved decision. Habitual Decision Making - a solution is selected on the basis of prior satisfactory experience without much thinking.
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Thank you …………. The END