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“One world, One Burger”- McDonald’s : 

“ One world, One Burger”- McDonald’s

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By:- Bhavesh Patel Kishan Patel Deepali Mishra Snehali Parvatia Divya 19-10-2011 MSU BBA Presented to Miss Krupa Rao

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McDonald's is the world's leading global foodservice retailer with more than 33,000 locations serving approximately 64 million customers in 118 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women. In India, McDonald's is managed by two Indian entrepreneurs. Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt. Ltd. owns and spearheads McDonald's operations in West & South India. Hardcastle Restaurants was appointed Development Licensee for McDonald's in India in 2010, a progression from Joint Venture partner. Vikram Bakshi, MD and Joint Venture Partner, Connaught Plaza Restaurants Private Limited, owns and operates McDonald's in North and East India Celebrating over 15 years of leadership in food service retailing in India, McDonald's now has a network of over 235 restaurants across the country. Introduction

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Four kind of Business In store Business Home Delivery Business Kiosk (Desert) Business Drive Through Business

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Drive Through Business

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They have 1 network known as COBRA(Consolidation Operation Back-Room Application) in which it include A to Z in store operation like what kind of raw material they are using, some new changes in store, new inventories, etc. They also have 1 technology known as MACANFEE in which there is profile of all the employee who are working in McDonald’s and also it is a type of training development. 19/10/2011 MSU BBA Usage Of Information Technolgy

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Organizational Chart

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19-10-2011 MSU BBA 1. Aptitude Testing and Initial Interview after screening the applicants' resumes, the short-listed candidates are called for a psychometric evaluation [a written aptitude test] and initial interview. The aptitude test gives insights into the applicants' verbal reasoning and critical reasoning amongst other important aptitude measures. 2. On the Job Evaluation [OJE] Short-listed candidates undergo a 2- day OJE at a McDonald's restaurant, which provides the candidate with an opportunity to look at McDonald's as a potential employer. It also gives McDonald's a chance to observe and assess the candidate's performance. 3. Final InterviewAll candidates who attend the OJE are called for the final interview. This is where the final and overall assessment of the candidate takes place and selection decisions are made. At McDonald's, our selection process is very systematic and comprises of 3 stages

Motivation: 

Motivation McDonald's offers a total compensation package that leads the quick service restaurant industry. Crew members enjoy flexible schedules, paid training and the chance to work with friends while learning valuable life skills. Additional benefits include: * Competitive starting rates in addition to regular wage and performance reviews for continuous growth in skills and earning capacity * Performance-linked pay * Extracurricular Crew activities * Free employee meals in the restaurant 19/10/2011 MSU BBA

Recognition and Rewards: 

Recognition and Rewards In addition to competitive wage and promotion programmes; hard work, dedication, motivation and results are recognised as well as rewarded at McDonald's. Appreciation comes in many forms - from a simple thank you for a job well done, to restaurant-wide recognition through programmes such as the Employee of the Month' and ‘Employee of the Quarter'. McDonald's also offers a centralised incentive programme, called Maha Bucks, with access to McDonald's gift certificates and branded merchandise. 19/10/2011 MSU BBA

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Survey Questionnaire

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Q. Which is your favorite product at McDonald’s? Survey Questionnaire

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Q. Is the product line in McDonald’s adequate? Survey Questionnaire

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Q. What is the main problem you faced at McDonald’s? Survey Questionnaire

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Q. Which area do you think needs the most improvement? Survey Questionnaire

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Q. What are Unique Selling Proposition of McDonald’s? Survey Questionnaire

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Q. Who are more satisfied? Survey Questionnaire

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McDonald's People Promise Mission Statement: “We value you, your growth and your contributions.”

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Thank You