Cons Beh

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Category: Entertainment
     
 

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Consumer Behaviour: 

Consumer Behaviour

Buyer Behaviour: 

Buyer Behaviour

Marketing Stimuli: 

Marketing Stimuli

Other Stimuli: 

Other Stimuli

Buyer characteristics: 

Buyer characteristics Cultural Social Personal Psychological

Buyer’s Decision Process : 

Buyer’s Decision Process Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Consumption Postpurchase behaviour

Buyer’s Decision: 

Buyer’s Decision Product Choice Brand Choice Dealer Choice Purchase Timing Purchase Amount

Social factors: 

Social factors Reference Groups Family Roles and Status

Personal Factors: 

Personal Factors Family Life Cycle Occupation and Economic circumstances Lifestyle Personality and self - concept

Psychological Factors: 

Psychological Factors Motivation Perception Learning Beliefs and Attitudes

Buying Roles : 

Buying Roles Initiator Influencer Decider Buyer User

Buying Behaviour : 

Buying Behaviour Complex Dissonance - Reducing Habitual Variety seeking

Buying Process: 

Buying Process Problem Recognition Information Search Evaluation Alternatives Purchase Decision

Post - Purchase Behaviour: 

Post - Purchase Behaviour Satisfaction Actions Use and Disposal