Formulating Product Planning

Category: Entertainment

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Formulating Product Planning::

Formulating Product Planning: Module 4

Slide 2:

Industrial organization must consider two main objectives while developing product planning. Product mix is in line with overall company and marketing objectives. To evolve guidelines for reviewing the performance of existing products.

Factors demanding the change in the market:

Factors demanding the change in the market Customer needs Technology Government policies/laws Product life cycle

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