MNC Blackberry pptx

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Jai Shri Krishna

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Delhi public school,Hapur 2011-2012 Business studies MNC Xi B Presented to: Miss Priyanka shrivastav Presented by: Rajat agarwal

ACKNOWLEDGEMENT: 

ACKNOWLEDGEMENT I owe a great many thanks to a great many people who helped and supported me in making of this power point presentation. My deepest thanks to my teacher, Miss P riyanka shrivastav the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary correction as and when needed. I express my thanks to the Principal Mr. David raj of DPS.Hapur , for extending his support. I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers.

CONTENTS: 

CONTENTS Definition of MNCs Advantages of MNCs Blackberry History Operating system Management Market share Supported soft wares Connectivity Head offices Competitors Achievements Blackberry in India Samples of Blackberry mobiles Accessories for Blackberry mobiles Certification Obama’s use Bibliography

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Welcome to Blackberry

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multinational corporation (MNC) An enterprise operating in several countries but managed from one (home) country. Generally, any company or group that derives a quarter of its revenue from operations outside of its home country is considered a multinational corporation. There are four categories of multinational corporations : (1) a multinational, decentralized corporation with strong home country presence, (2) a global , centralized corporation that acquires cost advantage through centralized production wherever cheaper resources are available , (3) an international company that builds on the parent corporation's technology or R&D , or (4) a transnational enterprise that combines the previous three approaches. According to UN data , some 35,000 companies have direct investment in foreign countries, and the largest 100 of them control about 40 percent of world trade .

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Advantages Of Multinational Companies In present-day society, multinational companies are advancing at an accelerated speed and have completely changed our lives. However, when it comes to small business, people hold divergent views. Some people assert that smaller ones are playing a key role in economy and citizens’ everyday life. This essay will compare and contrast the advantages of small companies and cross-culture corporations in macro and micro levels. Now we can focus on the definition of them. Clear perspectives can be drawn from Small business management ( Longenecker , Justin G.; Carlos W. Moore, J. William Petty, Leslie E. Palich , 2008) that a small business a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. And a multinational company is a corporation or an enterprise that manages

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BlackBerry is a line of mobile e-mail and smartphone devices developed and designed by Canadian company Research In Motion (RIM) since 1999. BlackBerry phones function as a personal digital assistant and portable media player. They are primarily known for their ability to send and receive (push) Internet e-mail wherever mobile network service coverage is present, or through Wi-Fi connectivity. They support a large array of instant messaging features, including BlackBerry Messenger. BlackBerry commands a 14.8% share of worldwide smartphone sales, making it the fifth most popular device manufacturer after Nokia, Samsung, LG, and Apple.The consumer BlackBerry Internet Service is available in 91 countries worldwide on over 500 mobile service operators using various mobile technologies.

HISTORY: 

HISTORY The first BlackBerry device, the 850, was introduced in 1999 as a two-way pager in Munich, Germany. In 2002, the more commonly known smartphone BlackBerry was released, which supports push e-mail, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services. It is an example of a convergent device. The original BlackBerry devices, the RIM 850 and 857, used the DataTac network. BlackBerry first made headway in the marketplace by concentrating on e-mail. RIM currently offers BlackBerry e-mail service to non-BlackBerry devices, such as the Palm Treo , through its BlackBerry Connect software. The original BlackBerry device had a monochrome display, but all current models have color displays. All models except for the Storm, series had a built-in QWERTY keyboard , optimized for " thumbing ", the use of only the thumbs to type. The Storm 1 and Storm 2 include a SureType keypad for typing. Originally, system navigation was achieved with the use of a scroll wheel mounted on the right side of phones prior to the 8700. The trackwheel was replaced by the trackball with the introduction of the Pearl series which allowed for 4 way scrolling. The trackball was replaced by the optical trackpad with the introduction of the Curve 8500 series. Models made to use iDEN networks such as Nextel and Mike also incorporate a push-to-talk (PTT) feature, similar to a two-way radio .

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Operating systems The operating system used by BlackBerry devices is a proprietary multitasking environment developed by RIM. The operating system is designed for use of input devices such as the track wheel, track ball, and track pad. The OS provides support for Java MIDP 1.0 and WAP 1.2. Previous versions allowed wireless synchronization with Microsoft Exchange Server e-mail and calendar, as well as with Lotus Domino e-mail. The current OS 5.0 provides a subset of MIDP 2.0, and allows complete wireless activation and synchronization with Exchange e-mail, calendar, tasks, notes and contacts, and adds support for Novell GroupWise and Lotus Notes . Blackberry Torch features Blackberry 6. Third-party developers can write software using these APIs, and proprietary BlackBerry APIs as well. Any application that makes use of certain restricted functionality must be digitally signed so that it can be associated to a developer account at RIM. This signing procedure guarantees the authorship of an application but does not guarantee the quality or security of the code. RIM provides tools for developing applications and themes for BlackBerry. Applications and themes can be loaded onto BlackBerry devices through BlackBerry App World, Over The Air (OTA) through the BlackBerry mobile browser, or through BlackBerry Desktop Manager. May 2011: Since BlackBerry 7, RIM will use Bing search engine and also dropped support for Adobe Flash (ADBE) and instead opted to use the QNX operating system to support any Flash content in devices' web browsers.

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Management Annual revenue: $ 14.95 billion (2010) · Employees: : 12,000+ · Stock symbol : NASDAQ : RIMM , TSX : RIM Board of directors Jim Balsillie · Mike Lazaridis Devices Bold · Curve · Pearl · PlayBook · Storm · Torch · Tour Apps BlackBerry Messenger (BBM) Services App World · Enterprise Server · Internet Service Related articles Acquisitions · BlackBerry OS · BlackBerry Tablet OS · QNX Software Systems

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Market Status

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Supported software 1. BlackBerry Messenger Newer BlackBerry devices use the proprietary BlackBerry Messenger , also known as BBM, software for sending and receiving instant messages via BlackBerry PIN . Blackberry Messenger is one of the fastest messengers on a smartphone . 2. Third-party software Third-party software available for use on BlackBerry devices includes full-featured database management systems , which can be used to support customer relationship management clients and other applications that must manage large volumes of potentially complex data.

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Connectivity 1 . BlackBerry Enterprise Server: BES acts as an e-mail relay for corporate accounts so that users always have access to their e-mail. The software monitors the user's local Inbox, and when a new message comes in, it picks up the message and passes it to RIM's Network Operations Center (NOC). The messages are then relayed to the user's wireless provider, which in turn delivers them to the user's BlackBerry device. 2. BlackBerry Internet Service: The primary alternative to using BlackBerry Enterprise Server is to use the BlackBerry Internet Service . BlackBerry Internet Service, or BIS is available in 91 countries internationally. BlackBerry Internet Service was developed primarily for the average consumer rather than for the business consumer. BlackBerry Internet Service allows POP3 and IMAP email integration for an individual personal user. BlackBerry Internet Service allows up to 10 email accounts to be accessed, including many popular email accounts such as Gmail, Hotmail, Yahoo and AOL.

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Head Offices Main headoffice Research In Motion 295 Phillip Street Waterloo, Ontario Canada N2L 3W8 tel : (519) 888-7465 fax: (519) 888-7884 Manufacturing Facility Research In Motion 451 Phillip Street Waterloo, Ontario Canada N2L 3X2 tel : (519) 888-7465 fax: (519) 888-0021 Europe Research In Motion 200 Bath Road Slough, Berkshire United Kingdom SL1 3XE tel : +44 (0)1753 667000 fax: +44 (0)1753 669970 Ottawa Research In Motion 450 March Road Kanata, Ontario Canada K2K 3K2 tel : (613) 599-7465 fax: (613) 599-1922 Mississauga Research In Motion 4701 Tahoe Blvd. Mississauga, Ontario Canada L4W 0B5 tel : (905) 629-4746 fax: (905) 629-4869 Texas Research In Motion Global Dept. of Licensing & Standards 122 West John Carpenter Parkway Suite 430 Irving, Texas United States 75039 tel : (972) 501-8838 fax: (972) 650-2006

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Competitors

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There is certainly no doubt that Apple is currently the dominant player in the tablet computer market where their iPad has been promoting just like crazy and so far many people are really contented of using this kind of innovative light weight portable touch screen personal computer. But like every niche that has been successful, competitors will probably always be just around the corner whichcan and will take the place of the one leading if goes unchecked. That is certainly the reason why as you read this particular article, already companies like Motorola, Samsung and even Dell are actually establishing their own line of the transportable tablet computer together with attempts to beat or at least fairly contend with Apple with their prominent ipad . Lenovo has already began the tablet wars earlier with the release of their Lenovo high bred tablet pc and one of the biggest competitions of Apple company in the smart phone niche, RIM will even announce and release their version of the pc tablet possibly just before the end of this year. RIM or Research In Motion is definitely the renowned Canadian company that has developed as well as continue to manufacture the Blackberry mobile phones has been working on their own version of the tablet Computer and their invention will most likely be called the “ PlayBook ” or which will have a very powerful processor that rivals the iPad’s computing power. Achievements

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Blackberry in India Indian authorities have asked RIM to provide means to access the encrypted data for calls to, from, or within India, following concerns that it could be used by terrorist and rebel groups to carry out attacks on India. In the November 2008 Mumbai attacks , terrorists used mobile and satellite phone technologies after which security agencies and the Indian government have become more strict and alert towards communication within the country. BlackBerry has indicated willingness to set up a server in India by October, 2010 and giving the country limited access to its encryption technology.However , this will only apply to personal devices which route via RIM's infrastructure: organisations providing their own BlackBerry Enterprise Server will continue to have encrypted message flow, to which even RIM themselves will not have access.On January 31, 2011 India refused limited access offer and demanded full access.

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Samples of blackberry Products Blackberry tour 9630-1 Blackberry 8800-1 Blackberry storm 9530 Blackberry Curve 9300 Blackberry torch 980 Blackberry Playbook

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Accessories for blackberry mobiles Blackberry mobile charger, batteries. d ata cable Blackberry car mobile charger Blackberry Bluetooth device Blackberry mobile cover Blackberry mobile headset Blackberry mobile tools

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Certification BCESA (BlackBerry Certified Enterprise Sales Associate, BCESA40 in full) is a BlackBerry Certification for professional users of RIM ( Research In Motion ) BlackBerry wireless e-mail devices . The Certification requires the user to pass several exams relating to the BlackBerry Device, all its functions including Desktop software and providing technical support to Customers of BlackBerry Devices. The BCESA, BlackBerry Certified Enterprise Sales Associate qualification, is the first of three levels of professional BlackBerry Certification. BCTA (BlackBerry Certified Technical Associate) BlackBerry Certified Support Associate T2 More information on certifications is on the Blackberry.com website. [20] The BlackBerry Technical Certifications available are: BlackBerry Certified Enterprise Server Consultant (BCESC) BlackBerry Certified Server Support Technician (BCSST) BlackBerry Certified Support Technician (BCST)

Obama's use : 

Obama's use President of the United States Barack Obama became known for his dependence on a BlackBerry device for communication during his 2008 presidential campaign. Despite the security issues, he insisted on using it even after inauguration, becoming the first President of the United States to use mobile e- mail .This was seen by some as akin to a "celebrity endorsement," which marketing experts have estimated to be worth between $25 and $50 million.

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1.www.Blackberry.com 2.www.Google.com 3.www.wikipedia.com 4.www.Answer.com Bibliography