SalesPresentation_Sept2011_DFS

Slide 1: 

1 Expresso powered by Interactive Fitness Holdings Distributed by Direct Fitness Solutions

Topics of Discussion: 

IFH Introduction Products and Services Rider experience Engage Reinforce Connect Topics of Discussion Owner tools Viral marketing Special offer / rider referrals Branded Mobile Expresso Analytics LiveALERT 2

Interactive Fitness Holdings: 

Interactive Fitness Holdings Privately held HQ in Sunnyvale, California Started operations in 2009 Nov. Vision Bring Fitness into the 21 st century Apply technologies to make cardio exercise more fun and engaging 3

Products and Services: 

Products and Services Products Expresso S3 Novo Family Services Expresso Live! 4

Topics of Discussion: 

Topics of Discussion IFH Introductions Products and Services Rider experience Engage Reinforce Connect Owner tools Viral marketing Special offer / rider referrals Branded Mobile Expresso Analytics LiveALERT 5

Rider Experience: 

Rider Experience 6

Rider Experience: 

Rider Experience 7 Engage riders’ mind during their exercise program Utilize the power of mind to make workout efficient and effective Attract prospective members Increase new member sales Improve retention

Expresso Experience: 

Expresso Experience 8

Engage – Tours: 

Engage – Tours 9

Engage – Chases: 

Engage – Chases 10

Reinforce: 

Reinforce 11 Reinforce riders’ fitness success Engage riders to fitness for long term Track workout and make riders’ progress and achievements visual Improve retention

Reinforce - Ghost: 

Reinforce - Ghost 12

Reinforce Progress & Achievements: 

Reinforce Progress & Achievements 13 Trophies Graphs Ride history

Connect: 

Connect 14 Connect riders to their friends, other Expresso riders and facility stuff Convert solitary cardio exercise to social experience Build sense of community inside and outside of facility Market your facility Improve retention

Connect – Group Rides: 

Connect – Group Rides 15

Connect - Facebook: 

Connect - Facebook 16

Connect - Leaderboards: 

Connect - Leaderboards Facility Leaderboards Raise interests Build community Ranking Filter Gender Age groups Seasons Global Leaderboards Anybody can find other rider close to their fitness level and challenge 17

Topics of Discussion: 

Topics of Discussion IFH Introductions Products and Services Rider experience Engage Reinforce Connect Expresso.net Mobile Expresso Owner tools Viral marketing Rider referrals Branded Mobile Expresso Analytics LiveALERT 18

Viral Marketing: 

Your business name will be here. Viral Marketing Viral Marketing of your business Visible to your member’s friends When somebody “like’s this” or “comment’s”, the original post will be visible to their friends

Rider Referrals: 

Rider Referrals Make an offer to your members via Expresso Your member riders will see it on Expresso.net and Mobile Expresso They can share it with their friends via Facebook or email

Brand Mobile Expresso: 

Brand Mobile Expresso Make more impressions Keep your members engaged with you and fitness

Analytics: 

Analytics Insightful information on your bike usage and rider activity Grasp the trends at a glance Monthly totals Calories Miles Hours Top Riders Routes 22

LiveALERT: 

LiveALERT IFH will Monitor usage of your bikes daily Detect problems BEFORE you hear from riders Diagnose problems If repair is necessary Notify you Schedule repair if necessary maintenance 23

Thank you!: 

Thank you!

Drilled down: 

Drilled down 25

Viral Marketing #2: 

Viral Marketing #2 26

Viral Marketing #3: 

Viral Marketing #3 27

IFH History: 

IFH History Short, but solid achievements 2009 A cquired Expresso Fitness assets and IP Immediately started: Free technical support S3 quality improvement design On-line Expresso parts store Fortification of server infrastructure 2010 Re-launched improved Upright S3U and Youth S3Y Two software releases Facebook and Twitter Upgraded 9,000+ bikes in the field 2011 Re-launched improved Recumbent S3R Launched Mobile Expresso Launched Owner tools Two software releases 28

Mobile Expresso: 

Mobile Expresso Ride sharing Leaderboards Ghost selection Ride sharing Leaderboards Ghost selection Ride sharing Leaderboards 29

LiveSCAN: 

LiveSCAN Technology-based diagnostics tool Diagnose problems like X-rays and MRI More accurate and efficient Utilize data Usage statistics Rider behavior Average heart rate and power Shifter button usage Console input MRD and cadence sensor PC hardware and software Network protocols 30

Backup: 

Backup 31

Rider Referrals - Setup: 

Rider Referrals - Setup @ http://live.expresso.com Upload the image Input title Input description Set the expiration date Save 32

Expresso Live! Portals: 

Expresso Live! Portals Help riders to Keep track of workout history Visualize progress and achievements Connect with others Select Ghost for virtually race against yourself or others Help owners to Register products and subscribe services View product usage and member activities Upload your logo on Mobile Expresso Make a offer to riders Expresso.net www.expresso.net Mobile Expresso m.expresso.net Rider Portal Bike Manager live.expresso.com Owner Portal 33

Engage: 

Engage 34

Rider Experience: 

Rider Experience 35

Rider Experience: 

Rider Experience 36

LiveALERT and LiveSCAN: 

LiveALERT and LiveSCAN Reduce System down-time Annoying problems for your members Your time addressing problems Frustration Heighten Member satisfaction Image of your facility LiveALERT Proactive maintenance service LiveSCAN Technology-based diagnostics tool Diagnose problems like X-rays and MRI