5 ways you can increase your influence on Twitter

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by Wendy Kier :

by Wendy Kier

Twitter five key cornerstones:

Twitter five key cornerstones

Business Context:

Business Context It’s important to have a Twitter marketing strategy setting business goals and objectives in line with your overall marketing objectives. Why do you want your business to be on Twitter? Know who it is you are looking to attract/reach Know who it is you want to follow

Content is King:

Content is King Get your content and marketing messages sorted Provide your followers with useful content sourced from credible websites other than your own. Provide useful information on your products and services so your followers become interested and want to know more. Remember your call to action which takes your follower back to your website.

Build a Community :

Build a Community You have to build a community of interactive followers Let your audience grow organically and follow people and businesses who will add value to your community. Network and help people out. ReTweet other peoples information and interact with followers who RT your Tweets.

Consistency is Queen :

Consistency is Queen Demonstrate commitment and build trust No less than five Tweets a day Keep focused on relevant business themes Place a daily call to action

Monitor:

Monitor Not just your businesses goals and objectives If you provide services in a particular area monitor the relevant town, city, #hashtag Monitor keywords that are relevant to your industry Ask questions, get feedback and listen

Lead your followers:

Lead your followers

Increase your Influence:

Increase your Influence Influence is measured by patterns of behaviour on Twitter How many times your Twitter name is mentioned How many people ReTweet your articles How many Tweets you send

Influence measuring tools:

Influence measuring tools

5 ways you can increase your influence on Twitter and gain more enquiries...:

5 ways you can increase your influence on Twitter and gain more enquiries...

Tip #1 Run a competition and give away a freebie :

Tip #1 Run a competition and give away a freebie Offer something of value that keeps your followers close to your business Use a landing page on your website to divert traffic to Make your competition short lived

Tip #2 Write your own business content and update your website:

Tip #2 Write your own business content and update your website Keep your website alive so people want to keep coming back Provide business news updates, product reviews Show your expertise by using case studies

Tip #3 Deepen your relationship:

Tip #3 Deepen your relationship Pick up the phone Move your relationships off line Send a card to your top five people who RT you and say ‘thank you’

Tip #4 Take part in Twitter chats that are relevant to your industry :

Tip #4 Take part in Twitter chats that are relevant to your industry Or create your own by using a hashtag # Answer questions, share information and be helpful Connect with people who have joined in and reconnect with them during the time in between each session

Tip #5 Make sure your branding is aligned with your business :

Tip #5 Make sure your branding is aligned with your business Make good use of your bio, be specific Ensure that you have integrated Twitter into your off line marketing material Invest in creating an Avatar that incorporates your businesses logo

Twitter five key cornerstones:

Twitter five key cornerstones

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