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Company Name:

Company Name Company Capsule Mother dairy India

Table of contents:

Table of contents Executive Summary Background History, Year of Incorporation & other details Demographics Location, Branches, Employee details Legal structure Ownership, M&A / JV/ Acquisitions Subsidiaries & Associated companies Organisational Structure Leadership, Organizational chart 2 Operational Profile Products /Services /Solutions Place (Distribution Infrastructure) Financial Summary Revenue by segments, Historical revenue growths Profitability Company Initiatives & Strategy Annexure Company in the press

The company..:

The company.. 3 LOGO Address Horticulture Business Unit Mother Dairy Fruit & Vegetable Pvt. Ltd. Safal Fruit & Vegetable Unit Mangolpuri Industrial Area Phase-I Delhi - 11 00 83 Founded 1974 Founder Fully owned subsidiary of NDDB ( National dairy development board ) Key persons Paul Thachil (CEO ) , Sanjeev Khanna (MD) Revenue 2700 cr Net income 2193 cr Website www.mother dairy.com

Executive Summary:

Executive Summary 4 Mother Dairy, set up in 1974, is a wholly owned subsidiary of National dairy development board of India. Mother Dairy's range of products include the brands Mother Dairy (milk, milk products, curd, ice cream, butter, etc), Dhara (range of edible oils). Mother Dairy Fruit and Vegetable Pvt. Ltd. offers the following products: Mother Dairy markets dairy products like Liquid Milk, Ice Creams, Flavored Milk, Dahi, Lassi, Mishti Doi, Ghee, White Butter, Table Butter, Cheese, UHT Milk, Dhara range of edible oils . Mother Dairy milk (Bulk Vended Milk) is fortified with vitamin A @2000 IU per litre of milk as a part of social accountability. This program was started with the Mother Dairy, Delhi, since February 1980. There after Mother Dairy is continuing this program on their own as a social responsibility without having any financial assistance from the Government as well as since it is felt that BVM is generally consumed by the middle / lower middle / poor strata of the society.

Executive summary..:

Executive summary.. It is a 2 nd leading milk cooperative followed by AMUL. The company markets an array of fresh and frozen fruit and vegetable products under the brand name Under their SAFAL brand name they market fresh Fruits & Vegetables, Frozen Vegetables and Fruit Juices at a national level, through its sales and distribution networks, for marketing food items. Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified organization. Moreover, its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL)-Department of Science and Technology, Government of India. Mother Dairy has also been marketing the Dhara range of edible oils for the last few years. Mother Dairy Milk has a market share of 66% in the branded sector in Delhi where it sells 2.3 million liters of milk daily and undertakes its marketing operations through around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy. 5

Executive summary..:

Executive summary.. From last few years mother dairy have recorded good growth in sales, and recorded revenue of . The suggested reasons was: Enhanced product portfolio in the ice cream segment and strengthen its presence in the push cart segment by 35 per cent and in the retail segment by 30 per cent. Mother Dairy launched its Indian classic series of ice-creams under the brand name Swaad -e- Khaas , comprising three flavours - firdausi kaju kishmish , zafrani kesar pista and shahi meva malai . 6

Background Year of Incorporation & Other details:

Background Year of Incorporation & Other details 7 Mother dairy was founded in the year of 1974, as a pure subsidiary of NDDB. It’s headquarter is in Delhi, India. In 1988, mother dairy launches it’s vegetable & fruit product under the brand name of In 2004 they added fruits juices under product portfolio of

Background Year of Incorporation & Other details:

Background Year of Incorporation & Other details The NDDB merged Mother Dairy and the Fruit & Vegetable project into a wholly owned company named Mother Dairy Fruit & Vegetable Ltd (MDFVL) in April 2000. Mother dairy got some of prestigious awards as follows: "Best Productivity Performance" award for three consecutive years starting from1987-88 to1989-90 and again from1995-96 to1997-1998 from National productivity Council and a commendation Certificate for Rajiv Gandhi National Quality Award. National Energy Conservation Award - 2004, Oil and Gas Conservation Award - 2004, Indian Innovation Award - 2004 Safety Initiative Award - 2005. 8 MDFPL is the amalgamation of MDIL & MDFVL .

Demographics Location, Branches, Employee details :

Demographics Location, Branches, Employee details No. of employees 2500 Executive 18% Manager 12% Officer 7% Sales executive 4% Area sales manager 3% 9 Median age of employees 29 years Median tenure 2 years Male 87% Female 13% Male work Force is 87% Of total work Force. Median tenure Of work force Is 2 years.

Demographics Location, Branches, Employee details :

Demographics Location, Branches, Employee details 10 Mother dairy exclusively keep there operation confined to India. It having it’s branches in selective states, but country wide retail stores which is around 10,000 in number. And Delhi it self having 847 retail stores. Mother dairy Occupied 66% Of market shares In milk products Alone in Delhi .

Legal structure Ownership, M&A / JV, subsideries :

Legal structure Ownership, M&A / JV, subsideries Mother dairy fruits and vegetable limited is the merger of Mother dairy India Limited and Mother dairy fruits processing Limited. NDDB is head regulating body. Mother dairy is an cooperative institution. 11 MDFVL is a Subsidiary of NDDB . Mother dairy Is a cooperative .

Organisational Structure Leadership :


Organisational Structure Board of directors :

Organisational Structure Board of directors Chief executive officer Paul Thachil Managing director Sanjeev Khanna Chief financial officer Harish chandra virmani Director Amrita Hirubhai patel 13 There are 6 directors In the company.

Operational Profile Major Products, Services, Solutions, brands :

Operational Profile Major Products, Services, Solutions, brands 14

Operational Profile Major Products, Services, Solutions, brands :

Operational Profile Major Products, Services, Solutions, brands MOTHER DAIRY’S EXPORTS SOME OF THERE PRODUCTS TO USA AND UK. HERE IS LIST OF SOME PRODUCTS.. 15 DAIRY PRODUCTS FRUITS & VEGETABLES Dairy whitner Alphanso mango pulp Table butter Mango pulp Ghee Mango concentrate Toned milk Banana puree Skimmed milk powder organic banana pulp Full cream milk powder Papaya concentrate 8% of revenue Mother dairy Generates from It’s export & international Business.

Financial Summary Revenue by segments :

Financial Summary Revenue by segments 16 Dairy products Contributes 58% To the total revenue Of mother dairy

Financial Summary Historical revenue growth :

Financial Summary Historical revenue growth Year 31 march 2007 2008 Working results Gross sales 2178 2723 Total income 2193 2776 PBILTD (8) 45 Interest 14 40 PBT (34) 7 PAT (33) 6 YEAR REVENUE 2005-06 1800 cr 2006-2007 2000 cr 2007-2008 2193 cr 2010-2011 2776 cr 17 Mother dairy Projected a revenue of 4000 cr , this Year.

Company Initiatives & Strategy :

Company Initiatives & Strategy 18 Mother dairy Works on 3 basic Stratorgies . Corporative Business Product enhancement Assuring quality

Company Initiatives & Strategy :

Company Initiatives & Strategy Mother Dairy had, as its main objective, “carrying out activities for the economic development of agriculturists by efficiently organizing marketing of milk and dairy produce, agricultural produce in raw and/or processed form and other allied produce”. This was to be done through: Common branding Centralized marketing Centralized quality control Centralized purchases and Pooling of milk efficiently 19 “ Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy . ”


20 1.http://www.thehindubusinessline.com/2004/12/31/07hdline.htm 2. http://www.rediff.com/money/2006/jul/04spec1.htm 3. www.nddb.org 4. www.motherdairy.com 5. http://www.fnbnews.com/article/ articled=19121 6.http://www.icmrindia.org/ casestudies /catalogue/Business%20strategy2/National%20Dairy%20Development%20Board-Dairy%20Cooperative%20Movement.htm 7. Empowerment Case Studies: National Dairy Development Board Annexure

Slide 21:

21 Thank You Company Capsule Disclaimers

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