SFS-Conf-Denise---short

Slide 1: 

PowerPoint title Sub title here Tobacco Control in Solihull: Local Action Denise Milnes Smokefree Solihull Co-ordinator

Slide 2: 

PowerPoint title Sub title here What is Tobacco Control? Projects, campaigns and initiatives to create an environment (by awareness raising and new laws) that encourage people to stop smoking and protects others from tobacco harm.

It is not anti-smoker….: 

It is not anti-smoker…. …but anti-smoking.

Slide 4: 

PowerPoint title Sub title here Smoking is a drug addiction every bit as addictive as heroin or cocaine Smoking is not just down to personal choice but is the result of social and economic forces, marketing strategies and PR policies of the tobacco industry and allied groups We need to convey clear messages that:

Smokefree Solihull Alliance: 

Smokefree Solihull Alliance Working Group Meets quarterly Virtual Alliance Network (via e-mail) Solihull Partnership Local Comms Depts. West Midlands TC Network Partnership Events Occur every 6-12 months

Partners: 

PowerPoint title Sub title here Partners Solihull NHS Care Trust Solihull Metropolitan Borough Council Environmental Health Trading Standards HM Revenue and Customs West Midlands Fire Service Scambusters Voluntary Sector Commerce and Industry Pharmaceuticals The Media Community Groups ‘The public’

Smokefree Solihull Projects and Campaigns: 

PowerPoint title Sub title here Smokefree Solihull Projects and Campaigns projects to protect babies, children and vulnerable adults from secondhand tobacco smoke tackling illicit tobacco reporting any local breaches in the smokefree law in public places and workplaces planning and leading projects with young people advocating against tobacco

Smokefree Solihull Projects and Campaigns: 

PowerPoint title Sub title here Smokefree Solihull Projects and Campaigns specific campaigns to target routine and manual smokers and encourage them to access Solihull Stop Smoking Service campaigning and lobbying for stronger tobacco control laws media advocacy on tobacco issues to generate local debate planning a media strategy to publicise smoking-related health messages

Secondhand smoke and 0-5yr olds: 

PowerPoint title Sub title here Secondhand smoke and 0-5yr olds Every hour a newborn was exposed to tobacco smoke, the risk of cot death increased: for example 8 hours exposure increases the risk 8 fold Babies also develop ‘glue ear’ and meningitis Households where both parents smoke – 72% increased risk of respiratory illnesses Tobacco smoke may also: cause learning and behavioural difficulties cause repeated absence from school

Why is tobacco smoke such an hazard?: 

PowerPoint title Sub title here Why is tobacco smoke such an hazard? Children and babies breathe faster than adults Tubes in children's lungs are smaller Immune systems are less developed than adults Less able to complain (either because they are too young, or they are ignored) Less able to move away from smoky rooms Tobacco smoke sticks to clothes, walls, curtains, furniture and carpets and can pose a particular risk to crawling babies

Smokefree Families Scheme: 

PowerPoint title Sub title here Smokefree Families Scheme Innovative new scheme: launch Summer 2010 Age-appropriate advice and support for parents on smoke exposure with consent to follow up families with appropriate information near each of the child’s birthdays until 5 years of age Web and paper-based It will include: Ongoing opportunity for referral into the Stop Smoking Service A form for smoking families in the Personal Child Health Record (PCHR – ‘red book’) for use at development checks from 0-2 years Media advocacy plan - benefits of a smokefree home and car

Slide 12: 

PowerPoint title Sub title here Each pack to have information on smoking in cars, advice for parents and referral to Solihull Stop Smoking Service 0-12 months Cot death, chest and ear infections, ‘glue’ ear having a contented baby, asthma risk 1-2 years ‘Glue ear’, asthma, meningitis, Child safety, smokefree childcare, fire safety 2-3 years Health information, Behavioural problems, role models, safety 3-4 years Health information, learning difficulties, time off from nursery school, ADHD, role models, safety 4-5 years Health, time off from school, coping in school holidays, long-term health, role models

Smoking and Fires: 

PowerPoint title Sub title here Smoking and Fires The alliance partnership enables close working between Solihull Care Trust and West Midlands Fire Service to promote the smokefree home and car message from a fire safety as well as a health perspective The alliance will promote free home fire safety checks through the Smokefree Families scheme

Illicit Tobacco: 

PowerPoint title Sub title here Smuggled tobacco is often sold for about half of the retail price. This is because it is smuggled into the country avoiding excise taxes and can be sold on cheaply. The problems with tobacco smuggling are: it provides cheap tobacco - less incentive to quit it is more accessible to under 18s it draws otherwise honest people into crime the profits fund other criminal activity it costs the Government £2.9 billion a year in lost revenue. Illicit Tobacco

Counterfeit (fake) Tobacco: 

PowerPoint title Sub title here Counterfeit (fake) Tobacco Counterfeit cigarettes are commonly made in the Far East and Eastern Europe They are low quality tobacco and can include sawdust, the remains of insects and rat droppings Fake cigarettes can often seem like an attractive offer to smokers as they are sold at bargain prices Smokers have no way of knowing what’s in them

Illicit Tobacco in Solihull: 

PowerPoint title Sub title here Illicit Tobacco in Solihull Smokefree Solihull has: Strengthened the regional publicity campaign entitled ‘Dodgy Cigs’ Taken the ‘Dodgy Cigs’ Roadshow to Chelmsley Wood and Smiths Wood to highlight the dangers of illicit tobacco, gather local intelligence and refer motivated smokers to Solihull Stop Smoking Service. Nearly 6,000 illicit cigarettes were seized in Smiths Wood in April 2009 Over 11,000 illicit cigarettes were seized in Chelmsley Wood in December 2009

Slide 17: 

To date the “Smokebusters” have assisted in the recovery of:- 821,622 cigarettes 156 kg Hand Rolling Tobacco Street Value of £255,163 There has been an almost 50/50 split of non duty paid and counterfeit products.

Stop Smoking Campaigns: 

PowerPoint title Sub title here Stop Smoking Campaigns Need to create an environment where smokers want to stop smoking The alliance publicises national and regional smoking cessation campaigns to recruit smokers to Solihull Stop Smoking Service No Smoking Day campaign (from mid-February to mid-March) Every opportunity is taken to promote the Stop Smoking Service in press releases and tobacco control publicity materials and events

No Smoking Day 2010: 

No Smoking Day 2010 2nd Wednesday in March Call to all motivated smokers to stop smoking together on the same day Most cost effective health campaign in the UK: £26 per life year saved

No Smoking Day in Solihull: 

PowerPoint title Sub title here No Smoking Day in Solihull Valentine’s Launch for the campaign for National Impotence Day linking smoking and impotence Face to face events in Shirley and Asda, Chelmsley Wood and local schools and colleges No Smoking Day promotion at a Solihull Barons Ice Hockey game on 7 th March No Smoking Day stands on the day itself in Touchwood, Solihull and Chelmsley Wood Shopping Centre

Slide 21: 

PowerPoint title Sub title here Young People In Solihull we: tackling underage sales of tobacco by gathering intelligence of local breeches in the under 18s law and sharing this with Trading Standards are working on a youth advocacy project in the North of the borough: to give young people a strong voice and a platform to campaign against tobacco

Slide 23: 

PowerPoint title Sub title here Tobacco Control Advocacy Advocacy is a vital element of tobacco control programmes and aims to engage politicians, opinion leaders and the public in the smoking debate – it’s everyone’s business The alliance is ideally placed to engage the public and decision makers to influence law and local policy on tobacco issues “Advocacy is the beginning and end of any successful health initiative” No one can do everything but everyone can do something

Slide 24: 

PowerPoint title Sub title here It only takes a few minutes….. You can engage and have an impact on colleagues or the public in a few minutes through: Writing/ forwarding articles Intranet pages Emails to all staff calling for specific action Advertisements and letters in newsletters Posters or displays on notice boards Staff meetings Flyers and postcards Letters to staff Think of things you can ask colleagues to do which will not take too much time such as sign a petition or forward an email

Slide 25: 

PowerPoint title Sub title here When Christopher Ogden, the Chief Executive of the Tobacco Manufacturers Association was asked about smoking and lung cancer he said: "It's not in my gift to say. I wouldn't want to attribute it to any particular illness. I'd just say the consensus is that there are health risks associated with it.“ …and on cot death "I don't have a position on that. I'm not privy enough to the science to give a comment."

Slide 26: 

PowerPoint title Sub title here More Information For more information on Smokefree Solihull, please visit www.solihull.nhs.uk/stopsmoking or contact Denise Milnes Smokefree Co-ordinator 0121 713 8926 denise.milnes@solihull-ct.nhs.uk