ppt amazon


Presentation Description

No description available.


Presentation Transcript


Presented by Kanika Anand Gurleen Kaur Gurvinder Kaur Prachi Mahajan Daljeet Kaur Anand


INTRODUTION Amazon.com was founded in July 1995 by JEFF BEZOS.(presently CEO & president) Customer’s select & purchase product on discounted prices. Orders shipped within 24 to 72 hours directly from Amazon’s warehouse. Headquaters in Seattle, Washington with distribution facilities in U.K & GERMANY By 1999,worlds largest internet based seller of books & music

What was so great about it?:

What was so great about it? Amazon.com introduced… One-click shopping E-mail order verification Customer review And it became to be known as… “The Earth’s biggest bookstore” to “The Earth’s biggest anything store.”

AMAZON’S Product Department:

AMAZON’S Product Department Books Movies, Music & Games Digital Downloads Electronics & Computers Home & Garden Grocery Toys, kids & Baby Apparel Shoes & jewellery Sports & outdoors Tools ,Auto & Industrial


VISION STATEMENT Our vision is to be earth’s most customer centric company to built a place where people can come to find & discover anything they might want to buy online.


MISSION STATEMENT “ To use the internet to offer products that educate , inform & inspire”. The company’s motto: ‘Work Hard, Have Fun, and Make History’.


SWOT ANALYSIS STRENGTHS WEAKNESS Strong brand name -Large product selection -Pricing policy with discounts Developed and upgraded technology software & hardware Effective communication The CRM is essence of Amazon Most reliable & trusted Not attractive website Weak brands ,which are less profitable Inability to reach the sectors of society which don’t have internet access. Long distribution time High shipping cost

Slide 8:

OPPORTUNITIES THREATS New technologies can innovate for low cost, high profit. Incentives plans to boost employees effectiveness. Upto -date ,convenient & innovative website for the clients. Several products categories with high penetration of retail on-line sales. E-bay(USA -2007 ),Wall-mart & barrons & noble biggest competitor. Competition will increase due to the low barriers to entry in the market;offline companies are coming online Brand to withstand price competition. Population segment not targeted to online sales due to their lack of internet access. .

Amazon.com do not need country specialists for their market (in over 160 countries) which lack overseas presence as:-:

Amazon.com do not need country specialists for their market (in over 160 countries) which lack overseas presence as:- Representatives conversant in 19 languages . All major European languages as well as Japanese, Chinese, Korean, Thai, Hebrew, Zulu. Communicate with overseas customer via e-mail, telephone. Provide special training in how to correspond with international customer. Smart people, working hard, passionately & smartly.

Two key Export complaints:

Two key Export complaints Long distribution time High shipping cost REMEDIES:- Upgraded or complimentary shipping Free replacement for lost & damaged items Donate a book delivered late or incorrectly where return shipping is not cost effective. Establishment of local distribution centres in Germany & U.K Representatives are given a great deal of authority to resolve.

Outsourcing of warehousing & inventory management is consistent with existing business model as :

Outsourcing of warehousing & inventory management is consistent with existing business model as no single aspect of their business model is sufficient to create a competitive advantage.

Measuring better customer service:

Measuring better customer service Tracking of individual customer orders. Recommend title of similar or related subject manners Automated system captured information through E-mail address Mailing address Credit card number Comprehensive online catalogue


CURRENT STATUS Gross Profit Margin = 25.4% BALANCE SHEET T otal asset =$ 16882000 Total liabilites =$ 9535000 Total capital =$ 7347000

Latest updates:

Latest updates Amazon brings new local deals site to more cites. Amazon has more than 144 million active customers. Amazon is providing facility to watch online television 24/7 to the customers. Customers can use CD’S & DVD’S on rent for 1 day.


Conclusion Customer view: They should have headquaters , provide toll free no. to international customers, in those countries where they have max. numbers of customers so , that customers feel ease to get their products on time.Do promotion on social network sites, collaborate with t.v channels to make people aware about it. Company view: The shipping cost & time will be minimise by opening customer care centre in other countries also.



authorStream Live Help