floriculture

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Floriculture:

Floriculture

Floriculture:

Floriculture Floriculture- the “culture of plants” Based on flowering and foliage (leafy) plants Includes production of floral crops, distribution of crops from grower to consumer, and processing of crops Major part of ornamental horticulture Growing and using plants for decorative purposes

Floral Production:

Growing of flowering or foliage plants to sale size or maturity Grower- person in charge of plant production Other jobs in production-production supervisor, marketing manager, greenhouse worker Floral Production

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Production begins with plant reproduction or plant propagation New plants grown to market size or age Plants produced in greenhouse Structure enclosed by glass or plastic that allows light transmission for growth Allows growers to control environmental conditions affecting crop Growers may specialize in certain crops Decision affected by profit, climate (sunlight and temp), location of market (potted plants from locally b/c shipping)

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Major types of floriculture crops Cut flowers supply flowers to wholesale florists Grow flowers, cut them when mature, sell to wholesaler Ex. Roses, carnations, chrysanthemums, orchids Includes cut foliage- leaves grown for floral design work Ex. Leatherleaf, lemonleaf, huckleberry Potted flowering plants Production of flowering plants in pots Can be propagated by seed or asexually Grown to flowering stage in greenhouse Pot and plant shipped to market Ex. Poinsettas, chrysanthemums, Easter lilies, african violets

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Foliage plants Potted plants to be grown and sold for their leaves instead of their flowers (houseplants) Florida is large producer Ex. Philodendrons, dieffenbachias, figs, scheffleras, dracaenas Bedding plants Herbaceous, annual flowers and vegetables for outdoor planting Cannot survive freezing temps and planted after spring frost Started by seed and grown in greenhouse in late winter Ex. Impatiens, petunias, marigolds, tomatoes

Floral Distribution:

Floral Distribution Local market- from local grower to local consumer International market- producer to exporter to wholesaler to retailer to consumer through air transport Imports account for most of the major cut flowers in U.S. Market located in Holland

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Wholesale florists Purchases cut flowers, cut foliage, and hard goods from suppliers Buyer- locates sources of products and places bids or offers for purchase Hard goods- ribbon, vases, hand tools, tape, etc. Resells and distributes goods to retail businesses or other wholesalers Wholesale floral manager- oversees operations of business and supervises staff, estimates retail demands, and prepares long-range plans Salesperson- takes orders and arranges delivery of products Does not generally sale to the public

Slide 9:

Retail florists Provides floral design services, cut flowers, and other crops Can be small independent businesses or retail outlets (Wal-mart) Retail floral manager- coordinates operations of business, manages personnel, works with budgets, maintains inventory Floral arrangers- have training to make and copy floral designs Floral designers- create and design unique floral art Special occasions make up bulk of sales

Floral Processing:

Floral Processing Handling and preparation of floral products for sale Occurs primarily with cut flowers Wholesaler conditions cut flowers and foliage once received Further processing done by retailers before sale Keep flowers cool, in clean water with preservative to extend vase life