Amul

Views:
 
Category: Education
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

Introduction to AMUL:

Amul means “ Priceless” World’s Largest Pouched milk brand Managed by GCMMF Exists since 1946 India’s largest Food brand Introduction to AMUL

Slide 4:

PRODUCTION PROCESS of MILK

1. Collection of RAW Milk:

1. Collection of RAW Milk 12,22,000 ltrs of Milk collected Everyday Then sent to lab, separated from raw milk & Sent it to various cold storages @ Ahmedabad

2. Electronic Milk Test:

2 . Electronic Milk Test With the help of EMT content of FAT and SNF (solid No Fat) is checked Then send it to Pasteurization Electronic Weighing Scale

Slide 7:

3 4 5 6 Pasteurizing & Standardizing Methylene Blue Reduction Test Quality Checking Packing Process

Slide 8:

Business Model of AMUL

Slide 9:

2.8 mn member in Gujarat 10,675 Co-op Societies 6 mn Ltrs milk collected Procurement of milk from the Village Dairy Arranging transportation of raw milk from the VCS to Milk Union Marketing of milk & milk products Establish distribution network M aintaining brand Value Village Co-Operative Societies District Level Co-operative Societies State Level Co-operative Societies BUSINESS MODEL of AMUL

Slide 10:

Supply Chain Management

GCMMF TODAY:

GCMMF TODAY

Major COMPETITORS of :

Major COMPETITORS of

Slide 14:

Physique Taste, Quality Reflection Value-Oriented Culture Co-operative, Sociable Self-Image Proud Indian, Fun Loving WHY AMUL ? Personality Simple Indian

Slide 15:

Consumer Based PRODUCTS SEGMENTATION

PRODUCTS For KIDS & TEENS:

PRODUCTS For KIDS & TEENS Amul Kool Chocolate Milk Nutramul Energy Drink Amul Kool Milk Shake Amul Chocolates

PRODUCTS For YOUNGSTERS:

PRODUCTS For YOUNGSTERS Utterly Delicious Pizza Amul Emmental Cheese Amul Cheese Spreads

PRODUCTS For CALORIE CONSCIOUS:

PRODUCTS For CALORIE CONSCIOUS Amul Lite Sagar Skimmed Milk Powder Amul Lite Slim and Trim Milk

PRODUCTS For HEALTH CONSCIOUS:

PRODUCTS For HEALTH CONSCIOUS Nutramul Amul Shakti Health Food Drink

PRODUCTS For EVERYONE:

PRODUCTS For EVERYONE AMUL TAZAA(1.5 % FAT) AMUL SHAKTI(3.2% FAT) AMUL GOLD (4.5% FAT) & AMUL BUTTER & CHEEZE, GHEE & FLAVOURED MILK

PRODUCTS For EVERYONE:

PRODUCTS F or EVERYONE

PRODUCTS For DIABITIC:

PRODUCTS F or DIABITIC India’s First Pro-Biotic Wellness Ice cream & Sugar Free Delights For Diabetics

Slide 23:

4 Ps of AMUL Product Price Promotion Place

Promotion:

Promotion Jingle: Utterly, Butterly … Delicious Mascot: Amul Baby girl Media: Newspaper, TVC, Hoardings…

Slide 26:

Entering into New market, Fast food retail chain, started in Ahmedabad provides Varieties of Pizza, Planning to open outlets in TIER – I cities like Mumbai, Delhi etc. Pizza @ Rs . 39

Slide 27:

1. QUALITY 2. VALUE FOR MONEY 3. AVAILIBILITY 4. SERVICE STRATEGICAL PILLERS OF AMUL

Industry Based Segmentation:

Industry Based Segmentation

Industry Based Segmentation:

Industry Based Segmentation

Logistics @ AMUL :

Logistics @ AMUL

Reverse logistics:

Reverse logistics MILK CHURN from dairy to VCS POUCH MILK TRAY from retailer to dairy BOTTLE from retailer to dairy DAMAGED PRODUCTS from customer to retailer then to dairy

Slide 32:

The milk collection center at village cooperative societies, were first automated . The company zeroed in on ERP as means to keep pace with dynamically changing business environment The project was named as Enterprise wise integrated application system [EIAS] Data analysis software utilization for milk production estimation and increasing productivity TCS was hired to guide them in its implementation VATS network between all distribution network and GCMMF IT EVOLUTION 1 2 3 4 5 6

Slide 33:

Amul has start implementation of ERP in phases . Automatic milk collection system units(AMCUS) at village society were installed in the first phase to automate milk production logistics AMCUS facilities to capture member information, milk fat content, volume collected, and amount payable to each member electronically Your own footer Your Logo IT EVOLUTION

Slide 34:

There is improvement in quality of milk in term of acidity and sour milk Milk union records show 2% reduction in the amount of the sour milk received from the union Improved microbiological quality of upcoming raw milk in the form of methylene blue reduction This gives better shelf life to the product TOTAL QUALITY MANAGEMENT

IT BENEFITS:

IT BENEFITS

IT BENEFITS:

IT BENEFITS

IT BENEFITS:

IT BENEFITS

Slide 38:

S W T O SWOT ANALYSIS

Slide 39:

S Largest food brand in India High Quality, Low Price World's Largest Pouched Milk Brand Annual turnover of Rs . 9700 crore Highly Diverse Product Mix Robust Distribution Network Enhanced Milk Production capacity Vast resources Advanced Technical Equipment manpower capacity Increasing purchase power Strengths SWOT ANALYSIS

Slide 40:

Weaknesses W Risks of highly complex supply chain system Strong dependency on weak infrastructure Alliance with 3 rd parties who do not belong to the organized sector Indian Roads specially for logistics facility Perishability of products Erratic power supply Lack of proper Infrastructure; warehousing, Trained manpower SWOT ANALYSIS

Slide 41:

Opportunities O Increase the Penetration in international markets Diversify product portfolio to enter new product categories and expand existing categories like processed foods, chocolates etc innovations in product development, packaging and presentation IT support Presence only in Vegetation Food Market, can launch range of non-veg items SWOT ANALYSIS

Slide 42:

Threats T Milk vendors, the un-organized sector Threat of Competitors Still competition from MNCs in butter Growing price of milk and milk products Ban on export of milk powder Milk adulteration Low profit margin to Retailer, risk of switching brand SWOT ANALYSIS

SEVERAL FINDINGS:

SEVERAL FINDINGS

Suggestions and Recommendations:

Company should start printing packaging date on milk pouch. C onsider on the supply of product in the peak season. 250 ml milk pouch should make available to retailers for selling, because lower income family has intention to buy small pouch milk. Incentives & schemes should be given to the retailers. Provide reasonable Margin to retailers as compared to competitors, this motivates them to promote company’s milk and milk products Suggestions and Recommendations

Expansion plan:

Expansion plan Tie up with the Wal - Mart and, It has promised to keep Amul brand on their shelves in US Export is in 41 countries, now planning to export to Japan Plan to open 10000 Amul parlor by the end of the 2014

Amul (Recently in news):

Amul ( Recently in news ) Milk via milk train Tie up with Adani Logistics 50 wagon each capacity 24k liter Initial transport cost was 45 crores ,reduce it to almost 36 crores by use of efficient logistics techniques

Slide 47:

Maintain Quality & Low pricing strategy Robust & Vast Distribution Channel Investment in IT infra, Mkt strategies First Mover Advantage, So Everybody knows that AMUL is taste of INDIA WHY is AMUL SUCCESSFUL TODAY ?

Slide 48:

•••••••••••••••••••••••••••••••••• THANK YOU Prepared By: Yuvraj Zala Kishore Dhenge Raj Manhas Pratik Tiwari Ashish Jain Natasha Singh

authorStream Live Help