SmokePass Distributor Presentation

Company Overview: 

Company Overview Electronic Cigarettes, Inc. – SmokePass™ brand Founded in 2008 One of the original e-cigarette companies in the US to specialize in the manufacturing and distribution of electronic cigarettes Industry leader in quality and technology for over 3 years

Market Opportunity: 

Market Opportunity 47 million Americans smoke traditional cigarettes $88 billion dollar smoking industry Most smokers enjoy the experience but are concerned about negative health effects Most smokers would like a healthy alternative or to quit E-cigarette industry reported $100 million in sales domestically in 2010 with aggressive growth projected.

Consumer Usage and Value: 

Consumer Usage and Value E-cigarettes are a healthy alternative to traditional cigarettes They satisfy the nicotine craving without the harmful additives and smoke They satisfy the experience of exhaling a smoke-like vapor Consumers can simply take one or two puffs when they feel the urge to smoke without smoking a whole cigarette Can be used in many places where traditional cigarettes are banned No carcinogens, smoke, odor, fire or burn hazard No yellow teeth or cigarette smell on clothing or skin/hair

Slide 5: 

SmokePass Electronic Cigarette™ is a revolutionary device which offers those who already smoke a better smoking alternative to traditional tobacco cigarettes. The electronic cigarette is composed of a microprocessor, a vaporizing technology and a chamber containing a nicotine solution. The nicotine solution is vaporized by a heating element within the cartomizer and activated when the user draws air through the device. The refill cartridges contain liquid that is formulated at various nicotine strengths, allowing the smoker to suppress their nicotine cravings. Unlike traditional tobacco cigarettes, electronic cigarette smokers can personally regulate the amount of nicotine they wish to consume: full strength, light strength or a no nicotine variety. Electronic cigarettes are a safer environmental option that affords the smoker the ability to “smoke” in places currently prohibited to tobacco cigarette smokers. Using this advanced technology, SmokePass gives the smoker the freedom to "smoke“ or “vape” virtually everywhere - without the flame, ash, tar, or carbon monoxide found in traditional tobacco cigarettes. Furthermore, our products do not give off any offensive, noxious odors - eliminating the concern of second-hand smoke to the non-smoking community. What is an Electronic Cigarette?

Slide 6: 

LED light : It lights up when the user draws on the cigarette, to complement the idea of a real smoking Battery : Provides energy to the electronic cigarette Microprocessor: To control heater and light Sensor: To detect when the user inhales Cartridge: Containing nicotine dissolved in propylene glycol Nicotine Vapor: Tar free & odorless Inside a SmokePass Electronic Cigarette™

Clinical Study: 

Clinical Study Conducted by Exova, Inc. Exova is the world's largest independent group of testing facilities that are both GMP compliant and FDA inspected Implemented in January 2011. Lab tested the only ingestible ingredient in a SmokePass e-cigarette which is the liquid formula The lab tests confirmed that SmokePass products are completely FREE of toxins, heavy metals and Diethylene Glycol (DEG) an antifreeze component often found in competitor’s brands

FDA Conclusions: 

FDA Conclusions FDA attempted to regulate e-cigarettes as a medical device (smoking cessation) Temporarily removed e-cigarettes from the US market The appellate court ruled in favor of e-cigarettes The FDA agreed to regulate them as a tobacco product E-cigarettes can now be sold in the US are subject to the same guidelines as cigarettes (i.e. smoking age)

Disposable: 

Disposable Variety of Flavors: Menthol and Tobacco Various Strengths: Full Strength 1.6 mg Nicotine Light Strength .6 Nicotine No Nicotine 500 puffs Fully charged and ready to use $ 9.95 MSRP

Rechargeable Mini Kit: 

Rechargeable Mini Kit Variety of Flavors: Menthol and Tobacco Various Strengths: Full Strength 1.6 mg Nicotine Light Strength .6 Nicotine No Nicotine Kit Contains: 2 cartridges 1 battery 1 USB charger Fully charged and ready to use $ 19.95 MSRP

Rechargeable Kit: 

Rechargeable Kit Variety of Flavors: Menthol and Tobacco Various Strengths: Full Strength 1.6 mg Nicotine Light Strength .6 Nicotine No Nicotine Kit Contains: 5 cartridges 2 batteries 1 USB charger AC adapter Fully charged and ready to use $ 29.95 MSRP

Packaging for Rechargeable Kit: 

Packaging for Rechargeable Kit

Cartridge Refills: 

Cartridge Refills Variety of Flavors: Menthol and Tobacco Various Strengths: Full Strength 1.6 mg Nicotine Light Strength .6 Nicotine No Nicotine 300 puffs per cartridge $ 9.95 MSRP

Chargers: 

Chargers USB and AC adapter Car charger $ 9.95 MSRP

Rechargeable Battery: 

Rechargeable Battery $ 9.95 MSRP

Customer Support: 

Customer Support 24 hours a day, seven days a week Toll-free number support Voice message capability Website contact form and live chat support Email support Privacy policy

Marketing Support: 

Marketing Support Retail fund for FSI, print, or promotions: $ .05 per $ 9.95 product sold $ .10 per $ 19.95 product sold $ .15 per $ 29.95 product sold Retailer listed on SmokePass website Facebook, twitter, myspace, youtube, etc. Blogs

Why Sell SmokePass?: 

Why Sell SmokePass? Leader in Electronic Cigarette industry One of the first companies to introduce the Electronic Cigarette to the US market Established business with great customer support Over 100,000 satisfied customers Offers premium tobacco and menthol flavor cartridges One of the few companies that performs regular third party chemical studies on the electronic cigarette liquid and can provide certified test results 2 Million Dollar Product Liability Insurance Member in good standing of TVECA.com (Tobacco Vapor Electronic Cigarette Association) All TVECA members are screened for compliance to all current industry standards and practices