PERCEPTION

Views:
 
Category: Education
     
 

Presentation Description

No description available.

Comments

By: mani105 (37 month(s) ago)

nice 1

By: anieshkumartr (43 month(s) ago)

thanks

Presentation Transcript

PERCEPTION : 

PERCEPTION BY: PRIYA BJPAI(7357) SWAGATA NAG(7435)

Perception : 

The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. Perception

Perception : 

Perception You can see a white vase as figure against a black background, or two black faces in profile on a white background

Slide 4: 

What do you see? Now what do you see?

Ambiguous figuresCan be seen in different ways to make different images. Best known ambiguous figure is “Old Woman/Young Woman,” by E. G. Boring : 

Ambiguous figuresCan be seen in different ways to make different images. Best known ambiguous figure is “Old Woman/Young Woman,” by E. G. Boring

Slide 6: 

Müller-Lyer Illusion The two lines above are the same length, but the diagonals extending outward from both ends of the lower line make it look longer than the upper line

What is Perception? : 

YOUR interpretation of “reality” after information/stimuli is … What is Perception?

Cont.. : 

Filtered out Selected Organized Defined ….using YOUR existing… Cont..

Cont.. : 

Knowledge Needs Beliefs Values Assumptions Attitudes. Cont..

Elements of Perception : 

Sensation The absolute threshold The differential threshold Subliminal perception Elements of Perception

Slide 11: 

Sensory Receptors: The human organs (eyes, ears, nose, mouth, skin) that receive sensory inputs. Absolute Threshold : The lowest level at which an individual can experience a sensation. Differential Threshold : The minimal difference that can be detected between two stimuli. Also known as the j.n.d. (just noticeable difference). Subliminal Perception: Perception of very weak or rapid stimuli received below the level of conscious awareness.

Price/Quality Relationship : 

The perception of price as an indicator of product quality (e.g., the higher the price, the higher the perceived quality of the product). Price/Quality Relationship

Slide 13: 

Now $99 Was $199 Sale! 20% to 70% Off!

Some Marketing Variables Influencing Consumer Perception : 

Nature of Product Physical Attributes of Product Package Design Brand Name Advertisements & Commercials Position of Ad Editorial Environment Some Marketing Variables Influencing Consumer Perception

Distorting Influences : 

Physical Appearances Stereotypes Irrelevant Cues First Impressions Jumping to Conclusions Halo Effect Distorting Influences

Perceived risk : 

The degree of uncertainty perceived by the consumer as to the consequences (outcome) of a specific purchase decision Perceived risk

Types of Perceived Risk : 

Functional Risk Physical Risk Financial Risk Psychological Risk Time Risk Types of Perceived Risk

How Consumers Handle Risk : 

How Consumers Handle Risk Seek Information Stay Brand Loyal Select by Brand Image Rely on Store Image Buy the Most Expensive Model Seek Reassurance

Slide 19: 

THANK YOU