logging in or signing up PERCEPTION aSGuest11167 Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 23817 Category: Education License: All Rights Reserved Like it (13) Dislike it (1) Added: January 22, 2009 This Presentation is Public Favorites: 12 Presentation Description No description available. Comments Posting comment... By: mani105 (28 month(s) ago) nice 1 Saving..... Post Reply Close Saving..... Edit Comment Close By: anieshkumartr (34 month(s) ago) thanks Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript PERCEPTION : PERCEPTION BY: PRIYA BJPAI(7357) SWAGATA NAG(7435) Perception : The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. Perception Perception : Perception You can see a white vase as figure against a black background, or two black faces in profile on a white background Slide 4: What do you see? Now what do you see? Ambiguous figuresCan be seen in different ways to make different images. Best known ambiguous figure is “Old Woman/Young Woman,” by E. G. Boring : Ambiguous figuresCan be seen in different ways to make different images. Best known ambiguous figure is “Old Woman/Young Woman,” by E. G. Boring Slide 6: Müller-Lyer Illusion The two lines above are the same length, but the diagonals extending outward from both ends of the lower line make it look longer than the upper line What is Perception? : YOUR interpretation of “reality” after information/stimuli is … What is Perception? Cont.. : Filtered out Selected Organized Defined ….using YOUR existing… Cont.. Cont.. : Knowledge Needs Beliefs Values Assumptions Attitudes. Cont.. Elements of Perception : Sensation The absolute threshold The differential threshold Subliminal perception Elements of Perception Slide 11: Sensory Receptors: The human organs (eyes, ears, nose, mouth, skin) that receive sensory inputs. Absolute Threshold : The lowest level at which an individual can experience a sensation. Differential Threshold : The minimal difference that can be detected between two stimuli. Also known as the j.n.d. (just noticeable difference). Subliminal Perception: Perception of very weak or rapid stimuli received below the level of conscious awareness. Price/Quality Relationship : The perception of price as an indicator of product quality (e.g., the higher the price, the higher the perceived quality of the product). Price/Quality Relationship Slide 13: Now $99 Was $199 Sale! 20% to 70% Off! Some Marketing Variables Influencing Consumer Perception : Nature of Product Physical Attributes of Product Package Design Brand Name Advertisements & Commercials Position of Ad Editorial Environment Some Marketing Variables Influencing Consumer Perception Distorting Influences : Physical Appearances Stereotypes Irrelevant Cues First Impressions Jumping to Conclusions Halo Effect Distorting Influences Perceived risk : The degree of uncertainty perceived by the consumer as to the consequences (outcome) of a specific purchase decision Perceived risk Types of Perceived Risk : Functional Risk Physical Risk Financial Risk Psychological Risk Time Risk Types of Perceived Risk How Consumers Handle Risk : How Consumers Handle Risk Seek Information Stay Brand Loyal Select by Brand Image Rely on Store Image Buy the Most Expensive Model Seek Reassurance Slide 19: THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.