23822190-Sunfeast-Biscuits-sales-and-distribution

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Mr. Y C DEVESWAR Chairman, ITCltd .

INTRODUCTION TO ITC LTD.:

INTRODUCTION TO ITC LTD. One of the worlds most reputable company Market capitalization of nearly US $ 18 billion Post tax profit of US $750 Million Diversified product portfolio Direct group employment of 29000

SUNFEAST BISCUITS:

SUNFEAST BISCUITS SALES AND DISTRIBUTION

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ABOUT SUNFEAST LOGO SUN SHOWS REACHNESS, NECESSITY, ENERGY. SMILE IS FOR CUSTOMER SATISFACTION, TARGET SEGMENT LIGHT KHAO, LIGHT RAHO

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Launched in July, 2003 Growth rate of 53% Turnover of over 1000 Cr. Wide categorization About sun feast….

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WATCH OUT……

Products at a Glance :

Products at a Glance PRODUCTS COMPETITORS GLUCOSE PARLE, BRITANNIA AND HORLICKS MARIE BRITANNIA AND BISK FARM BUTTERBITE AND CREAM PRIYA GOLD, ANMOL, BRITANNIA AND PARLE

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Organizational Structure

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Entry level Premier management institutes 2. Middle level Integrity A "will do" attitude High energy Creativity Leadership Team skills Ability to think strategically 3. Grass root level Recruitment at ITC

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Strict compliance standards, low profit margins, intense competition, high customer-service expectations. Fast and effective sales ordering processes. Flexibility Quick reaction Distribution of Food Products

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IMPORTANT FACTORS FOOD MARGINS CREDIT SYSTEMS STOCK OUTS WASTAGES PROMOTIONS DISTRIBUTION CHANNELS

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Distribution Channel

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Flow Diagram FACTORY C&F WHOLESALE DISTRIBUTOR WHOLESALE DEALER BASE RETAILER

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ITC uses FIFO method to reduce the wastage of goods due to expiry. They also keep the good on constant move from low sales area to high sales area. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. DISTRIBUTION SYSTEM

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Adjustment for them is done in three months time. ITC provides their retailers with racks, hangers, etc to display the products. The benefits received by the retailers depend upon their sales volume and also the location of their shops. ITC has hired IMRB to do the market research. CONTINUE……

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CONCLUSION Food products are normally a high volume ball game. Products have to essentially be available in the market at all given points of time and at all given points of purchase. The skeleton of distribution system is same for all the companies but it depends on efficient sales and distribution system of a firm how well they manages them…

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Any questions pls.. THANKS A LOT. SANDEEP JALEBAR MBA(MS) SEM:VII IIPS, DAVV sjalebar3001.bgs@gmail.com

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