Canon_2007_Market_Share_Pres

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2007 U.S. Market Share Copier / Printer / Fax Source: Gartner Dataquest Feb. 2008

Canon 2007 Market Share Highlights: 

#1 in Total Copier Market (Color and Monochrome) #1 in Total Monochrome Copier Market The 25 th time in the last 26 years #1 in Total Fax Market Canon 2007 Market Share Highlights Canon maintains its Leadership Position! Technology Leadership Innovation Service Support

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Vendor Units Canon 521,629 HP 376,785 Ricoh 290,749 Brother 276,625 Xerox 209,562 Konica Minolta 137,844 Dell 96,700 Sharp 93,205 Samsung E. 76,852 Toshiba 76,625 Panasonic 64,333 Kyocera Mita 64,239 Other 131,065 TOTAL 2,416,213 Market Share by Vendor (includes retail and general office market – all segments) Canon #1 in Total Copier Market (Color and BW) Source: Gartner Dataquest (Feb. 2008)

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Market Share by Top 6 Vendors (includes retail and general office market – all segments) Total Copier Market Trend (Color and BW) Source: Gartner Dataquest (Feb. 2004, 2005, 2006, 2007, 2008) Summary Canon continues its solid year-over-year leadership in the overall Copier market New players in the low-end; shift from single function to multi-function

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Vendor Units Canon 464,206 HP 283,817 Brother 235,846 Ricoh 215,566 Xerox 152,484 Konica M 95,573 Sharp 77,655 Dell 77,250 Panasonic 62,200 Toshiba 61,152 Other 217,933 TOTAL 1,943,682 Market Share by Vendor (includes retail and general office market – all segments) Xerox #5 in Total Monochrome Copier Market Source: Gartner Dataquest (Feb. 2008) Canon #1 in Total Placements in the Monochrome Market for the 25 th time in the last 26 years!

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Market Share by Segment (includes retail and general office market) 2007 Total Monochrome Copier Market Share Source: Gartner Dataquest (Feb. 2008) Canon held #1 position in all Monochrome Segments – 5 of the last 6 years!

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Vendor Units Canon 143,179 Brother 134,010 HP 98,280 Ricoh 27,881 Panasonic 25,014 Muratec 15,928 Oce I. 15,363 Samsung E. 13,437 Sharp 12,148 Toshiba 9,023 Xerox 6,742 other 11,006 TOTAL 512,011 Market Share by Vendor (includes retail and general office market – all segments) Xerox #1 in Fax Market Source: Gartner Dataquest (Feb. 2008)

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Vendor Units HP 92,968 Ricoh 75,183 Canon 57,423 Xerox 57,078 Konica M 42,271 Brother 40,779 Dell 19,450 Samsung E. 18,735 Toshiba 16,231 Sharp 15,550 Other 37,621 TOTAL 473,289 Market Share by Vendor (includes retail and general office market – all segments) Xerox #3 in Total Color Copier Market Source: Gartner Dataquest (Feb. 2008)

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Market Share by Vendor Source: Gartner Dataquest (Feb. 2008) Xerox takes the #1 position in the 70-90ppm Color Production Printer market with only 6 months of participation! Xerox #1 in 70-90ppm Color Production Printer Market

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2007 Market Share Highlights Thank you for your efforts…