Docomo

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Slide 1:

By, Ramesh

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Purpose “At the Tata group we are committed to improving the quality of life of the communities we serve. We do this by striving for leadership and global competitiveness in the business sectors in which we operate .” Core values Integrity Understanding Excellence Unity Responsibility

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90 operating companies in seven business sectors Communications and Information T echnology Engineering Materials Services Energy Consumer products Chemicals . The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries.

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Incorporated in 1995 TTSL along with TMSL serves over 36 million customers in over 3,20,000 towns and villages. The company stands for world-class technology and user-friendly services in 22 circles. First to introduce CDMA technology to industry Changed the game plan of the Telecom Sector as a whole.

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Products and Services: Tata Teleservices Tata Indicom Tata Photon Tata Walky Enterprise Services Virgin Mobile Tata Docomo

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Service Provider Financial Year % growth over Financial year 2008 2005 2006 2007 2008 2009 Bharti 10.98 19.58 37.14 61.98 93.92 51.53% BSNL 9.9 17.65 30.99 40.79 52.15 58.70% Reliance 10.45 17.31 28.01 45.79 72.67 55.84% Vodafone 7.8 15.36 26.44 44.13 68.77 27.85% Tata 1.09 4.85 16.02 24.33 35.12 44.35% Idea 5.07 7.37 14.01 24 38.89 62.03% Aircel 1.76 2.61 5.51 10.61 18.48 74.18% MTNL 1.08 2.05 2.94 3.53 4.48 26.91% Spice 1.44 1.93 2.73 4.21 4.13 -1.90% BPL 2.58 1.34 1.07 1.29 2.16 67.44% HFCL 0.05 0.06 0.15 0.3 0.6 30.00% Sistema 0.03 0.03 0.1 0.11 0.39 445.45% Total 52.23 90.14 165.11 261.07 391.76 50.06%

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DOCOMO “Anywhere” in Japanese Expanded as “do communications over the mobile network” Pan India license as GSM operator November 2008 Started with 18 circles Tata Tele Services Ltd with NTT DoCoMo

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Why NTT DoCoMo Nippon Telegraph and Telephone DoCoMo Private listed company Dominates Japan market by 50%+ market share Japan regulates by NTT Law (Law Concerning Nippon Telegraph and Telephone Corporation, Etc .) First to break speed barrier in Japan from approx. 10Kbps to 384 Kbps

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Tata DoCoMo Strategic alliance with 26% from NTT DoCoMo in November, 2008 Started in June, 2009 17 out of 22 circles It is the first one to commence 3g Services besides BSNL Long term survivability Pulse down from 1 min to 1 Sec Unique strategy - PAY PER SECOND

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DOCOMO Market EFFECT Market change from 1 minute pulse to 1 sec pulse Tata prevailing experience in telecom industry Technical assistance from NTT For starting in 3G services earlier than any (even for today) 1yr and many consumers Recharge anywhere, 1 paisa STD Rapid increase in subscriber base is expected with Mobile Portability Act. New services like I-Channel, I-Mode, Buddy net

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DOCOMO Market EFFECT

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Brokerages are not happy with the telecom sector. The Indian market is saturated to a point and the pay per sec model cuts down revenue making the entire pack unattractive. Obviously, other players are not happy as their market share is lost. Critics

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People’s Opinion

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Thank you

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