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Check out Apple's New iPod nano with Multi-Touch Product Review
http://www.authorstream.com/Presentation/Zanura-508183-new-ipod-nano-with-multi-touch-product-review/

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Slide 1: 

APPLE INC. Byte into an apple

PRESENTED BY : 

PRESENTED BY Huzefa Deepti Dinesh Vinay Harmanjeet

ABOUT COMPANY : 

ABOUT COMPANY April 1st,1976 - Founded January 3rd,1977 - Incorporated Headquarters - Cupertino, California Co-founders - Steve Jobs, Steve Wojniak CEO - Steve jobs Industry - Computer software, computer hardware, consumer electronics. Revenue - US$ 19.3 Billion

PRODUCTS AND FIGURES : 

PRODUCTS AND FIGURES Hardware - Mac(personal computer series),Apple Remote Desktop Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work, Logic pro, Cinema Display etc. Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV Employees - 19,787 full-time ; 3,399 temporary (March 31,2007) Retail stores - 183( 1st in Manhattan, New York) Competitors - HP, IBM, DELL

Slide 5: 

PRODUCTS

VISION AND MISSION : 

VISION AND MISSION VISION “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”  MISSION “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”

ACHIEVEMENTS : 

ACHIEVEMENTS

Slide 8: 

ANALYSIS

SWOT ANALYSIS : 

SWOT ANALYSIS STRENGTHS One of the oldest hardware manufacturers. Control over the product. High quality product. Easy to carry products Huge consumer base loyal to apple Product diversification WEAKNESSES Focusing on internal engg. more than marketing High price Consumer faced problems with faulty batteries Had difficulties on some of its products’ quality control Not issued dividends

SWOT ANALYSIS : 

SWOT ANALYSIS OPPORTUNITIES Less expensive new product lines with quality. Product line is functional and attractive. Flexibility to its users. ipods are able to communicate. New car models with ipod connectivity. THREATS Pressure from competitors. Substitution effect Technology changes at a rapid rate. Forced to develop new products.

PORTER’S FIVE FORCES MODEL : 

PORTER’S FIVE FORCES MODEL

Slide 12: 

Existing rivalry in the industry

EXISTING RIVALRY : 

EXISTING RIVALRY Windows OS and media player for playing music and video ( Microsoft) Competition to Mac OS X (Linux) Alternate sources of computer hardware (Dell, HP, Lenovo) Small stylish MP3 players (Creative, Samsung) Online music stores similar to itunes stores (Napster)

THREAT OF NEW ENTRANTS : 

THREAT OF NEW ENTRANTS Streaming audio and video with v-cast (Verizon) On demand online services (similar to i-tunes) New entrants with disruptive technology (The “next google”)

BARGAINING POWER OF SUPPLIERS : 

BARGAINING POWER OF SUPPLIERS Suppliers of processors and computer memory (Motorola, IBM, Intel) Strategic alliance/supplier of Mac (Microsoft) Supplier of tv and movies (Disney, ABC, Fox, Sony) Sources of music (BMG, Sony, Warner, Universal)

BARGAINING POWER OF CUSTOMERS : 

BARGAINING POWER OF CUSTOMERS Customers share music using peer-to-peer networks without paying for music (Ares, Limewire) Retailers may pressure for lower prices or better terms (Distributors) Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors) Consumer Refresh Cycles

THREAT FROM SUBSTITUTES : 

THREAT FROM SUBSTITUTES Satellite radio for music (XM, Sirius) Entertainment media, media and music (XBOX, PS2) Alternative means to acquire music (Music CDs, DVDs) Alternative sources for videos (Cable, Broadcast, Theatres)

RECOMMENDATIONS : 

RECOMMENDATIONS FOR COMPANY: Lowering the cost of products and maintaining the same quality standards Can form joint – ventures Knowledge Management More number of retail stores for easy access Continuous innovation to expand

RECOMMENDATIONS : 

RECOMMENDATIONS FOR OTHERS: Do not compromise on price for quality Choose the products based on individual needs Be unique and different

THANK YOU : 

THANK YOU