Blog Feed Search

Blog & Feed Search SEO : 

Blog & Feed Search SEO

Optimizing for Blog & Feed Engines : 

Optimizing for Blog & Feed Engines Yahoo News & Blog Search Sorted by relevance. Only top 4 get onto News SERPs Google Blog Search Sorted by relevance. No way to submit. Only a matter of time before it ends up in the “One Box” Technorati Sorted by date. Tagged posts featured in sidebar. Feedster Sorted by date. PubSub No immediate SERPs. Delivered only in RSS.

Optimizing Your Feeds : 

Optimizing Your Feeds Full text, not summaries 20 or MORE items (not just 10) Multiple feeds (by category, latest comments, comments by post) Keyword-rich item <title> Your brand name in the item <title> Your most important keyword in the site <title> container Compelling site <description> Don’t put tracking codes into the URLs (e.g. &source=rss) An RSS feed that contains enclosures (i.e. podcasts) can get into additional RSS directories & engines

Slide 14: 

Slashdot headlines syndicated on Nanodot.org

Optimizing Your Blog : 

Optimizing Your Blog Rejig your internal hierarchical linking structure Tag clouds & tag pages (e.g. UltimateTagWarrior plugin) Related Posts (e.g. Contextual Related Posts plugin) Top 10 posts Next & Previous posts Build inbound links Add Technorati tags to your posts (must claim your blog first) Get onto bloggers’ blogrolls Trackbacks & comments won’t help with link gain

Slide 25: 

Tags pointto Technoratitag pages Tags point tointernal tagpages

Slide 26: 

This tag pagecontainspost content

Slide 29: 

No tag cloud on sub pages This tag pagecontains nopost content

Optimizing Your Blog : 

Optimizing Your Blog Title tags Blog name at the end of the title, not at the beginning Tag name should go in title on a tag page Customize with additional keywords for display only on your home page Override title tags w/ custom one (“SEO Title Tag” plugin) URLs Rewrite to contain keywords, hyphens not underscores 301 redirect from yourblog.com to www.yourblog.com Maintain legacy URLs even after switching blog platforms

Slide 35: 

#8 for “webmarketingblog” aftercreating acustom titlefor the homepage

Slide 36: 

Great namefor the blog!

“SEO Title Tag” plugin for WordPress : 

“SEO Title Tag” plugin for WordPress Free & open source Allows you to override the title tag with a custom one (defined through a custom field in a post or a page) Allows you to define a custom home page title Reverses the order of the blog name and the title, or drop the blog name altogether, or replace it with a shorter nickname Puts the tag in the title of (UltimateTagWarrior) tag pages Uses category’s description as the title on category pages Has an Options page in the admin to change settings Download at www.netconcepts.com/seo-title-tag-plugin.htm

Optimizing Your Blog : 

Optimizing Your Blog Anchor text Make the post’s title a link to the permalink page Use Neat-o tool (webuildpages.com/neat-o) to look for opportunities to request revisions to anchor text on inbound links Internally link back to old, relevant posts within the body of a blog post. Don’t use “here” or “previously” etc. as the anchor text! Heading tags category name on category page Yes for post titles, no for dates!

Slide 41: 

Neat-o tool

Slide 42: 

Post title is anchor text

Optimizing Your Blog : 

Optimizing Your Blog “Sticky” posts Always appear at the top of the page A way to add keyword-rich intro copy to a category page or tag page e.g. Adhesive plugin Author profile pages & author links (for group blogs)

Slide 44: 

Sticky post

Slide 45: 

Author profile

Optimizing Your Blog : 

Optimizing Your Blog Emphasis tags within posts (bold, strong, etc.) Rel=Nofollow All links in trackbacks, comments, and in posts where you don’t vouch for the site Where the link would be reciprocal Pings Lets the feed search engines know you’ve updated pingomatic.com, pingoat.com, pings.ws, feedshot.com

Blog SEO : 

Blog SEO It’s child’s play! My daughter, SEO-in-training

Slide 49: 

#10 for “neopetcheats” within 2 weeks, andwith only 1 link!

More Gritty Details about RSS : 

More Gritty Details about RSS 1-click subscribe buttons “Add to My Yahoo” link in SERPs Tracking Customization Link gain

Make It Easy to Subscribe : 

Make It Easy to Subscribe 1-click add to your favorite aggregator “Add to ____” buttons Link tags for autodiscovery e.g. <link rel="alternate" type="application/atom+xml" title="Atom 0.3" href="http://feeds.stephanspencer.com/scatterings" /> Make your listings in the Yahoo! SERPs display the “Add to My Yahoo!” link

“Add to My Yahoo!” link in SERPs : 

“Add to My Yahoo!” link in SERPs Add your feed to your My Yahoo! Page Ping Yahoo! with your updates e.g. http://api.my.yahoo.com/rss/ping?u=http://www.whatever.com/rss) Or just use Pingomatic More info at http://my.yahoo.com/s/publishers.html

Track Subscriber Behavior : 

Track Subscriber Behavior Subscribers from User-Agent field in log files e.g. User-Agent: Bloglines 2.0 (182 Subscribers) Reads through “web bugs” e.g. <img src="http:www.company.com/cp/.5424Cafaa903cf09ecafb231662ca053c4c56” border=0 size=1 width=1> Clickthroughs through clicktracked URLs e.g. http://www.company.com/rss.php? 88288Cafaa903cf09ecafb231662ca053c4c56

Personalized/Customized Feeds : 

Personalized/Customized Feeds Best practice for users Subscription form with interests tickboxes Allow the user to stay anonymous if they so choose Give them the option of subscribing via RSS, or email, or both Personalized feeds not ideal from an SEO standpoint Because you’re not reinforcing the same items across multiple sites. Offer standardized feeds for your affiliates, other webmasters. Make keyword-rich as a value-add.

Slide 55: 

Subscribe to a feed personalizedto you

Capture the Link Gain : 

Capture the Link Gain Encourage links through RSS directories/engines submission (www.masternewmedia.org/rss/top55/), trackbacks, pings (Technorati, Pingomatic,…), Clicktrack your links and pass the link gain 301 (“permanent”) redirect, not 302, or link gain may not flow Most ads and affiliate links suffer this fate Warning: Feedburner use 302, not 301 Pay attention to each item title; it’ll become link text Keep your RSS feed URL at your own domain

Taking It Further : 

Taking It Further Great ebook: Unleash the Marketing & Publishing Power of RSS (Marketingstudies.net) MarketingProfs.com’ Thought Leaders Summit on blogs for marketing email me for a free copy of the executive summary, podcast, and transcript: sspencer@netconcepts.com Download the Powerpoint from http://www.netconcepts.com/learn/blog-feed-search-seo.ppt