Business Plan

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BUSINESS PLAN FOR YUM CUM A MULTI CUISINE Restaurant Submitted by: Nutan Anurag tiwari Anup singh badoria Mohit mohit wahi Atul kumar shukla AAYUSH gUPTA:

BUSINESS PLAN FOR YUM CUM A MULTI CUISINE Restaurant Submitted by: Nutan Anurag tiwari Anup singh badoria Mohit mohit wahi Atul kumar shukla AAYUSH gUPTA 8/2/2011 1 INSTITUTE OF TECHNOLOGY AND SCIENCE

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8/2/2011 2 INSTITUTE OF TECHNOLOGY AND SCIENCE

VISION….:

VISION …. “To setup a taste in the mouth of Indians by offering them the food which can afford by persons who are willing to have a healthier food” 8/2/2011 3 INSTITUTE OF TECHNOLOGY AND SCIENCE

MISSION…:

MISSION… BY PROVIDING A HEALTHY & HYGENIC FOOD & BEVERAGE . BY RENDERING STANDARDISED & PERSONALISED SERVICES. BY PROVIDING HIGH QUALITY FOOD AT LOWER COST. BY GIVING VALUE TO CUSTOMER SATISFACTION. 8/2/2011 4 INSTITUTE OF TECHNOLOGY AND SCIENCE

Goals & objectives…:

Goals & objectives… To serve good food in a friendly and fun environment. To be a socially responsible company. To provide its customers with food of a high standard, quick service and value for money. To create a brand name. To maximize the profit. 8/2/2011 5 INSTITUTE OF TECHNOLOGY AND SCIENCE

Introduction……:

Introduction…… YUM CUM is a multi-cuisine restaurant serving three different cuisines “ Continental , Chinese & Italian ”. Its is a combination of two things “ Take Away & Fine Dining ”. Located in the heart of “ Crown Interior Mall ” Faridabad . Food & Beverage that is going to be served here is filled with mouth watering taste. 8/2/2011 6 INSTITUTE OF TECHNOLOGY AND SCIENCE

How our yum cum looks like….:

How our yum cum looks like…. 8/2/2011 7 INSTITUTE OF TECHNOLOGY AND SCIENCE

WHY FOOD & BEVERAGE SECTOR….:

WHY FOOD & BEVERAGE SECTOR…. India is the world's second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. It is the only sector which can never reach to its saturation point. It’s our dream to establish a chain of multi- cuisine restaurant. 8/2/2011 8 INSTITUTE OF TECHNOLOGY AND SCIENCE

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Plans that we kept in our mind….:

Plans that we kept in our mind…. Marketing plans Market analysis Clients Marketing strategies Positioning competition Financial plans Budget Sources of funds Income statement projection Contingency plans Human Resource plans Staffing Safety measures Training & development policies 8/2/2011 10 INSTITUTE OF TECHNOLOGY AND SCIENCE

Marketing plans….:

Marketing plans…. Market Analysis Target market Life style Occupation Geographical Clients Who they are? Where are they located? Why do they buy & under what circumstances? What are their expectations concern price, quality & service? Marketing strategies Product Price(penetration price, discount, allowance, mode of payment, credit terms etc.) Place 8/2/2011 11 INSTITUTE OF TECHNOLOGY AND SCIENCE

Marketing plans….:

Marketing plans…. Positioning Supplier of high quality products. Quick & flexible service provider. Trust worthy provider of consistently reliable services. Competition No. of competitors Strengths Weakness 8/2/2011 12 INSTITUTE OF TECHNOLOGY AND SCIENCE

financial plans…:

financial plans… Budget (Preliminary Expenses) Particulars Amounts Total investment 70,00,000 Rent (2600@Rs.60+2600@Rs.20) 2,06,000/month Furniture 20,00,000 Equipments 20,00,000 Raw materials(daily+15 days) 1,70,000/month Electricity 30,000/month Salaries 1,42,000/month Advertisements/Sales Promotion 2,00,000 Miscellaneous 15,000/month 8/2/2011 13 INSTITUTE OF TECHNOLOGY AND SCIENCE

Financial plans…:

Financial plans… Sources of Funds Personal Investment of Rs.10 lacs. Borrowings from Banks & financial institutions of Rs.60 lacs Contingency Plans Rs. 10 lacs to be reserved. 8/2/2011 14 INSTITUTE OF TECHNOLOGY AND SCIENCE

Projected income statement……:

Projected income statement…… Particulars 2009-10 2010-11 2011-12 32 covers 1250*32*360 1650*32*360 1800*32*360 Total Net Sales 1,44,00,000 1,90,08,000 2,07,36,000 -cost of good sold 25% 36,00,000 47,00,000 51,84,000 Gross profit 1,08,00,000 1,42,56,000 1,55,52,000 Expenses, Admin, Selling 24,44,000 26,00,000 27,00,000 Operating profit 83,56,000 1,16,56,000 1,28,52,000 Interest 60lacs @ 12% 7,20,000 10,00,000 12,00,000 Corporate Tax 12.5% VAT 18,00,000 23,76,000 25,92,000 Depreciation 2%, 4%, 5% 2,16,000 5,70,240 7,77,600 Net Profit 56,20,000 77,09,760 82,82,400 8/2/2011 15 INSTITUTE OF TECHNOLOGY AND SCIENCE

Human resource plan…..:

Human resource plan….. Staffing Employees Designation No. of Employees Floor Manager(Take Away & Dinning) 2 Cashier(2 at T ake Away & 1 at Dinning) 3 Chefs ( for whole restaurant) 4 Stewards(4 at Dinning & 2 at Take Away) 6 Utility Workers( for whole restaurant) 2 8/2/2011 16 INSTITUTE OF TECHNOLOGY AND SCIENCE

Safety measures….:

Safety measures…. 8/2/2011 17 INSTITUTE OF TECHNOLOGY AND SCIENCE

Human resource plans…:

Human resource plans… Training & Development Cycle time reduction Team management Performance appraisal Sending them to various seminars 8/2/2011 18 INSTITUTE OF TECHNOLOGY AND SCIENCE

Promotion…:

Promotion… Advertisements Print media Electronic media Display media Sales promotion Sponsoring events Competitions Special discounts on special days 8/2/2011 19 INSTITUTE OF TECHNOLOGY AND SCIENCE

It doesn’t require eyes to see, it needs tongue to feel the taste of food served in “YUM CUM” :

It doesn’t require eyes to see, it needs tongue to feel the taste of food served in “ YUM CUM ” 8/2/2011 20 INSTITUTE OF TECHNOLOGY AND SCIENCE

Sample menu….:

Sample menu…. 8/2/2011 21 INSTITUTE OF TECHNOLOGY AND SCIENCE

Slide 22:

THANK YOU 8/2/2011 22 INSTITUTE OF TECHNOLOGY AND SCIENCE

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