Tourismus_Athen2004_v01

Slide 1: 

Aspects of Olympic Games Tourism 3rd Conference “Tourism & Development” Post-Olympic strategies for Greek Tourism Prof. Dr. Holger Preuss Faculty of Sport Sport Economics and Sport Management Johannes Gutenberg-University Mainz

Slide 2: 

Some theses …

Slide 3: 

Based on hotel capacity, accessibility and availability of tickets the number of tourists is different from Games to Games Notes: * Figures estimated on foregoing columns and on additional information. ** Only international visitors, Olympic Family estimated *** According the hotel capacity (Bidding Committee Beijing 2008, 2001). Olympic Family estimated.

Slide 4: 

Awareness of Calgary and Edmonton Awareness of the Games host city

Slide 5: 

Source: data from Young & Rubicam Image: Attributes of Australia seen by Americans and British

Slide 6: 

Source: 2000 data from Young & Rubicam Attributes of Australia seen by Germans about customers

Slide 7: 

Ways the image of a host city affects the target groups

The Australian Tourist Commission’s four-year strategic programme included: : 

The Australian Tourist Commission’s four-year strategic programme included: a visiting journalist programme servicing 50 000 international media inquiries providing a specialist internet for media, bringing international broadcasters to Australia before the Games working with international television to provide stories, quality vision and sound resources of all parts of Australia cooperative arrangements and joint advertorials with Olympic sponsors providing media with interesting visuals of the torch relay providing international magazines with stories photography and offering a non-accredited media centre in Sydney

Slide 9: 

Olympic Games

Slide 10: 

in Tausend Long term Olympic tourism in Australia

Consumers' inclination to holiday in Australia sometime the next five years : 

Consumers' inclination to holiday in Australia sometime the next five years But there also have been negative impacts e.g. in South Africa through the Aboriginal Issue.

Slide 12: 

Hotel nights Games period Attica?

Slide 13: 

Occupancy rate (hotels) Games period Attica?

Slide 14: 

Hotel development in the host city

Slide 15: 

Change of congress participants in %

Slide 16: 

Impact of Olympic Games on Athens and Greece Development path Plateau no effect Follow up costs 800 Million Euro (Frankfurt 2012)

Slide 17: 

Impact of Olympics on tourism structure

Slide 18: 

Impact of Olympics on tourism structure

Slide 19: 

Impact of Olympics on tourism structure

Slide 20: 

Impact of Olympics on tourism structure

Slide 21: 

Impact of Olympics on tourism structure

Slide 22: 

START global competition between tourist destinations and mega sport event destinations Greece (Athens) Potential “Tourism legacy” for Athens 2004

Thank You : 

Thank You

Slide 24: 

Athens 2004 - temporary stands