Slide 1:Module 2.1 Global and Transnational Business © Dr. R.Siriram 15 November 2005 Advanced Manufacturing Technology


Slide 2:2 Global and Transnational business Some definitions International business : The term international simply implies that a business is operating in more than one country. Multinational business: A business which is multinational, on the other hand, operates in several countries however the term implies some decentralization of management decision making to overseas subsidiaries, and little coordination of activities across national boundaries


Slide 3:3 Global market : Is one in which consumers have the same needs and preferences worldwide. The term global refers to more than just markets and is used to indicate the potentially global scope of all an organization’s business operations and its ability to compete on a global scale Transnational business: Is used to describe the configuration, coordination and control of a global business across national boundaries in pursuit of global competitiveness


The evolution of international and globalstrategy (1950-1990s) :4 The evolution of international and globalstrategy (1950-1990s)


The evolution of international and globalstrategy (1950-1990s) (Cont.) :5 The evolution of international and globalstrategy (1950-1990s) (Cont.)


Global and transnational business strategy and management: the issues :6 Global and transnational business strategy and management: the issues


Global and transnational business strategy and management: the issues (Cont.) :7 Global and transnational business strategy and management: the issues (Cont.)


Global and transnational business strategy and management: the issues (Cont.) :8 Global and transnational business strategy and management: the issues (Cont.)


Global and transnational business strategy and management: the issues (Cont.) :9 Global and transnational business strategy and management: the issues (Cont.)


Global and transnational business strategy and management: the issues (Cont.) :10 Global and transnational business strategy and management: the issues (Cont.)


Global/transnational strategy and management – a conceptual summary :11 Global/transnational strategy and management – a conceptual summary


The process matrix used in transnational strategy :12 The process matrix used in transnational strategy


Forces leading to globalization :13 Forces leading to globalization


Internal analysis :14 Internal analysis


The relationships between resources, capabilities and core competences :15 The relationships between resources, capabilities and core competences


The competence-based competitive environment :16 The competence-based competitive environment


Macroenvironmental forces :17 Macroenvironmental forces


Macroenvironmental forces (Cont.) :18 Macroenvironmental forces (Cont.)


Macroenvironmental forces (Cont.) :19 Macroenvironmental forces (Cont.)


Performance of invading product compared to that of established product :20 Performance of invading product compared to that of established product


The effects of the internet on global marketing (source: adapted from Hamill and Gregory 1997) :21 The effects of the internet on global marketing (source: adapted from Hamill and Gregory 1997)


The effects of the internet on global marketing (source: adapted from Hamill and Gregory 1997) (Cont.) :22 The effects of the internet on global marketing (source: adapted from Hamill and Gregory 1997) (Cont.)


A categorization of integration and collaboration :23 A categorization of integration and collaboration