Marketing :
Marketing The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
American Marketing Association
The Old Economy :
The Old Economy Based on the Industrial Revolution
Manufacturing focus
Standardized processes
Efficiency
Focus on profitable transactions
Organized by product units
Minimal customer satisfaction measurement
The New Economy :
The New Economy Based on the Digital Revolution
Information management focus
Customization, personalization
Speed
Focus on customer retention/lifetime value
Organized by customer segments
Measure customer satisfaction & retention
Major drivers :
Major drivers Digitalization & connectivity
Bits carried over networks (wired or wireless)
Disintermediation & reintermediation
Bricks vs. clicks
Customization & customerization
Customized products/customized marketing
Industry convergence
Blurring of industry boundaries
Our Panel :
Our Panel Alma Wills
The Kaufman-Wills Group, LLC
Nancy Collins
Greenbranch Publishing, The Journal of Medical Practice Management
Greg Urquhart
Nature
Colleen McCarthy
Dow Jones & Company, The Wall Street Journal Online